1. T Mobile ‘Welcome Back’
Another great campaign from T Mobile, where they
organise and event and film it for collateral and advertising
going forward. Great heart string pulling video. The T-
Mobile welcome back song and dance routine given to
passengers arriving at Heathrow Terminal 5 is already
showing signs of topping its predecessor’s performance of
2009. Last year’s video quickly gained popularity, and
currently stands at number 23 in the top 100 global viral
ads of ALL TIME. This year’s performance was as
astounding as it must have been welcoming for
passengers who arrived at Terminal 5 of Heathrow Airport
on 27th October.
Jobs in town is a recruitment company in germany.
They wanted to show people that life is too short for
the wrong job!
They placed ads on coffee vending machines, money
dispensers, photo booths and over a commuter
During the biggest public festival in Switzerland, the
Zurifest, McDonald’s is confronted with heavy
competition even concerning core products like fries. A
lot of independent stalls offer fast food. Fortunately the
festival is the only time during the year when official
street markings, like pedestrian crossings, are take out
of function, so great opportunity for Mc Ds.
3. Mac Fries pedestrian crossing
4. Guide Dogs TV Ad – New Zealand
Guide Dogs NSW and ACT have launched a new campaign that
aims to challenge viewers to see the charity from a new
The campaign includes a series of interviews with real candidates
applying for a role that requires the same job dedication that is
expected of a successful Guide Dog; working 24/7, never taking
holidays, training for 10 years and foregoing financial payment.
Candidates were unsuspecting of the cause and their reactions to
all interview questions are completely genuine.
5. Lavazza italien experience
Who doesn’t love Italy right? Well that’s what Lavazza Coffee thinks and
they’ve setup a campaign called The Italian Experience that lets anyone
from around the world talk directly with locals about food, shopping,
love, lifestyle and just about anything else you could think of.
What ever it is, after you’ve exchanged video responses (your request and
their answer) they’ll select 4 people every month to fly to Italy for
intensive lifestyle training with the person who responded to your video
before returning back to your home country with your Italian teachers to
put it into practice together.