Be the judge and decide which ads won. Learn how fresh ad creative can liven up your paid search campaigns.

1. © Boost Media Inc. All Rights Reserved
Pt. 4: Which Ad Won?

2. 2
Here’s The Deal
We pick two real ads, throw
them in the ring and see
which one comes out the
victor based on metrics such
as click-through rate (CTR)
ands conversions per
impression (CPI).
Now it’s your turn to be the
judge. Can you spot a
winner? You’ve got 3
chances.

3. Challenge #1

4. 4
Fitness Brand
Brand Name Activewear
www.brandname.com
New Monthly Styles In Now!
Free Shipping and Easy Returns
Brand Name Activewear
www.brandname.com
Find Quality Gym Workout Clothes.
Order Your 1st Outfit for $25!
-VS-

5. 5
Fitness Brand
 Offers promotion
 Emphasis quality
Brand Name Activewear
www.brandname.com
New Monthly Styles In Now!
Free Shipping and Easy Returns
Brand Name Activewear
www.brandname.com
Find Quality Gym Workout Clothes.
Order Your 1st Outfit for $25!
-VS-

6. 6
Fitness Brand
 Offers promotion
 Emphasis quality
Brand Name Activewear
www.brandname.com
New Monthly Styles In Now!
Free Shipping and Easy Returns
Brand Name Activewear
www.brandname.com
Find Quality Gym Workout Clothes.
Order Your 1st Outfit for $25!
-VS-
x Not specific to activewear
x Missing CTA

7. 7
Fitness Brand
 Offers promotion
 Emphasis quality
Brand Name Activewear
www.brandname.com
New Monthly Styles In Now!
Free Shipping and Easy Returns
Brand Name Activewear
www.brandname.com
Find Quality Gym Workout Clothes.
Order Your 1st Outfit for $25!
-VS-
x Not specific to activewear
x Missing CTA
+ 2.1X
CTR

8. Challenge #2

9. 9
Book Store
The Big Calendar Sale
www.brandname.com
Compare and Save.
Lowest Price Possible on Calendars!
Calendars on Sale
www.brandname.com
Keep Track of Important Events With A
Decorative Calendar. Shop Now!
-VS-

10. 10
Book Store
x Vague and not specific
x Little incentive to
purchase
The Big Calendar Sale
www.brandname.com
Compare and Save.
Lowest Price Possible on Calendars!
Calendars on Sale
www.brandname.com
Keep Track of Important Events With A
Decorative Calendar. Shop Now!
-VS-

11. 11
Book Store
x Vague and not specific
x Little incentive to
purchase
The Big Calendar Sale
www.brandname.com
Compare and Save.
Lowest Price Possible on Calendars!
Calendars on Sale
www.brandname.com
Keep Track of Important Events With A
Decorative Calendar. Shop Now!
-VS-
 Emotional
 Stronger CTA

12. 12
Book Store
x Vague and not specific
x Little incentive to
purchase
The Big Calendar Sale
www.brandname.com
Compare and Save.
Lowest Price Possible on Calendars!
Calendars on Sale
www.brandname.com
Keep Track of Important Events With A
Decorative Calendar. Shop Now!
-VS-
 Emotional
 Stronger CTA
+ 2X
CTR

13. Challenge #3

14. 14
Event Planning Company
Home Event Planner Course
www.brandname.com
Don’t Make It a Hobby. Make It A Career.
Become An Event Planner Now!
Become An Event Planner
www.brandname.com
Learn All The Skills You Need To
Become An Event Planner Today!
-VS-

15. 15
Event Planning Company
 Persuasive
 Descriptive language
Home Event Planner Course
www.brandname.com
Don’t Make It a Hobby. Make It A Career.
Become An Event Planner Now!
Become An Event Planner
www.brandname.com
Learn All The Skills You Need To
Become An Event Planner Today!
-VS-

16. 16
Event Planning Company
x Doesn’t clearly state
service
x Weak CTA
Home Event Planner Course
www.brandname.com
Don’t Make It a Hobby. Make It A Career.
Become An Event Planner Now!
Become An Event Planner
www.brandname.com
Learn All The Skills You Need To
Become An Event Planner Today!
-VS-
 Persuasive
 Descriptive language

17. 17
Event Planning Company
Home Event Planner Course
www.brandname.com
Don’t Make It a Hobby. Make It A Career.
Become An Event Planner Now!
Become An Event Planner
www.brandname.com
Learn All The Skills You Need To
Become An Event Planner Today!
-VS-
x Doesn’t clearly state
service
x Weak CTA
 Persuasive
 Descriptive language
+ 4.3X
CTR

18. 18
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