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Ignition five 08.11.10


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This weeks ignition 5 from Laragh and Vanessa

Published in: Education
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Ignition five 08.11.10

  1. 1. 5 8th November 2010
  2. 2. 1. T Mobile ‘Welcome Back’ Another great campaign from T Mobile, where they organise and event and film it for collateral and advertising going forward. Great heart string pulling video. The T- Mobile welcome back song and dance routine given to passengers arriving at Heathrow Terminal 5 is already showing signs of topping its predecessor’s performance of 2009. Last year’s video quickly gained popularity, and currently stands at number 23 in the top 100 global viral ads of ALL TIME. This year’s performance was as astounding as it must have been welcoming for passengers who arrived at Terminal 5 of Heathrow Airport on 27th October.
  3. 3. 1. T Mobile Welcome Back
  4. 4. 2. Jobsintown Jobs in town is a recruitment company in germany. They wanted to show people that life is too short for the wrong job! They placed ads on coffee vending machines, money dispensers, photo booths and over a commuter tunnel
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  7. 7. C During the biggest public festival in Switzerland, the Zurifest, McDonald’s is confronted with heavy competition even concerning core products like fries. A lot of independent stalls offer fast food. Fortunately the festival is the only time during the year when official street markings, like pedestrian crossings, are take out of function, so great opportunity for Mc Ds. 3. Mac Fries pedestrian crossing
  8. 8. 3. Mc Donalds ped crossing
  9. 9. 4. Guide Dogs TV Ad – New Zealand Guide Dogs NSW and ACT have launched a new campaign that aims to challenge viewers to see the charity from a new perspective. The campaign includes a series of interviews with real candidates applying for a role that requires the same job dedication that is expected of a successful Guide Dog; working 24/7, never taking holidays, training for 10 years and foregoing financial payment. Candidates were unsuspecting of the cause and their reactions to all interview questions are completely genuine.
  10. 10. 4. Guide Dogs TV Ad – New Zealand
  11. 11. 5. Lavazza italien experience Who doesn’t love Italy right? Well that’s what Lavazza Coffee thinks and they’ve setup a campaign called The Italian Experience that lets anyone from around the world talk directly with locals about food, shopping, love, lifestyle and just about anything else you could think of. What ever it is, after you’ve exchanged video responses (your request and their answer) they’ll select 4 people every month to fly to Italy for intensive lifestyle training with the person who responded to your video before returning back to your home country with your Italian teachers to put it into practice together.
  12. 12. 5. Lavazza italian experience
  13. 13. 5. Lavazza italian experience