This document provides guidance on choosing and researching a crisis event for a project analyzing crisis communication. It defines a crisis event as an unexpected situation that leads to accusations against a business. Students should find an event that generated significant media attention and a poor response. Examples given include environmental disasters, unethical behavior, or discrimination. Students are advised to use search terms to find events, apply a chronological and scholarly framework, and gather excerpts from sources like company responses, news articles, editorials, comments, and visuals to analyze how the crisis unfolded and affected the organization over time.
Social Listening in Practice: Reputation & Crisis MonitoringBrandwatch
Every organization, regardless of size, will encounter a crisis at some point. Thankfully, not every organization will have to deal with one involving serious loss of life or injury. But every organization will encounter reputation issues with differing degrees of severity and impact.
But no matter what the size of your business, the principles and processes for effective crisis communications in the social media age are the same.
Our new guide outlines best practices for detecting and responding to a crisis, while also exploring:
- What reputation monitoring actually means
- How to identify a crisis, intelligently assess the damage, escalate and respond
- Real-world crisis case studies from Boeing, the Beverly Hills Hotel, United Airlines, Marriott Hotel & Walmart/ASDA
Social Listening in Practice: Reputation & Crisis MonitoringBrandwatch
Every organization, regardless of size, will encounter a crisis at some point. Thankfully, not every organization will have to deal with one involving serious loss of life or injury. But every organization will encounter reputation issues with differing degrees of severity and impact.
But no matter what the size of your business, the principles and processes for effective crisis communications in the social media age are the same.
Our new guide outlines best practices for detecting and responding to a crisis, while also exploring:
- What reputation monitoring actually means
- How to identify a crisis, intelligently assess the damage, escalate and respond
- Real-world crisis case studies from Boeing, the Beverly Hills Hotel, United Airlines, Marriott Hotel & Walmart/ASDA
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare.
Presentation by Scott Wilder
ScenarioYou are an employee at D&B Investigations, a firm that c.docxjeffsrosalyn
Scenario
You are an employee at D&B Investigations, a firm that contracts with individuals, companies, and government agencies to conduct computer forensics investigations. D&B employees are expected to observe the following tenets, which the company views as the foundation for its success:
· Give concerted attention to clients’ needs and concerns.
· Follow proper procedures and stay informed about legal issues.
· Maintain the necessary skill set to apply effective investigative techniques using the latest technologies.
Your manager has just scheduled a meeting with an important prospective client, and she has asked you to be part of the team that is preparing for the meeting. The prospective client is Brendan Oliver, a well-known celebrity. Last night, Mr. Oliver’s public relations team discovered that someone obtained three photos that were shot on his smartphone, and tried to sell the photos to the media. Due to the sensitive nature of the photos, Mr. Oliver and his team have not yet contacted law enforcement. They would like to know if D&B can provide any guidance or support related to the investigation—or, at the very least, if D&B can help them prevent similar incidents from occurring in the future. At this time, they do not know how the photos were acquired. The public relations team is wondering if a friend, family member, or employee could have gained direct access to Mr. Oliver’s phone and obtained the photos that way, although the phone is usually locked with a passcode when Mr. Oliver is not using it. In addition, Mr. Oliver emailed the photos to one other person several months ago. He has not spoken with that person in the last few weeks, but he does not believe that person would have shared the photos with anyone else.
Your manager plans to use this initial meeting with Mr. Oliver and his public relations team to establish rapport, learn more about the case, and demonstrate the firm’s expertise. The company sees this as an opportunity to build future business, regardless of whether they are retained to help with the investigation of this case.
Tasks
To help the team prepare for the meeting, your manager asks you (and your colleagues) to consider and record your responses the following questions:
· What is the nature of the alleged crime, and how does the nature of the crime influence a prospective investigation?
· Based on the limited information provided in the scenario, what is the rationale for launching an investigation that uses computer forensic activities? Would D&B and/or law enforcement need
· additional information in order to determine if they should proceed with an investigation? Why or why not?
· What would you share with the client about how investigators prepare for and conduct a computer forensics investigation? Identify three to five key points that are most relevant to this case.
· What sources of evidence would investigators likely examine in this case? Provide concrete examples and explain your rationale.
.
Webinar: How to Handle a Social Media CrisisFalcon.io
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Watch this webinar with our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online.
Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
Webinar: How to Handle a Social Media CrisisDino Kuckovic
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Join us and our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online. Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
Crisis management plansIdentify first response stepsTactCruzIbarra161
Crisis management plans
Identify first response steps
Tactics used in crisis/
issue response
Timing and message
response
Module 5 Overview
This week we address what to do when the storm hits…as we explore how to engage – Give yourself freedom to adjust as needed to what comes your way…
1
Crisis Assessment
Who has keys to the office at 10 PM on Sunday night? Who has passwords to take down website photos, social media posts on Saturday night at Midnight? Do you have numbers for these contacts?
If this is in your Go-Bag you’re already way ahead of what’s coming.
Do you have numbers for these contacts? If this is in your Go-Bag you’re already way ahead of what’s coming. On questions to ask---
Who is in the control tower? What is out there already? What needs to be corrected? Who are hateholders? What are their first, last name, city …comb through social media …google alerts.
2
Crisis Trajectory
This is typically how crisis move….If general the worst heat of a crisis comes in the first 72 hours…after the first week things move from the ICU to rehab--- USUALLY1
3
Natural disasters
Protests
Suicides
Cyber-theft attacks
Sudden deaths leaving vacuum in leadership
Allegations- ‘left field’
Sudden facility closures
Twist in ruling, interpretation
Online smear campaigns
Innocent mistakes
Unexpected, Ambush Crises
Let’s take a quick refresh of the types of crises….
