1. What kind of media
institutions might distribute
your media product and why?
Ben Symons

2. Universal studios
One of the main distributers of Film Noir is Universal Studios.
This would be a good choice to distribute our film as it is the
fourth most successful film studio in the world, enjoying market
revenue of just over $6.5 million. Its films are known for taking
creative risks - Black Cat (1934), for instance, was one of the first
movies with an almost continuous music score – which means it
has a reputation for thinking outside of the box. This will appeal to
the majority of people who watch film noir as they enjoy the thrill
and obscurantism associated with the genre.

3. Lionsgate films
However, Film Noirs have a comparatively low budget compared
to other film genres. Touch of Evil (1958), perhaps the definitive
Film Noir, had a budget of just $829,000, around $6.8 million in
todays money. As it is the primarily the narrative that sells the film
the actors do not have to be very well known, resulting in less
market shares overall. This means it is more suitable for a
platform release, expanding to more theatres only as word of
mouth spreads and the marketing campaign gains momentum. A
suitable entertainment company would be Lions gate as it is the
most successful mini major film and television Distribution
Company. It is well known for its "dark" films such as American
Psycho, which are often a critical and financial success. This
means the type of people who watch film Noirs would be more
likely to trust it, allowing it to gain a bigger fan base.

4. Warner home video
A conglomerate corporation, such as Warner Home Video, would
be unlikely to distribute our film as well established companies
are only going to invest in the most potentially profitable ideas. A
film with an unknown cast and crew is unlikely to generate the
level of interest to accumulate the market share that these
companies are accustomed to. Companies such as
Entertainment Film distributers would be more liable to produce
our film as it primarily distributes films made by independent
production companies. However, because many of it’s films have
been a major success, the most notable of which being the Lord
of the Rings trilogy, it has gained notoriety for appealing to a large
and diverse audience which means it is more likely to arouse
curiosity upon it’s release.