1. By failing to prepare, you are preparing to fail.
-Benjamin Franklin

2. • 17 Years of Worldwide Warner Bros. &
Entrepreneurship Experience in Branding,
Licensing, Marketing, and Sales
• Publishing
• Entertainment
• Music
• Merchandise
• Education
Expertise

3. • Global sales and management
experience
• Skillful international negotiation ability
• Successful execution of business
development strategies
Skills Overview

4. • Maximize value of licensing agreements
• Evaluate and research market conditions
• Travel to regions to work closely with
licensing agents, corporations, licensees
• Interface with multi-levels of management
Skills Overview

5. • Built Warner Bros. licensing business and
strategies for films such as Harry Potter, The
Matrix, and animated properties such as
Looney Tunes, Cartoon Network etc.
• Implemented ESL programs such as “Tweety‟s
English Schools” in Asia
• Launched the first licensed Warner Bros. book
programs in China
Experience

6. • Create programs, promotions and incentives
in primary and secondary markets
• Work to expand traditional and non-
traditional business
• Enhance current offerings with
complementary products and services
Experience

7. • With over seventeen years of executive worldwide
licensing, sales, and administrative experience, Cindy Faith
can help turn your creation into an evergreen intellectual
property.
• 12+ years were spent at Warner Bros. working as Bugs
Bunny's agent - getting him and other WB intellectual
properties such as Harry Potter licensed and published
around the world
• Since 2002, Cindy's been a licensing consultant, helping
individuals and companies bring their properties and brand
extensions to the worldwide community.
Experience

8. • Your Brand is the image that speaks
when you‟re not around
• Your Brand is the visual, non-verbal
representation of who you are and
what your company does
We Help You Think Your Brand Through

9. • Evaluating your brand
• Helping you clarify your brand identity
• Getting it „right‟ from the start
• Determining your target market
• Exploring primary and ancillary product applications
• Creating a cohesive strategy that can be extended into
publishing, entertainment, licensed merchandise, services
• Helping you develop an evergreen property
• Developing sales, marketing, and business strategies
• Building brand identity
• Helping to affiliate you with other businesses and websites
• Shopping Licensing Show
• Getting you 'pitch-ready'
We Help You Think Your Brand Through By:

10. Computer Skills:
• PC & Mac
• Graphic Design
• Photoshop
• WordPress Web Design
• Access-Database Mgmt
• Excel
• PowerPoint
• Word
• HTML code
• Web design
• Internet – Social Media
Branding Services
• Develop brand & logo applications
for all collateral materials
• Implement incentive programs
between you and your clients
• Establish operational focus for
follow-up and follow-thru
• Coordinate all aspects of your
business for consistency
• Develop sales & marketing plans
Create A Cohesive Strategy

11. If you want a someone to help you
manage and expand your business
with integrity, smarts, leadership
and enthusiasm...
PlanABrand Can Help

12. You‟ve arrived at
your destination.
Cindy Faith
http://www.planabrand.com
805-455-4577
Look No Further