My analysis of established brands.

1. BRAND GUIDELINES
My research into successful brands

2. BRAND IDENTITY
 This is how a brand has presented itself to become
memorable in the public eye.
 The most successful brands have a distinguishable look
that is recognised worldwide.
 This can be done through consistency of factors such as
clothing, colour scheme associated, created vibe, fashion
and general presentation.
 This consistency allows a sense of familiarity to
audiences, this can then aid in popularity. For example if
a colour becomes associated with an artist, if an album is
seen with that colour on a potential viewer will see and
become interested in what that album is.
 I am to create a recognisable brand identity in my music
video.

3. LOGO
 Logos can work as visual representation and
allow audiences to immediately associate
and recognise a brand simply through an
image or word.
 This associability aids a brand and I aim to
replicate this.
 Examples:

4. MY BRAND
 Here is some of the thought potential ideas I tried for
my brand identity.

5. COLOUR
 As previously mentioned colour can also
represent or be associated with a brand.
 For example: Samsung being blue and
white. McDonalds being red and yellow.
Both are recognisable

6. COLOUR
 Due to this success I aim subtle colours to be
used in my work that can be associated with
it whilst maintaining the tone of the music.