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Project Money Trail’s primary focus is, initially, on Slovenian journalists with a demonstrated pre-existing interest in the topics that its workshops will cover, because they are the easiest for a Slovenia-based NGO to successfully attract. Working primarily with local journalist will also make it easier for Project Money Trail to evaluate the success of the project.
Project Money Trail has a secondary focus on regional journalists for its current workshops in part because Project Money Trail intends to expand its program beyond Slovenia, in part because educating regional journalists is a way for Project Money Trail to ensure that the influence of its workshops is wide ranging and long lasting and in part because regional journalists will bring a valuable range of perspectives and experience to these workshops.
For later workshops, as Project Money Trail succeeds in reaching its initial goal of educating Slovenian journalists and journalism-focused educators, Project Money Trail’s focus will shift to prioritize journalists and educators from other countries in the region.
Project Money Trail’s approach will build on that of a successful Croatian program with similar, although more limited objectives. Project Money Trail will reach a different (Slovenian and regional) audience than the Croatian program, and will also be more ambitious in its goals, including in particular the creation of a universally accessible teaching and learning tool, the website described above.