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„Advertising will save
journalism from
itself!“
Domen Savič, Citizen D
www.drzavljand.si/en
The year is 1970
Journalist Advertiser
Consumer
/
Citizen
Data
Money
Regulation gives way to self-regulation
Free mediaFree market
Social responsibility
The year is 2010
„Journalists allowed advertisers to dictate
their editorial policy by adopting the click-through-rate
as a definitive stan...
The year is 2013
Rinse and repeat
30 days
200 people
13 companies
The year is 2017
6 months
30000 people
2300 companies
The year is the future
Few things to consider
• Role of media literacy
• Role of active citizenship
• Role of personal responsibility
Thank you!
• Follow Citizen D on Twitter at @drzavljand
• Follow Better media project at #bettermediasi and
#bettermediars...
Digital-born Media Carnival: Media self-regulation and you
Digital-born Media Carnival: Media self-regulation and you
Digital-born Media Carnival: Media self-regulation and you
Digital-born Media Carnival: Media self-regulation and you
Digital-born Media Carnival: Media self-regulation and you
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Digital-born Media Carnival: Media self-regulation and you

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How can citizens/consumers participate in the self-regulatory media framework and why is this absolutely necessary in order to assure a healthy media landscape?

Published in: News & Politics
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Digital-born Media Carnival: Media self-regulation and you

  1. 1. „Advertising will save journalism from itself!“ Domen Savič, Citizen D www.drzavljand.si/en
  2. 2. The year is 1970
  3. 3. Journalist Advertiser Consumer / Citizen Data Money
  4. 4. Regulation gives way to self-regulation Free mediaFree market Social responsibility
  5. 5. The year is 2010
  6. 6. „Journalists allowed advertisers to dictate their editorial policy by adopting the click-through-rate as a definitive standard of journalistic excellence.“ Read more at: https://goo.gl/qXkuiy
  7. 7. The year is 2013
  8. 8. Rinse and repeat
  9. 9. 30 days 200 people 13 companies
  10. 10. The year is 2017
  11. 11. 6 months 30000 people 2300 companies
  12. 12. The year is the future
  13. 13. Few things to consider • Role of media literacy • Role of active citizenship • Role of personal responsibility
  14. 14. Thank you! • Follow Citizen D on Twitter at @drzavljand • Follow Better media project at #bettermediasi and #bettermediars • Read more about Better media at www.bettermedia.eu • Read more about Citizen D at www.drzavljand.si/en

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