2. BIGGER MEDIA COMPANIES?
A CONGLOMERATE IS A COMBINATION OF TWO OR MORE CORPORATIONS
ENGAGED IN ENTIRELY DIFFERENT BUSINESSES THAT FALL UNDER ONE
CORPORATE GROUP, USUALLY INVOLVING A PARENT COMPANY AND MANY
SUBSIDIARIES. OFTEN, A CONGLOMERATE IS A MULTI-INDUSTRY COMPANY.
CONGLOMERATES ARE OFTEN LARGE AND MULTINATIONAL. AN EXAMPLE OF A
CONGLOMERATE IN THE MEDIA INDUSTRY IS TIME WARNER.
3. SMALLER MEDIA COMPANIES
SMALLER MEDIA COMPANIES ARE CALLED INDEPENDENT MEDIA COMPANIES.
THESE HAVE LESS POWER COMPARING TO THESE CONGLOMERATES LIKE DISNEY
AND TIME WARNER, LESS BUDGETS TO PROMOTE AND MAKE THE MEDIA
PRODUCT. USUALLY WITH INDEPENDENT MEDIA ORGANISATIONS, HAVE A NICHE
TARGET AUDIENCE. THIS MEANS THAT THEY HAVE A SMALLER, MORE REFINED
TARGET AUDIENCE. IN SOME CASES THIS IS GOOD AS IT HAS A DEFINITE
AUDIENCE THAT WILL BE ATTRACTED TO THE FILM; HOWEVER IN SOME CASES IT
AMYNOY AS MANY VIEWS OR MAKE AS MUCH MONEY AS ENVISAGED
BEFOREHAND.
4. WHAT MEDIA INSTITUTION MAY DISTRIBUTE
OUR MEDIA PRODUCT
PERSONALLY I THINK THAT INDEPENDENT MEDIA ORGANISATIONS WOULD
DISTRIBUTE OUR MEDIA PRODUCT. AS I THINK OUR PLOT IS FOR MORE OF A NICHE
AUDIENCE; WITH THE FACT THAT IT IS QUITE A DARK AND HORROR THRILLER. I
WAS ABLE TO FIND THIS FIRST HAND AS IT ISNT PARTICULARLY A STORYLINE OR
FILM I WOULD BE INTERESTED IN FOR THESE REASONS. THEREFORE I THINK THAT
OUR FILM WOULD BENEFIT MORE FROM AN INDEPENDENT MEDIA COMPANY
DISTRIBUTING A SOUL’S REDEMPTION. I ALSO THINK THAT OUR FILM WOULD
BENEFIT FROM A UK BASED ORGANISATION. I THINK THIS AS OUR LOCATION
WOULD BE BETTER IN A UK PLACE AND ALSO I FEEL THAT BRITISH INDEPENDENT
FILM COMPANIES WOULD BE ABLE TO DO MORE WITH OUR FILM. ALTHOUGH I DO
THINK OVERALL AN AMERICAN AUDIENCE WOULD APPRECIATE OUR FILM AND
WOULD GET A BETTER RECEPTION OVER THERE.
5. DISADVANTAGES OF A BRITISH INDEPENDENT
MEDIA COMPANY DISTRIBUTING OUR FILM.
ONE DISADVANTAGE OF A UK INDEPENDENT MEDIA ORGANISATION TO
DISTRIBUTE OUR FILM IS THAT IT WOULD NOT GET PROMOTED AS MUCH AS IF IT
WAS WITH A CONGLOMERATE. I DO NOT THINK THAT THE PRODUCTION WOULD
GO OUT TO A MASS AUDIENCE SUCH AS HARRY POTTER AND THE DEATHLY
HALLOWS PART 2 DID WITH WARNER BROTHERS. SO I DO NOT THINK THAT OUR
FILM WOULD GET THE AMOUNT OF PUBLICITY PRE RELEASE THAT IT WOULD NEED
TO BE AS BIG AS FILMS SUCH AS THE HARRY POTTER TRILOGY. ALSO I FEEL THAT
WE MAY GET AS BIG A BUDGET FOR OUR PRODUCTION WITH IT BEING AN SMALLER
MEDIA ORGANISATION. AS WITH CONGLOMERATES THEY HAVE ENOUGH MONEY
TO TAKE RISKS AND THROW MONEY AT FILMS TO TRY AND MAKE THEM IN TO
HUGE SUCCESS’. WHERE AS I DO NOT THINK WE WOULD GET THAT OPPORTUNITY
WITH A SMALL INDEPENDENT MEDIA COMPANY.
6. ADVANTAGES OF A BRITISH INDEPENDENT
MEDIA COMPANY DISTRIBUTING OUR FILM.
I THINK AN ADVANTAGE OF HAVING AN INDEPENDENT MEDIA COMPANY FROM
THE UK TO DISTRIBUTE OUR FILM IS THAT WE WILL HAVE MORE OF A REFINED
TARGET AUDIENCE THAT WILL WATCH OUR PRODUCTION. AS THE SMALLER FILM
COMPANIES MAKE SIMILAR STYLE FILMS WHERE ARE CONGLOMERATES MAKE A
RANGE OF GENRES. ALSO I THINK THAT ANOTHER BENEFIT FROM HAVING A
INDEPENDENT BRITISH FILM COMPANY DISTRIBUTE A SOUL’S REDEMPTION IS THAT
IT WOULD BE THE ORGANISATIONS MAIN PROJECT AS THEY MOST INDEPENDENT
COMPANIES ARE ONLY BIG ENOUGH TO MAKE ONE PRODUCTION AT A TIME.
WHERE AS CONGLOMERATES ARE MORE LIKELY TO WORK ON A NUMBER OF
DIFFERENT THINGS AT ONCE. SO I FEEL THAT OUR PRODUCT WOULD BE MORE
PRIORITISED BY A SMALL INDEPENDENT MEDIA ORGANISATION.