This is my distribution slide, for Task 3 of OCR Media Evaluation Coursework.

1. WHAT IS DISTRIBUTION
DISTRIBUTION IS SELLING YOUR MEDIA PRODUCT TO COMPANIES, ALLOWING THE FILM TO BE
PLAYED AT CINEMAS OR BEING DIRECTLY DISTRIBUTED VIA DVD. DISTRIBUTION IS AN
IMPORTANT PART OF A MOVIE’S PROCESS BECAUSE IT ALLOWS THE FINAL PRODUCT, THE FILM, TO
REACH ITS INTENDED AUDIENCES GLOBALLY OR LOCALLY. DISTRIBUTION IS NOT USUALLY CARRIED
OUT BY THE PRODUCTION TEAM (UNLESS THE MOVIE HAS A LOW BUDGET), BUT A PROFESSIONAL
DISTRIBUTION COMPANY SUCH AS 20TH CENTURY FOX OR LIONSGATE. A FILM DISTRIBUTION
COMPANY WOULD CREATE A MARKETING STRATEGY FOR THE FILM; SUCH AS USING CERTAIN
ADVERTISING TECHNIQUES TO REACH THE TARGET AUDIENCE OF THE FILM, HOW TO SEND COPIES
TO THE CINEMA OR WHEN TO RELEASE THE FILM TO MAXIMIZE PROFITS MADE BY THE FILM.

2. WHY WOULD ANY DISTRIBUTION COMPANIES
WANT TO DISTRIBUTE OUR FILM?
I THINK THAT DISTRIBUTION COMPANIES WILL BE INTERESTED IN OUR FILM AS IT
HAS BEEN MADE TO APPEAL TO AN AUDIENCE OF LATE-TEENS TO YOUNG ADULTS,
OF WHOM RESEARCH SHOWS THIS AGE GROUP FREQUENTS CINEMA’S THE MOST.
FOR EXAMPLE, DISTRIBUTION COMPANIES SUCH AS SUMMIT ENTERTAINMENT
RELEASED THE FILM SERIES ‘TWILIGHT’ WHICH WAS VERY SUCCESSFUL FOR THE
COMPANY AS IT APPEALED TO THE SAME AGE OF TARGET AUDIENCE AS OUR FILM
‘THE ULTIMATUM’.

3. WHO ARE OUR TARGET AUDIENCE, AND HOW ARE
WE TARGETING OUR FILM TOWARDS THEM
I THINK THAT DISTRIBUTION COMPANIES WILL BE INTERESTED IN OUR FILM AS IT
HAS BEEN MADE TO APPEAL TO AN AUDIENCE OF LATE-TEENS TO YOUNG ADULTS, OF
WHOM RESEARCH SHOWS THIS AGE GROUP FREQUENTS CINEMA’S THE MOST. FOR
EXAMPLE, DISTRIBUTION COMPANIES SUCH AS SUMMIT ENTERTAINMENT
RELEASED THE FILM SERIES ‘TWILIGHT’ WHICH WAS VERY SUCCESSFUL FOR THE
COMPANY AS IT APPEALED TO THE SAME AGE OF TARGET AUDIENCE AS OUR FILM
‘THE ULTIMATUM’.