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Digital media for marketing meeting 2011

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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Time it took for media to become mass media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital class divide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter growth – 2006-2010
TV according to Digital Natives ,[object Object],[object Object],[object Object]
Trends
Viewer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mixing the physical and the digital world ,[object Object]
Augmented Reality - iButterfly ,[object Object]
Augmented Reality - adidas ,[object Object]
Key aspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Banners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail newsletter ,[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media – Starbucks on Facebook
Social media - 3 on Facebook
Social media - Twitter ,[object Object],[object Object],80s    Assuh    att    avsnitt    avsnittet    BLANK    bli    boda    BretEastonEllis    café    Chuckhar    copia    copiado    det    durbaniser    episode    ett    fel    förhoppningsvis    glamourama    glomde    going    Haha    har    inatt    inför    inte it-bag    jag    Kate    kollar    leído    målgrupper    maskingevär    massor    måste    med    michaelaforni    mig    min    mitt    mood    När    ner    nya    nytt    och    ondineta    Park    party    Punk    Review    riktiga    riktigt    såg    sängen    skäms    skriva    Slösurfar    snacket    snart    som    spontant    Sweden    Syns    tror    TV3    underverk    VADzolquintero    vestido    vet    vill    yeah    Zethraeus    zolquintero   
Social Media - The Influencers ,[object Object],[object Object],[object Object],[object Object]
Social Media - The Influencers: Bloggers ,[object Object],[object Object],[object Object]
QR codes qr video
Quick Response in Retail
Widgets ,[object Object],[object Object]
To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Insights continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Digital media for marketing meeting 2011

Editor's Notes

  1. While the adoption of QR codes in some markets has been slow to take off, the technology is gaining some traction in the smartphone market. Many Android, Nokia, and Blackberry phones come with QR code readers pre-installed. QR reader software is available for most mobile platforms.