1. How to Create the Screencast
Analysis of an Apology Video
2. Review: about screencasts 3
Review: how to create your screencast 4
Subject, Audience, and Purpose 5
Writing the script. 6
How to record the screencast 7
Delivery 8
Table of Contents
2
3. Screencasts capture all or a portion of a computer
screen while the author narrates what the viewer is
seeing in a voice-over audio.
Screencasts are used by businesses and
organizations for a wide variety of purposes and
viewed by both internal and external audiences.
Review: about screencasts
3
4. You need a microphone, and the one in your
computer will be find for this project.
I recommend using Screencast-O-Matic. But
you will find a link to alternatives under Tools
and Resources.
Position the screen capture feature over your
infographic and leave some room so you can
scroll as you talk.
It takes some time to get used to using the
mouse, scrolling down, etc. as you talk, so it’s
a good idea to practice several times before
recording.
Your screencast should be 3 minutes or less
but going a bit over is fine.
Review: how to create your screencast.
4
5. The subject of your screencast will be an analysis of the body
language by a spokesperson(s) in a crisis communication apology
video.
You may choose a video of a press conference or one made by a
spokesperson looking directly into a camera. You need only one
video to analyze.
The audience for your screencast will be the same as for your
white paper: an audience of PR professionals.
Your purpose will be to demonstrate how body language reveals a
different message than the spoken words and/or affects the
credibility of the apology.
Subject, Audience, and Purpose
5
6. Your script needs the following:
1. Introduction,
2. Key points after the
introduction that are focused
on analyzing the body
language in the apology
video,
3. Conclusion.
Writing the script.
6
7. Once you have a script, open the
video, launch the screen capture
tool, choose a standard size and
position the tool over the video.
Set the sound to mute, play the
video, and begin.
You will want to periodically pause
the video as you make your analysis
comments and point to the screen
with your mouse.
Just let the screen capture tool keep
running as you do this.
How to record the screencast.
7
8. Continue to apply the concepts
of vocal variety: pitch, tone,
volume, and rate. And also
pause while speaking.
Delivery
8
