- SWOT Analysis - What they need, shown by project taken from Canvas idea but with oriental display that suits our market and its need - With Additional Feature from my imagination that will help them to reach their goal with the respect to their Values & Purpose - Finally, Sales Training made from my Colleagues and my Experience, what makes this training special that it depends on real situation we passes through.

1. TA Group
1. SWOT Analysis
2. What actually we need
3. Company Profile
4. Additional Feature
5. How to find clients
6. Getting a meeting (Cold Calls - Passing gate keeper)
7. How to Sell
8. Follow up/communication:
9. Summary

2. SWOT TA Group
Strength:
 Below the line products
 Well interface and design
 Excellent production with modern look which tends
to make the production moves the curiosity to know
the product
 Moving in all business tools
Weakness:
 Moving in all tools Without certain direction (we made
booth for woouf as it looks like an empty booth need
more entertainment and facility) with only 3,487 like
on Fb
 From my point of view concentrating on one type of
market (niche)
Opportunity:
 Increase in the sales from the production and the
design
 Can help us to be fully integrated marketing
communications for all company through inbound
and outbound marketing
 We need to concentrate on both niche market and
also mainstream market especially middle level class
with different company and same product idea and
different quality not much different but in order to
increase our philosophy
Threads:
 It looks messy (using or having all tools) without more
productivity, losing credibility
 Sometimes it seems to be costly depends on culture we
need to show to the people how it worth to put your
money and how this product makes you special

3. What actually we need:
• Show the market our service in our own physical assets (brand).
• Providing this service with all marketing tools.
• Our Brands :
o Walnut Furniture
o Sphere Smart Solutions
o Hawaii Ice Cream home delivery
o Woouf Egypt
o Incana Natura Egypt
o Moliabaleg

4. Company Profile For Canva
• People struggled to learn the basics of graphic design.
• It’s an online graphic design platform that aims to empower ordinary people
to create their own designs, What is Canva ?
• Canva launched its Beta product: a simple drag-and-drop design tool with a library of
more than 1 million photographs, graphics and fonts to choose from. The tools are for
use by non-designers as well as professionals, and for both web and print media
design and graphics. The website rapidly became popular, with more than
750,000 users in its first year.

5. “
”
Maximizing our clients’ happiness (1)
Mission
Is to make design simple for everyone. Driven by a team of talented thinkers, an
amazing culture and remarkable growth trajectory – we’re out to change the world, one
design at a time

6. Purpose and Usage of Canva
• it’s about creating and design your own brochure or flyer from standard or
customize design,
• Usage:
oBusiness to Business
oBusiness to Client

7. Additional Feature: Our Brand
“Online Social Catalog”
• Online asset to view our products used at seasonal period with the appropriate strategic
market tool
• from this brand development using our consultancy team we will tends to use our support and
our experience to reach
Our Vision: To be the first website having all family needs in one place with
international quality and brands
• it’s not ecommerce website
• Its Social Catalog from the Platform and interface
• Physical located office to the website which will have our client brand product with our unique
brand design
• Having our own Brand for serving our existing brand and for new clients to use all market

8. Sales Sector
• First knowing our target customer
• From your existing customers
• From any place (association community
activity/clubs/organizations/workshops/classes or
courses) from any market channel ATl, BTL, TTL
• Go onto social media and websites go to networking
event and charities
• Network with other businesses and business people in
your community
• Finally, Word of mouth will show you how was your effort
HOWTO FIND CLIENTS:
• Its always about Volume
• Doesn’t matter how to get client, It matters how you can deal with the client
behavior and attitude how to fulfill their need how to make them repurchase
through your channel again and again how to make your own brand from the way
you are talk without any cost.

9. Getting a meeting (Cold Calls - Passing gate
keeper)
• Cold Calls:
Excitement your body language accurately in your
voice, useful and satisfaction his need
Shortage in diplomatic way
Convince win-win situation “Control a way of his thinking
in way he didn't notice”
Worst case you have to show him how it worth to meet
even by trying with other person or even by trying to
reach to CEO through call or email or even direct
meeting
• Passing gate keeper:
The appearance and how serious you are.
Being kind sometimes it works with little seriousness to
show him how important you are and how important your
rule in this place are.
If all this method doesn't work you telling him that you
have business with.
P.s: Don't under any condition give the keeper your
business card to deliver as this will never happen :)

10. How to Sell:
Data Analyzing
• Information about:
o Client
o Competitors
• Actions:
o Right decision maker
o Introduction
o Short info
o Control the call
o Appointment
• Beside:
o Appearance
o Polite
o Professional
Negotiation
• Psychological steps: Parents (P), Child (C), Adult
(A). As the following dialogues:
A to A:
I am good , you are good
A to C or P to C :
I am good, you are not
C to C or P to C:
I am not good, you are not
good
C to P:
I am not good, you are good
• Don’t try use: P vs P or C vs C
• Its always recommended to be: P or A
Even if the other side are not talkative or interact
with you try to use W H questions

11. FOLLOW UP/COMMUNICATION:
• First stage: After asking client for a request
• Second stage:
o Need more info
o Hesitation
o Need to feel secure
o Thinking together
• Third stage: End decision
o MUST arrange final appointment(date/time)
o if YES you will need another follow up to arrange how it
could be in the next stage, if NO you will thank him for
this time and hoping that you will talk again later
• Fourth stage: whether it’s no or yes you never lose
communication.
The final stage which is the most
important part from the marketing and
sales perspective as we are selling or
marketing for communication
so the following up has to pass
through stages:

12. My Purpose from this strategy:
From this strategy we are regenerate the BTL product by using modern technology ways as
the flyer and brochures are not getting old as the world change by using the following as
summary:
Creating and design your own brochure or
flyer from standard or customize design,
this will help us through creating our own
brand design in house from our
professional designer and having our
services tools for customer to get their
high quality resolution flyer and brochure
and also with our expert production for
both b2b and b2c to use the design that
will be for free and paid designs depends
on what the client want or need
Implement the idea of the online catalog
which will help us to know the people
feedback and engagement through the
modern social technology and from the
other side we will use this site as catalog
for our own special brand
At the end, we create our own brand that
will help us to implement our philosophy
that:
“Whatever you purchase from this place makes you special”

13. Thanks and Regards