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Digital Media: The good, the bad, the ugly


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How is digital media changing the way the governments, the people and the interest groups communicate with each other? What are the positive, the negative and the problematic aspects of digital communication that need addressing and solving by a wider social consensus?

The presentation was a part of DIGITAL DIPLOMACY BOOTCAMP,
an advanced public relations training, focusing primarily on digital diplomacy.

Besides theoretical communication framework this training will develop in-depth knowledge on digital journalism, digital crisis communication, photography and info-graphics design, camera usage, digital campaigns and media.

The project is organised in cooperation with the U.S. Department of State and is also a part of the CEP program activities financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of international development cooperation.

Published in: Internet
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Digital Media: The good, the bad, the ugly

  2. 2. Domen Savič • Public broadcaster • Online editorial • Podcast Citizen D • Monitor IT magazine Citizen D NGO Activist • Innovatif web agency • Independent consultant • Outfit7 (slovene subsidiary) • 3fs (Iryo e-health project) Advertiser • Citizen D NGO Journalist
  3. 3. STATE Develops and communicates policies Votes on the policies and decides on their quality Frames context and presents policies CITIZENS MASS MEDIA
  4. 4. THE GOOD
  5. 5. More information sources The people are the media Blogs, social media is opening a new insight into the public debate The politicians are the media More politicians are using social media to reach their target audience The media is the media Journalists are creating their own micro-communities of interested readers
  6. 6. Faster news reporting Faster reporting Social media enables the media to report in real time Faster re-acting Politicians can get ahead of the media by re-acting in advance News stream is constant 24 hrs news cycles is dead
  7. 7. Better representation More voices are manifesting Listening in is becoming more and more important Reaching out is easy Journalists have a range of channels they can use Media landscape is richer Niche media have a better chance of surviving
  8. 8. THE BAD
  9. 9. Less credibility Who is in charge? Mainstream media outlets are losing their grip on the audience Faster re-acting Politicians can get ahead of the media by re-acting in advance Media business is still a business Monetization of digital content is a million dollar question
  10. 10. Less information What does matter? More data does not necessarily mean we are more informed Filter bubble Information is getting replaced by opinions Professionalisation is gone Today everbody is a journalist. And that is bad
  11. 11. Less responsibility Self-regulation does not work Media is incapable of managing themselves Industrial thinking is taking over Fourth estate is gone Regulation is even worse Politicians do not understand the role of the mass media
  12. 12. THE UGLY
  13. 13. Media pressure Content monetization Media is incapable of managing themselves Ideological vacuum is growing Fourth estate is gone Self-regulation does not work Media is incapable of managing themselves
  14. 14. Political pressure Media freedom is decreasing The 2017 World Press Freedom Index, published today by Reporters Without Borders (RSF), shows that violations of the freedom to inform are less and less the prerogative of authoritarian regimes and dictatorships. Fake news fight collateral People spreading fake news in Malaysia could be sentenced to six years in jail under a new law. India, the UK, and France are among other countries planning laws for misinformation (Wired, 2018) Media literacy is lacking Investment in media literacy urged to tackle dangers of social media. Expert says it is a critical moment for media because of conflicts related to privacy and trust (Zawya, 2018)
  15. 15. Corporate pressure Digital intermediaries are coming Facebook, Google and other digital intermediaries are creeping into the media landscape. Media owners are all about money Demands for higher profits lead to destabilisation of sucessful media practices and meaningful reporting. Financial support is questionable Investigative reporting requiers steady funding but is problematic if it comes from private sector.
  16. 16. EXAMPLES
  17. 17. New media practices
  18. 18. Pod črto
  19. 19. Torek ob petih
  20. 20. Apparatus podcast network
  21. 21. Digital politicians
  22. 22. A blogging president (2006)
  23. 23. A Facebooking minister (2011)
  24. 24. A tweeting Prime minister (2013)
  25. 25. An instagramming president (2016)
  26. 26. Digital media activism
  27. 27. #Bettermediasi
  28. 28. Media literacy trainings
  29. 29. Questions? Domen Savič Citizen D