4
Potential
Filed lawsuits
Unhappy employee leaves
Firing of popular employee/executive
Announced investigations, audits
Mergers or acquisitions
Innocent mistakes (accounting errors)
RAINY DAYS
5
Entrenched
Other side has dominated the narrative for a sustained period of time.
You're on defense
Issue dominates online search results of entity's name
Causing continued business disruption, loss of influence
Requires sustained effort to change, re-establish better, accurate image
6
Stop credibility bleeding
Control and or participate in narrative via consistent messaging
Avoid further damage
Restore confidence
Reactive Overcoming
Objectives in Crisis PR
Imagine an accident on a busy highway. Police rush to the scene and cone off the area to protect the injured from oncoming traffic; paramedics arrive and move the injured ASAP…same is true in crisis work: Immediately find out if Comm Policy/Protocols in place. If so, may need to send gentle reminder of where inquirises should be directed. WHY is this Critical? If someone comments who is NOT in the ATC – not aware of the position it can make things explode. Imagine a manager at a Colorado office not knowing what or why the situation occurred at the company’s Nevada office begins to speculate or worse, take blame for whatever occurred. This not only compounds the crisis it now sets the company up for legal liability.
7
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Crisis Assessment
Verify ...
Signature Assignment Crisis Management PlanUtilize one of.docxlashandaotley
Signature Assignment: Crisis Management Plan
Utilize one of these for a reference
Bennett-Alexander, D. & Hartman, L. (2015) Employment law for business (8th ed.). McGraw-Hill: New York, NY.
Dessler, G. (2016) Fundamentals of human resource management (4th ed.). Prentice Hall: Upper Saddle River, NJ.
Gomez-Mejia, L.R., Balkin, D., & Cardy, R. (2016) Managing human resources (8th ed.). Prentice Hall: Upper Saddle
River, NJ.
Resources:
Blossoms Up! Case Study
Most organizations face a disruption in their business continuity based on an "event" that creates a change in life cycle.
Coming into your new role, you recognize that a Crisis Management Plan has never been created for the company, Blossoms Up! In your last company, it experienced a business continuity disruption that had a severe impact on its financial standing but an effective business continuity and crisis management plan significantly helped to respond quickly to the major issue and in an organized manner. This is one more area where you can prove HR to be an important strategic partner.
For this assignment, you will focus on one of three main events that could happen to Blossoms Up!
Unexpected death of the CEO, Seth Smith
Negative media publicity--For example, a news story breaks out about a $500,000 sexual harassment claim filed against a high-ranking director
Strike--Upon possible unionization and a collective bargaining impasse, a strike occurs disrupting the company's ability to harvest their products
You assess the three events that could cause Blossoms Up! to undergo business continuity disruption rising to a crisis state and decide to get to work on the one you think is most pressing and should be implemented now.
Research
the Internet and University Library for information on crisis management plans and various templates.
Design
a 1,050- to 1,400-word Crisis Management Plan to respond to the potential event determined to be the most pressing.
Include
the following:
Evaluate which departments and people that need to be a part of the crisis management team. Consider:
HR
Top management
Operations personnel
Public relations experts
Legal assistance
Insurance carriers.
Prepare a policy statement that includes the legal and ethical standards for responding to the event. Avoid "no comment" or have your company appear uncooperative or secretive during a crisis situation.
Prepare clear, consistent, and tailored responses for all stakeholders and the media that includes the following:
State the scope of the crisis - local, regional, national or international.
Articulate policies and procedures affecting the crisis event.
Launch a cohesive and united response in support of the organization - one spokesperson, one person recognized and authorized to disseminate statements to the media, etc.
Evaluate human resource management solutions that will be implemented to address the organizational crisis.
Create answers to anticipated questions from the media.
Include a sec.
Off-Shoring by U.S. Multinational Corporations (page 83)As tec.docxhopeaustin33688
Off-Shoring by U.S. Multinational Corporations (page 83)
As technology has made communications easier and as national governments
have allowed economies to become more open to foreign investments, firms
have responded by shifting production overseas. Data on off-shoring is not rou-
tinely gathered, although national statistical agencies, such as the Bureau of
Economic Analysis (BEA) in the United States,have increased their efforts over
the years so that economists and policymakers might better understand the
extent of the phenomenon and the reasons behind it. It still remains difficult to
measure how many services have been off-shored,but new efforts in data collec-
tion have made it possible to see how much manufacturing has moved abroad
and to better understand the motives for off-shoring.
Table 4.5 shows two pictures of U.S. multinational corporations, one in 1977
and the other in 2003,the most recent year of data.The table shows the percent of
multinational activities, measured in three ways, which are performed off-shore,
through a foreign affiliate.The three measures are value added, capital expendi-
tures,and employment.Value added is a measure of the total value of production
minus the value of purchased intermediate inputs. It is a measure of the firm’s
contribution to production.Capital expenditures include things such as machines,
laboratories,and buildings, and employment is the number of workers.As shown
in the table, the share of multinational’s value added created abroad rose from
25 percent in 1977 to 26 percent in 2003, hardly a change during the period of
intense globalization. Employment shows the biggest change, with 22 percent of
total workers off-shore in 1977 and 28 percent in 2003. How can multinationals
produce nearly the same share of output value added at home with a smaller
share of its total employment? Two words:productivity increases.
