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Media literacy is not digital
literacy
Case studies in Slovenia
Domen Savič, Državljan D
Domen Savič
domen@drzavljand.si
@drzavljand / drzavljand.si
Journalism
Marketing
Media theories
Digital activism
What are we talking
about?
Media literacy
Media literacy refers to all the technical, cognitive,
social, civic and creative capacities that allow us to
access and have a critical understanding of and
interact with media. These capacities allow us to
exercise critical thinking, while participating in the
economic, social and cultural aspects of society and
playing an active role in the democratic process.
Digital literacy
Digital competence involves the confident and
critical use of information Society technology (IST)
for work, leisure, learning and communication. It is
underpinned by basic skills in ICT: the use of
computers to retrieve, access, store, produce,
present and exchange information, and to
communicate and participate in collaborative
networks via the Internet.
Media literacy Digital literacy
This creates problems
Media literacy is mistaken for creative writing course
Digital literacy is mistaken for media literacy
Both are perceived as single-disciplinary traits
None of them are sustainable
What is missing?
Missing items
Theory
Definitions
Curriculum
Interdisciplinary thinking
Responsibility awareness
Practice
Literature and manuals
Trained tutors
Open-minded policy developers
Long-term commitment
The consequences
Media literacy is
treated as a
quick fix
Media literacy
is
politicized
Media literacy is
perceived as a
placebo
Media literacy
is
not systematized
Solutions are
not sustainable
Curriculum is
influenced by
party agenda
Schools lack
professional
tutors
Programs are
built ad hoc
without long-
term effect
Results are bad
Children are being taught useless things
Quick-fix solutions cloud the problem of social integration
Solutions are not future-proof
What are we doing?
Interdisciplinary approach
Combining
sociology and
computer
sciences
Media theory
and media
practice
Digital media
component
Media content
production
stages
Media
consumption
and genres
Media
regulation and
self-regulation
Mass media as a
fourth estate
Continued activities
2015 - Tour across Slovenia
10 schools, 10 hours per school
2017 - CodeWeek.eu
3 schools, 3 hours per school
2018 - Experimental implementation into curriculum
120 hours in 6 classes
Lessons learned
Start from the bottom
Less red tape, more ways to develop new methods
Learn from your own mistakes and adapt future implementations
Think interdisciplinary
Go back to basics
Media literacy will be here no matter the form and shape of media
Remember why media literacy matters in democracies
Think long-term
Do not make media literacy a one-trick pony
Questions

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Media and digital literacy: Case studies from Slovenia

  • 1. Media literacy is not digital literacy Case studies in Slovenia Domen Savič, Državljan D
  • 2. Domen Savič domen@drzavljand.si @drzavljand / drzavljand.si Journalism Marketing Media theories Digital activism
  • 3. What are we talking about?
  • 4. Media literacy Media literacy refers to all the technical, cognitive, social, civic and creative capacities that allow us to access and have a critical understanding of and interact with media. These capacities allow us to exercise critical thinking, while participating in the economic, social and cultural aspects of society and playing an active role in the democratic process. Digital literacy Digital competence involves the confident and critical use of information Society technology (IST) for work, leisure, learning and communication. It is underpinned by basic skills in ICT: the use of computers to retrieve, access, store, produce, present and exchange information, and to communicate and participate in collaborative networks via the Internet.
  • 6. This creates problems Media literacy is mistaken for creative writing course Digital literacy is mistaken for media literacy Both are perceived as single-disciplinary traits None of them are sustainable
  • 8. Missing items Theory Definitions Curriculum Interdisciplinary thinking Responsibility awareness Practice Literature and manuals Trained tutors Open-minded policy developers Long-term commitment
  • 9. The consequences Media literacy is treated as a quick fix Media literacy is politicized Media literacy is perceived as a placebo Media literacy is not systematized Solutions are not sustainable Curriculum is influenced by party agenda Schools lack professional tutors Programs are built ad hoc without long- term effect
  • 10. Results are bad Children are being taught useless things Quick-fix solutions cloud the problem of social integration Solutions are not future-proof
  • 11. What are we doing?
  • 12. Interdisciplinary approach Combining sociology and computer sciences Media theory and media practice Digital media component Media content production stages Media consumption and genres Media regulation and self-regulation Mass media as a fourth estate
  • 13. Continued activities 2015 - Tour across Slovenia 10 schools, 10 hours per school 2017 - CodeWeek.eu 3 schools, 3 hours per school 2018 - Experimental implementation into curriculum 120 hours in 6 classes
  • 14. Lessons learned Start from the bottom Less red tape, more ways to develop new methods Learn from your own mistakes and adapt future implementations Think interdisciplinary Go back to basics Media literacy will be here no matter the form and shape of media Remember why media literacy matters in democracies Think long-term Do not make media literacy a one-trick pony