You can launch the best-looking website ever, but if it’s not easy to use, it’s not going to be successful. Learn to think like a user and uncover usability problems that might not be apparent at first glance. Find out some basic improvements you can implement to make your site more usable and accessible. User experience isn’t just for designers to think about: everyone who works on a website has the opportunity to make the user experience better. Even little changes can make a big difference. Presented at WordCamp Calgary, OpenWest, Web Unleashed, ThunderPlains, and ConFoo Vancouver in 2017. Presented at ConFoo Montreal in 2018.