Several factors motivate firms to locate off-shore or to move some of their pro-
duction there. Most importantly, firms locate production off-shore in order to
obtain access to a market and to produce specialized products that fit a particular
TABLE 4.5 U.S. Multinational Corporations and Production Outside the United States
1977
2003
Value added
25
26
Capital expenditures
21
26
Employment
22
28
The share of multinational activity outside the United States has not changed dramatically since 1977
John Breslin
BA 2196/ Teresa Cirillo
Writing Assignment #4: Crisis Communication
Thesis + 1 Body Paragraph
In June of 2013, a racial based problem occurred which involved Paula Deen (Use clearer wording to say that Paula Deen and the FN faced a reputation-management crises after PD was accused of racism.) , who is a celebrity on the Food Network. Paula Deen was using words and statements toward the gene.
6/18/2019
1/5
Week 7
Corporate Compliance, Fraud, and Abuse
Fraud and abuse are a threat not only to individual healthcare organizations, but also to
the national healthcare system as a whole. In fiscal year 2016, the U.S. Department of
Justice (DOJ) recovered about $4.7 billion in settlements and judgments from civil cases
involving fraud and false claims. Over half of that amount, $2.5 billion, was from cases
related to the healthcare industry (DOJ, 2016). Throughout the last decade, the media has
often reported on major healthcare scandals. For example, in 2009, 60 Minutes had an
episode that described how Medicare was fraudulently billed $60 billion for services or
products that were never provided or delivered. The Centers for Medicare and Medicaid
are required to pay claims within a short time period, either 15 or 30 days. The payment
turnaround made it difficult to investigate false claims. However, the DOJ, the FBI, and
several state’s attorneys general have taken on investigating these claims. Medicare has
taken steps to make enrollment more stringent so that phony companies are less likely to
be able to commit fraud in the future (CBS News, 2009). Such cases of fraud cause great
harm to the taxpayers, whose dollars go into a public trust to administer two of the largest
direct health services programs in the world. However, it’s the smaller cases of fraud that
go almost unnoticed and not reported by the media that result in a similar degree of harm
to the U.S. healthcare system.
Abuse, providing unnecessary services, and overbilling for services are also detrimental to
the system of healthcare. As stated in Week 3, cases of fraud and abuse result in both
criminal and civil charges. In the face of such large-scale corruption in 1991, the U.S.
Sentencing Commission (USSC) adopted guidelines that provided rules and principles for
the sentencing of organizations that commit fraud and abuse. Moreover, the Thompson
Memorandum, otherwise known as Principles of Federal Prosecution of Business
Organizations, established guidelines that U.S. attorneys can use in determining whether
to bring an enforcement action against an organization (U.S. Sentencing Commission,
2015). These guidelines and principles have been updated in keeping with the changes in
the corporate climate, with the latest proposed changes announced in late 2018 (U.S.
Department of Justice, 2018). In response, leaders of healthcare organizations began to
establish corporate compliance programs to prevent and mitigate the effects of fraud and
abuse. The U.S. Department of Health and Human Services’ Office of the Inspector
https://ncuone.ncu.edu/d2l/home/143543
6/18/2019
2/5
Books and Resources for this Week
Mayer, C. M. (1995). Preventing fraud and
abuse fallout. Healthcare Financial
Management, 49(4), 40, 42, 44.
Link
General (OIG), is responsible for disseminating compliance guidance to
healthcare organizations.
As was discussed i ...
Being able to use research and apply findings to programming is the .docxtaitcandie
Being able to use research and apply findings to programming is the basis for success. Knowing how to provide information to the media and then evaluating the results is a key driver. In this Assignment, you will have an opportunity to observe and evaluate public relations at work in real events and situations. It may be challenging to identify the role of public relations in a situation. You will find it helpful to look at the source for the information - for example, company reports, independent research, or a third party. Look also at how the information was delivered - for example, whether by a spokesperson, company website, or press conference.
To prepare:
Choose a news story from your Weekly News Review. The story you select should involve a topic or situation in which public relations had a role such as community or consumer issues or products, finance or investment, sports or entertainment, government affairs, nonprofits, or corporate change, such as restructuring, new management, or new product development. The situation in the story should also meet the following criteria:
It involves more than one of the organization's target audiences.
It appears in more than one type of media outlet.
It is significant or complex enough to require involvement from top management (as spokesperson, as authority, etc.).
In a Word document, complete the following steps:
Write three media relations
output
objectives that you believe would have been or should have been used by the public relations practitioner involved in the story. At least one objective should be written to include a social networking media outlet, such as Facebook, LinkedIn, or Twitter.
Write three media relations
outcome
objectives that you believe would have been or should have been used by the public relations practitioner involved in the story. At least one objective should be written to include adapting to a new social networking media outlet.
Write a simple 10-question survey or a 1-hour focus group guide that would help the organization to plan its next steps.
Weekly News Review
CNN
BBC
ABC
CBS
NBC
Fox News
MSNBC
NPR
.
Note Please read all the directions for the writing assignment. I.docxgabriellabre8fr
Note: Please read all the directions for the writing assignment.
In just the first month of our COM 107 class this Spring, a number of major events are scheduled to take place: the Grammy awards, Iowa caucuses, New Hampshire primaries, and the 50th Super Bowl. These are opportunities we ought not ignore. We can use them to examine how new and old media
—
legacy, digital, and social
—
shape a single event differently.
4
Your assignment is to select ONE of these four events and examine how various media outlets cover it the day after. You will need to plan ahead and start thinking about your paper assignment now so that you can pay attention to media coverage leading up to the event, as the lead-up will likely inform the introductory paragraph of your paper.
