2. LARGE INSTITUTION(S) :
LIONSGATE
Lionsgate were the parent company to
“Summit entertainment” (the company that
distributed Perks Of Being a Wallflower.
Lionsgate are a large conglomerate
founded in 1997. This makes Summit a
subsidiary if Lionsgate who are funded by
the success of Lionsgate and other
subsidiary's owned as part of the Lionsgate
franchise.
3. SMALL INSTITUTION(S):
STUDIO CANAL
(FORMERLY OPTIMUM)
Optimum were a small independent film distributor
from the UK, this was until late 2011 when Canal (a
French media company) bought shares, in which now
own 100% of. When they were optimum they relied on
lottery funding and their other films for a budget,
therefore budgets were smaller. This was what led to a
budget of £1.7 million In order to produce Submarine.
Also, this budget was boosted by funding from the
Weinstein company in America (in order to release the
film abroad.) This is just one example of how
globalization can help smaller film companies.
4. PERKS OF BEING A
WALLFLOWER
This social realistic film was made with a budget of
$13million, this paid for everything from actors to the
distribution. The film went on and made $33.4million at box
office, the film was based on an already popular novel
therefore was always going to do well. This is something that
little companies do not have the budget to do (buying the
rights to big novels). As the film was mostly anticipated
throughout America the release was delay until the 21 of
September, whereas it was released on the 8th across the
world. This meant they had more time to released teasers
and create a larger anticipation around the film; another thing
only large conglomerates can do that smaller institutions
cannot.
5. SUBMARINE
This film was released on 12th September in 2010 with a
budget of £1.2million. Which then went on and earned
£3.8million at box office, this being a large success. This box
office return meant that the production company (Warp) and
the distribution company (optimum) could go on and make
films with a large budget, For smaller companies this the
only real way (besides things like lottery funding) they can
fund the making of their films and distribution.
