How Yelp creates amazing community events

1. Make Me Yelp!
Building an Offline Community

2. Abby Schwarz
Community Director
YelpSF
TheRealYelpSF
abbys.yelp.com
Find Me, Friend Me, Follow Me

3. An Introduction to Yelp

4. Yelp Events… Bringing the Community Offline

5. Who Are the Yelp Elites?

6. Community Manager’s Songbook
"All I have to say about these songs is that I love them,
and want to sing along to them, and force other people
to listen to them, and get cross when these other
people don't like them as much as I do"
— Nick Hornby

7. Make Your Own Kind of Music - Cass Elliot
Nobody can tell ya
There’s only one song worth singing
They may and try and sell ya
‘Cause it hangs them up
To see someone like you
But you’ve gotta make your own kind of music
Sing your own special song
Make your own kind of music
Even if nobody else sings along

8. You’re Never Fully Dressed Without a Smile -
“Annie”
Who cares what they’re wearing
On Main street or Saville Row?
It’s what you wear from ear to ear
And not from head to toe
That matters
So senator, so janitor
So long for a while
Remember
You’re never fully dressed
Without a smile

9. The Gambler - Kenny Rogers
You’ve got to know when to hold ‘em
Know when to fold ‘em
Know when to walk away
Know when to run
You never count your money
When you’re sitting at the table
There’ll be time for counting
When the dealin’s done

10. Umbrella - Rhianna
When the sun shines, we’ll shine together
Told you I’ll be here forever
Said I’ll always be a friend
Took an oath
Ima stick out ‘till the end
Now that it’s raining more than ever
Know that we’ll still have each other
You can stand under my umbrella

11. We Are the People - Empire of the Sun
We are the people that rule the world
A force running in every boy and girl
All rejoicing in the world
Take me now, we can try

12. Love is All Around - Mary Tyler Moore Theme Song
Love is all around
No need to waste it
You can have a town
Why don’t you take it?
You’re gonna make it after all

13. Important Links & Resources:
Yelp.com/events
Yelp.com/elite
“Songbook”
- Nick Hornby
“How to Motivate People: 4 Steps
Backed by Science” - Time
Magazine, April 2014
“Quiet: The Power of
Introverts in a World that Can’t
Stop Talking” -
Susan Cain

14. Questions?