On the day of your event you should plan to watch the television coverage and follow social media buzz during it. This will inform your analysis. Then you should monitor the coverage of, and information flow about, that event as it appears in a variety of media and platforms, on the day after. Clearly you cannot monitor everything in all media being published and broadcast, even about a single event. So to simplify your analysis, you should choose one outlet from each of the following five types:
a general interest (legacy) news source such as The New York Times, CNN, Wall Street Journal, or NPR
an industry specific news source such as Sports Illustrated for the Super Bowl, Politico for politics, or Entertainment Tonight for the Grammys
an industry owned source such as the Twitter feed of the NFL, Grammys, or Republican National Convention
an international news source (anything produced outside the US)
a niche media outlet that is created for and by a marginalized group (LGBTQ, Hispanic,
Black, women’s media)
Your sample MUST include examples of all five types listed above so that you can compare and contrast how different media outlets, with different audiences and missions, frame stories differently. Again, you should plan ahead by selecting your media outlets even before your event happens.
For example, if you choose the Iowa caucuses, you might choose to monitor New York Times
coverage; Politico coverage; the RNC’s website, the Guardian, and theroot.com. Or you might choose, instead, the coverage on the Chicago Tribune’s website, politifact.com, the DNC’s
Twitter feed, Le Monde, and latinomagazine.com. If you are covering the Grammys you might choose the LA Times, Variety, @theGRAMMYs on Twitter, the BBC, msmagazine.com.
That should provide you with a diversified sample of media content about which to make some judgments. If you have any question about the sample of media you have chosen, see us and clear the sample.
Once you have all your data in front of you, analyze it. Think about it. Figure out what lessons you can learn from it. In writing the paper, below are examples of the kinds of questions you might choose to answer. These are not exclusive.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
PR Case Study in the NewsPR Case Study in the NewsFor PR profanhcrowley
PR Case Study in the News
PR Case Study in the News:For PR professionals to be successful it's important that they stay informed about what's happening in the news, in our culture, pop culture trends, etc., and to take the opportunity to learn from other companies and organizations about "best practices" for managing PR-related issues, problems, crises, opportunities and announcements. I'd like to encourage you to start getting in the habit of monitoring the news each day to find interesting and insightful examples of good PR moments and bad PR moments in the real-world.
Examples may come from online or print media sources such as newspapers, websites, TV news reports and talk shows, podcasts, trade publications, magazines, blogs, social medial, etc. Media outlets I would recommend you start paying attention to include:
-The New York Times, The Spokesman Review (local news), The Inlander (local news alternative paper), CNN, MSNBC, FOX News, The Wall Street Journal, People.com, PRWeek (industry trade publication), Mashable.com (technology), Bloomberg Business (business/financial), Advertising Age (industry trade publication), PRSA.org (Public Relations Society of America), and any other outlets catered to your professional interests.
Periodically throughout the quarter you will be expected to find and post a current PR-related story, or case study that has been reported in the news in the past two weeks. This is a great opportunity to look more closely at the areas of PR that are of interest to you and also learn about other areas you may not be as familiar with.
Example: A news story about a hot new makeup line a celebrity is promoting, an exciting new movie being promoted, a company undergoing a PR crisis like a product recall, a social media snafu giving a celebrity "bad PR," a nonprofit promoting a great event to raise donations, etc.
Please share and post a brief overview of a real-world PR-related example on Canvas and then respond to at least two other people in the class. We will then explore the PR examples and discuss the pros and cons of the PR activities involved, what was handled well, what could have been handled differently, etc.
Because this assignment is much more detailed than your standard discussion board post it will count toward your "PR Case Studies in the News" category.
PR Case Studies Should Include:
1) Summary about the PR issue being reported in the news (“Good PR” example, or “Bad PR” example) and the source where it was reported (CNN.com, USAToday.com, etc.)
Example:
The Associated Press reported that a healthcare facility called Hacienda HealthCare in Arizona is in a bad PR crisis after it was reported in the media that one of its patients (an incapacitated intellectually disabled women), had allegedly been raped by a nurse working at the facility and gave birth to a baby. The nurse has been arrested and charged with one count of sexual assault and one count of vulnerable adult abuse, according t ...
Apartment community disasters are big, public news events in which residents, media, government and relief organizations are all looking to the communications leadership of the apartment owner.
Jim Rettew, Chief Communications Officer for the American Red Cross, Mile High Chapter will discuss the use of social media for crisis communications in an multifamily emergency situation.
RUN - DCM - Digital Crisis Management by Scott WilderEdelman Digital
See some practical ways to monitor for crisis’ on the web and for preparing and handling what could become your worst web nightmare.
Presentation by Scott Wilder
ScenarioYou are an employee at D&B Investigations, a firm that c.docxjeffsrosalyn
Scenario
You are an employee at D&B Investigations, a firm that contracts with individuals, companies, and government agencies to conduct computer forensics investigations. D&B employees are expected to observe the following tenets, which the company views as the foundation for its success:
· Give concerted attention to clients’ needs and concerns.
· Follow proper procedures and stay informed about legal issues.
· Maintain the necessary skill set to apply effective investigative techniques using the latest technologies.
Your manager has just scheduled a meeting with an important prospective client, and she has asked you to be part of the team that is preparing for the meeting. The prospective client is Brendan Oliver, a well-known celebrity. Last night, Mr. Oliver’s public relations team discovered that someone obtained three photos that were shot on his smartphone, and tried to sell the photos to the media. Due to the sensitive nature of the photos, Mr. Oliver and his team have not yet contacted law enforcement. They would like to know if D&B can provide any guidance or support related to the investigation—or, at the very least, if D&B can help them prevent similar incidents from occurring in the future. At this time, they do not know how the photos were acquired. The public relations team is wondering if a friend, family member, or employee could have gained direct access to Mr. Oliver’s phone and obtained the photos that way, although the phone is usually locked with a passcode when Mr. Oliver is not using it. In addition, Mr. Oliver emailed the photos to one other person several months ago. He has not spoken with that person in the last few weeks, but he does not believe that person would have shared the photos with anyone else.
Your manager plans to use this initial meeting with Mr. Oliver and his public relations team to establish rapport, learn more about the case, and demonstrate the firm’s expertise. The company sees this as an opportunity to build future business, regardless of whether they are retained to help with the investigation of this case.
Tasks
To help the team prepare for the meeting, your manager asks you (and your colleagues) to consider and record your responses the following questions:
· What is the nature of the alleged crime, and how does the nature of the crime influence a prospective investigation?
· Based on the limited information provided in the scenario, what is the rationale for launching an investigation that uses computer forensic activities? Would D&B and/or law enforcement need
· additional information in order to determine if they should proceed with an investigation? Why or why not?
· What would you share with the client about how investigators prepare for and conduct a computer forensics investigation? Identify three to five key points that are most relevant to this case.
· What sources of evidence would investigators likely examine in this case? Provide concrete examples and explain your rationale.
.
Webinar: How to Handle a Social Media CrisisFalcon.io
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Watch this webinar with our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online.
Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
Webinar: How to Handle a Social Media CrisisDino Kuckovic
Are you prepared to deal with a social media crisis? It’s every Social Media Manager’s worst nightmare, but it doesn’t have to be. Join us and our friends at the creative agency, Chandelier Creative, to learn how to predict and mitigate crises online. Specifically, you’ll learn:
- How to develop a social media crisis management plan
- How to protect your brand before, during and after a crisis
- How other brands have successfully managed a social media crisis
Crisis management plansIdentify first response stepsTactCruzIbarra161
Crisis management plans
Identify first response steps
Tactics used in crisis/
issue response
Timing and message
response
Module 5 Overview
This week we address what to do when the storm hits…as we explore how to engage – Give yourself freedom to adjust as needed to what comes your way…
1
Crisis Assessment
Who has keys to the office at 10 PM on Sunday night? Who has passwords to take down website photos, social media posts on Saturday night at Midnight? Do you have numbers for these contacts?
If this is in your Go-Bag you’re already way ahead of what’s coming.
Do you have numbers for these contacts? If this is in your Go-Bag you’re already way ahead of what’s coming. On questions to ask---
Who is in the control tower? What is out there already? What needs to be corrected? Who are hateholders? What are their first, last name, city …comb through social media …google alerts.
2
Crisis Trajectory
This is typically how crisis move….If general the worst heat of a crisis comes in the first 72 hours…after the first week things move from the ICU to rehab--- USUALLY1
3
Natural disasters
Protests
Suicides
Cyber-theft attacks
Sudden deaths leaving vacuum in leadership
Allegations- ‘left field’
Sudden facility closures
Twist in ruling, interpretation
Online smear campaigns
Innocent mistakes
Unexpected, Ambush Crises
Let’s take a quick refresh of the types of crises….
4
Potential
Filed lawsuits
Unhappy employee leaves
Firing of popular employee/executive
Announced investigations, audits
Mergers or acquisitions
Innocent mistakes (accounting errors)
RAINY DAYS
5
Entrenched
Other side has dominated the narrative for a sustained period of time.
You're on defense
Issue dominates online search results of entity's name
Causing continued business disruption, loss of influence
Requires sustained effort to change, re-establish better, accurate image
6
Stop credibility bleeding
Control and or participate in narrative via consistent messaging
Avoid further damage
Restore confidence
Reactive Overcoming
Objectives in Crisis PR
Imagine an accident on a busy highway. Police rush to the scene and cone off the area to protect the injured from oncoming traffic; paramedics arrive and move the injured ASAP…same is true in crisis work: Immediately find out if Comm Policy/Protocols in place. If so, may need to send gentle reminder of where inquirises should be directed. WHY is this Critical? If someone comments who is NOT in the ATC – not aware of the position it can make things explode. Imagine a manager at a Colorado office not knowing what or why the situation occurred at the company’s Nevada office begins to speculate or worse, take blame for whatever occurred. This not only compounds the crisis it now sets the company up for legal liability.
7
Crystal Rockwood () - error signs in saving this doc: Noto sans symbol something not transferring...
Crisis Assessment
Verify ...
Signature Assignment Crisis Management PlanUtilize one of.docxlashandaotley
Signature Assignment: Crisis Management Plan
Utilize one of these for a reference
Bennett-Alexander, D. & Hartman, L. (2015) Employment law for business (8th ed.). McGraw-Hill: New York, NY.
Dessler, G. (2016) Fundamentals of human resource management (4th ed.). Prentice Hall: Upper Saddle River, NJ.
Gomez-Mejia, L.R., Balkin, D., & Cardy, R. (2016) Managing human resources (8th ed.). Prentice Hall: Upper Saddle
River, NJ.
Resources:
Blossoms Up! Case Study
Most organizations face a disruption in their business continuity based on an "event" that creates a change in life cycle.
Coming into your new role, you recognize that a Crisis Management Plan has never been created for the company, Blossoms Up! In your last company, it experienced a business continuity disruption that had a severe impact on its financial standing but an effective business continuity and crisis management plan significantly helped to respond quickly to the major issue and in an organized manner. This is one more area where you can prove HR to be an important strategic partner.
For this assignment, you will focus on one of three main events that could happen to Blossoms Up!
Unexpected death of the CEO, Seth Smith
Negative media publicity--For example, a news story breaks out about a $500,000 sexual harassment claim filed against a high-ranking director
Strike--Upon possible unionization and a collective bargaining impasse, a strike occurs disrupting the company's ability to harvest their products
You assess the three events that could cause Blossoms Up! to undergo business continuity disruption rising to a crisis state and decide to get to work on the one you think is most pressing and should be implemented now.
Research
the Internet and University Library for information on crisis management plans and various templates.
Design
a 1,050- to 1,400-word Crisis Management Plan to respond to the potential event determined to be the most pressing.
Include
the following:
Evaluate which departments and people that need to be a part of the crisis management team. Consider:
HR
Top management
Operations personnel
Public relations experts
Legal assistance
Insurance carriers.
Prepare a policy statement that includes the legal and ethical standards for responding to the event. Avoid "no comment" or have your company appear uncooperative or secretive during a crisis situation.
Prepare clear, consistent, and tailored responses for all stakeholders and the media that includes the following:
State the scope of the crisis - local, regional, national or international.
Articulate policies and procedures affecting the crisis event.
Launch a cohesive and united response in support of the organization - one spokesperson, one person recognized and authorized to disseminate statements to the media, etc.
Evaluate human resource management solutions that will be implemented to address the organizational crisis.
Create answers to anticipated questions from the media.
Include a sec.
Off-Shoring by U.S. Multinational Corporations (page 83)As tec.docxhopeaustin33688
Off-Shoring by U.S. Multinational Corporations (page 83)
As technology has made communications easier and as national governments
have allowed economies to become more open to foreign investments, firms
have responded by shifting production overseas. Data on off-shoring is not rou-
tinely gathered, although national statistical agencies, such as the Bureau of
Economic Analysis (BEA) in the United States,have increased their efforts over
the years so that economists and policymakers might better understand the
extent of the phenomenon and the reasons behind it. It still remains difficult to
measure how many services have been off-shored,but new efforts in data collec-
tion have made it possible to see how much manufacturing has moved abroad
and to better understand the motives for off-shoring.
Table 4.5 shows two pictures of U.S. multinational corporations, one in 1977
and the other in 2003,the most recent year of data.The table shows the percent of
multinational activities, measured in three ways, which are performed off-shore,
through a foreign affiliate.The three measures are value added, capital expendi-
tures,and employment.Value added is a measure of the total value of production
minus the value of purchased intermediate inputs. It is a measure of the firm’s
contribution to production.Capital expenditures include things such as machines,
laboratories,and buildings, and employment is the number of workers.As shown
in the table, the share of multinational’s value added created abroad rose from
25 percent in 1977 to 26 percent in 2003, hardly a change during the period of
intense globalization. Employment shows the biggest change, with 22 percent of
total workers off-shore in 1977 and 28 percent in 2003. How can multinationals
produce nearly the same share of output value added at home with a smaller
share of its total employment? Two words:productivity increases.
Several factors motivate firms to locate off-shore or to move some of their pro-
duction there. Most importantly, firms locate production off-shore in order to
obtain access to a market and to produce specialized products that fit a particular
TABLE 4.5 U.S. Multinational Corporations and Production Outside the United States
1977
2003
Value added
25
26
Capital expenditures
21
26
Employment
22
28
The share of multinational activity outside the United States has not changed dramatically since 1977
John Breslin
BA 2196/ Teresa Cirillo
Writing Assignment #4: Crisis Communication
Thesis + 1 Body Paragraph
In June of 2013, a racial based problem occurred which involved Paula Deen (Use clearer wording to say that Paula Deen and the FN faced a reputation-management crises after PD was accused of racism.) , who is a celebrity on the Food Network. Paula Deen was using words and statements toward the gene.
6/18/2019
1/5
Week 7
Corporate Compliance, Fraud, and Abuse
Fraud and abuse are a threat not only to individual healthcare organizations, but also to
the national healthcare system as a whole. In fiscal year 2016, the U.S. Department of
Justice (DOJ) recovered about $4.7 billion in settlements and judgments from civil cases
involving fraud and false claims. Over half of that amount, $2.5 billion, was from cases
related to the healthcare industry (DOJ, 2016). Throughout the last decade, the media has
often reported on major healthcare scandals. For example, in 2009, 60 Minutes had an
episode that described how Medicare was fraudulently billed $60 billion for services or
products that were never provided or delivered. The Centers for Medicare and Medicaid
are required to pay claims within a short time period, either 15 or 30 days. The payment
turnaround made it difficult to investigate false claims. However, the DOJ, the FBI, and
several state’s attorneys general have taken on investigating these claims. Medicare has
taken steps to make enrollment more stringent so that phony companies are less likely to
be able to commit fraud in the future (CBS News, 2009). Such cases of fraud cause great
harm to the taxpayers, whose dollars go into a public trust to administer two of the largest
direct health services programs in the world. However, it’s the smaller cases of fraud that
go almost unnoticed and not reported by the media that result in a similar degree of harm
to the U.S. healthcare system.
Abuse, providing unnecessary services, and overbilling for services are also detrimental to
the system of healthcare. As stated in Week 3, cases of fraud and abuse result in both
criminal and civil charges. In the face of such large-scale corruption in 1991, the U.S.
Sentencing Commission (USSC) adopted guidelines that provided rules and principles for
the sentencing of organizations that commit fraud and abuse. Moreover, the Thompson
Memorandum, otherwise known as Principles of Federal Prosecution of Business
Organizations, established guidelines that U.S. attorneys can use in determining whether
to bring an enforcement action against an organization (U.S. Sentencing Commission,
2015). These guidelines and principles have been updated in keeping with the changes in
the corporate climate, with the latest proposed changes announced in late 2018 (U.S.
Department of Justice, 2018). In response, leaders of healthcare organizations began to
establish corporate compliance programs to prevent and mitigate the effects of fraud and
abuse. The U.S. Department of Health and Human Services’ Office of the Inspector
https://ncuone.ncu.edu/d2l/home/143543
6/18/2019
2/5
Books and Resources for this Week
Mayer, C. M. (1995). Preventing fraud and
abuse fallout. Healthcare Financial
Management, 49(4), 40, 42, 44.
Link
General (OIG), is responsible for disseminating compliance guidance to
healthcare organizations.
As was discussed i ...
Being able to use research and apply findings to programming is the .docxtaitcandie
Being able to use research and apply findings to programming is the basis for success. Knowing how to provide information to the media and then evaluating the results is a key driver. In this Assignment, you will have an opportunity to observe and evaluate public relations at work in real events and situations. It may be challenging to identify the role of public relations in a situation. You will find it helpful to look at the source for the information - for example, company reports, independent research, or a third party. Look also at how the information was delivered - for example, whether by a spokesperson, company website, or press conference.
To prepare:
Choose a news story from your Weekly News Review. The story you select should involve a topic or situation in which public relations had a role such as community or consumer issues or products, finance or investment, sports or entertainment, government affairs, nonprofits, or corporate change, such as restructuring, new management, or new product development. The situation in the story should also meet the following criteria:
It involves more than one of the organization's target audiences.
It appears in more than one type of media outlet.
It is significant or complex enough to require involvement from top management (as spokesperson, as authority, etc.).
In a Word document, complete the following steps:
Write three media relations
output
objectives that you believe would have been or should have been used by the public relations practitioner involved in the story. At least one objective should be written to include a social networking media outlet, such as Facebook, LinkedIn, or Twitter.
Write three media relations
outcome
objectives that you believe would have been or should have been used by the public relations practitioner involved in the story. At least one objective should be written to include adapting to a new social networking media outlet.
Write a simple 10-question survey or a 1-hour focus group guide that would help the organization to plan its next steps.
Weekly News Review
CNN
BBC
ABC
CBS
NBC
Fox News
MSNBC
NPR
.
Note Please read all the directions for the writing assignment. I.docxgabriellabre8fr
Note: Please read all the directions for the writing assignment.
In just the first month of our COM 107 class this Spring, a number of major events are scheduled to take place: the Grammy awards, Iowa caucuses, New Hampshire primaries, and the 50th Super Bowl. These are opportunities we ought not ignore. We can use them to examine how new and old media
—
legacy, digital, and social
—
shape a single event differently.
4
Your assignment is to select ONE of these four events and examine how various media outlets cover it the day after. You will need to plan ahead and start thinking about your paper assignment now so that you can pay attention to media coverage leading up to the event, as the lead-up will likely inform the introductory paragraph of your paper.
On the day of your event you should plan to watch the television coverage and follow social media buzz during it. This will inform your analysis. Then you should monitor the coverage of, and information flow about, that event as it appears in a variety of media and platforms, on the day after. Clearly you cannot monitor everything in all media being published and broadcast, even about a single event. So to simplify your analysis, you should choose one outlet from each of the following five types:
a general interest (legacy) news source such as The New York Times, CNN, Wall Street Journal, or NPR
an industry specific news source such as Sports Illustrated for the Super Bowl, Politico for politics, or Entertainment Tonight for the Grammys
an industry owned source such as the Twitter feed of the NFL, Grammys, or Republican National Convention
an international news source (anything produced outside the US)
a niche media outlet that is created for and by a marginalized group (LGBTQ, Hispanic,
Black, women’s media)
Your sample MUST include examples of all five types listed above so that you can compare and contrast how different media outlets, with different audiences and missions, frame stories differently. Again, you should plan ahead by selecting your media outlets even before your event happens.
For example, if you choose the Iowa caucuses, you might choose to monitor New York Times
coverage; Politico coverage; the RNC’s website, the Guardian, and theroot.com. Or you might choose, instead, the coverage on the Chicago Tribune’s website, politifact.com, the DNC’s
Twitter feed, Le Monde, and latinomagazine.com. If you are covering the Grammys you might choose the LA Times, Variety, @theGRAMMYs on Twitter, the BBC, msmagazine.com.
That should provide you with a diversified sample of media content about which to make some judgments. If you have any question about the sample of media you have chosen, see us and clear the sample.
Once you have all your data in front of you, analyze it. Think about it. Figure out what lessons you can learn from it. In writing the paper, below are examples of the kinds of questions you might choose to answer. These are not exclusive.
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
PR Case Study in the NewsPR Case Study in the NewsFor PR profanhcrowley
PR Case Study in the News
PR Case Study in the News:For PR professionals to be successful it's important that they stay informed about what's happening in the news, in our culture, pop culture trends, etc., and to take the opportunity to learn from other companies and organizations about "best practices" for managing PR-related issues, problems, crises, opportunities and announcements. I'd like to encourage you to start getting in the habit of monitoring the news each day to find interesting and insightful examples of good PR moments and bad PR moments in the real-world.
Examples may come from online or print media sources such as newspapers, websites, TV news reports and talk shows, podcasts, trade publications, magazines, blogs, social medial, etc. Media outlets I would recommend you start paying attention to include:
-The New York Times, The Spokesman Review (local news), The Inlander (local news alternative paper), CNN, MSNBC, FOX News, The Wall Street Journal, People.com, PRWeek (industry trade publication), Mashable.com (technology), Bloomberg Business (business/financial), Advertising Age (industry trade publication), PRSA.org (Public Relations Society of America), and any other outlets catered to your professional interests.
Periodically throughout the quarter you will be expected to find and post a current PR-related story, or case study that has been reported in the news in the past two weeks. This is a great opportunity to look more closely at the areas of PR that are of interest to you and also learn about other areas you may not be as familiar with.
Example: A news story about a hot new makeup line a celebrity is promoting, an exciting new movie being promoted, a company undergoing a PR crisis like a product recall, a social media snafu giving a celebrity "bad PR," a nonprofit promoting a great event to raise donations, etc.
Please share and post a brief overview of a real-world PR-related example on Canvas and then respond to at least two other people in the class. We will then explore the PR examples and discuss the pros and cons of the PR activities involved, what was handled well, what could have been handled differently, etc.
Because this assignment is much more detailed than your standard discussion board post it will count toward your "PR Case Studies in the News" category.
PR Case Studies Should Include:
1) Summary about the PR issue being reported in the news (“Good PR” example, or “Bad PR” example) and the source where it was reported (CNN.com, USAToday.com, etc.)
Example:
The Associated Press reported that a healthcare facility called Hacienda HealthCare in Arizona is in a bad PR crisis after it was reported in the media that one of its patients (an incapacitated intellectually disabled women), had allegedly been raped by a nurse working at the facility and gave birth to a baby. The nurse has been arrested and charged with one count of sexual assault and one count of vulnerable adult abuse, according t ...
Apartment community disasters are big, public news events in which residents, media, government and relief organizations are all looking to the communications leadership of the apartment owner.
Jim Rettew, Chief Communications Officer for the American Red Cross, Mile High Chapter will discuss the use of social media for crisis communications in an multifamily emergency situation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. What is a crisis event? 3-4
Purpose of your research 5
Search terms to use to find a crisis event 6
Apply two frameworks in your search 7-8
Gather excerpts from these types of sources 9-10
Table of Contents
2
3. A crisis event is an unexpected or unplanned situation that leads to
accusations of wrongdoing against a business or organization.
The crisis event you choose for this project needs to meet the
following threshold requirements, so that you will be able to analyze
communication surrounding it.
1. Find an event or action (something that happened) that led to a
serious crisis for a business or organization.
2. To determine if it was or is perhaps an ongoing serious crisis,
look for something that generated considerable attention in
popular media and that was not handled well by the business
or organization.
What is a crisis event?
3
4. Here are a just a few examples of a
crisis event facing a business or
organization that would work for this
project:
• an environmental disaster
• malicious, unethical, and/or illegal
behavior by employees,
• ignoring problems with a product,
• falsifying data,
• hiring improprieties,
• racial or sexual discriminatory
attitudes that were tolerated in the
workplace.
Examples
4
5. After you have chosen a crisis event, you will need conduct research
to gather, organize, and analyze the communication surrounding the
event as it unfolded over time.
The purpose of your research will be to write a white paper (type of
report) for an audience of public relations professionals that
presents the findings from your research.
The goal will be to explain the nature of the communication that was
generated by the crisis, how it affected the business or organization,
and how ineffectively the business or organization responded to it. In
addition, you will be coding some of the data you collect (more about
coding later in this slidedoc).
Because this focus is a rhetorical analysis, your sources, of any
type, will be considered primary source material.
Purpose of your research.
5
6. Each year, many websites compile a list of the worst or crisis
communication events. So, one way to find an event is to use
search terms such as:
"crisis communication failures”
"Public Relations failures"
"crisis in Public Relations"
Then add qualifiers like “Top Ten”, “Worst,” or Biggest, and consider
adding a “year.”
Example: Top ten crisis communication failures.
Search terms to use to find a crisis event.
6
7. A framework is the method you will use to gather
source data and organize it.
• One frame you will need is chronological
because a crisis event unfolds over time.
• The other frame you will need is a scholarly
approach. To decide that frame, go to the
scholarly articles in bblearn, skim these, and
choose one as a model.
• For example: Varma uses a three part approach
to study a crisis communication event. So, if you
used this approach, you would look for these
phases as your work chronologically with sources
responding to the event.
Apply two frameworks in your search.
7
8. As you conduct this phase of research, consider how a crisis can
spread to affect more than one business or organization or person.
Here are two examples:
• Food Network star Paula Deen's crisis event led to a cancelation
of her popular cooking show and the loss of jobs and millions of
dollars for her business Paula Deen Enterprises, Inc.
• When the video of NFL Running Back Ray Rice hitting his fiancé
and knocking her unconscious in an elevator went viral, it led to
widespread allegations of domestic abuse in the NFL and the
failure of this organization to address this problem.
You want to find a crisis event that is big enough for you to find
plenty of material to analyze.
Consider how a crisis can spread.
8
9. The business or organization’s responses to the crisis event such as news
releases, media interviews, apology videos etc.
Articles by journalists reporting on the crisis event and the business or
organizations responses in news and magazine websites -- both serious
and tabloids.
Editorial / Opinion responses to the event found in news and magazine
websites, blog posts, and fan or advocacy sites.
Depending on the nature of the crisis event, you may need excerpts from
government responses it at the national and/or state level.
Visual material about the event such as screenshots of tabloid cover
pages, cartoons, photographs of the event (as in an environmental disaster)
etc.
Reader response comments to the above
Gather excerpts from these types of sources.
9
10. Depending on the nature of the crisis event, you may not find all
types of these sources, but you want to choose a wide variety that
represents the communication surrounding the crisis event.
Your instructor will give you additional guidance about how much
source material you need throughout the project.
How many sources?
10
