āļāļēāļĢāļāļĨāļēāļāđāļĄāļāđāļāļĩāđāļĢāļđāđāđāļāđāļĨāļ°āđāļāđāļēāļāļķāļāļāļēāļĢāļāļĨāļēāļāļāļīāļāļīāļāļąāļĨ (MICE Digital Marketing)Dr.Kridsanapong Lertbumroongchai
āļāļēāļĢāļāļĨāļēāļāđāļĄāļāđāļāļĩāđāļĢāļđāđāđāļāđāļĨāļ°āđāļāđāļēāļāļķāļāļāļēāļĢāļāļĨāļēāļāļāļīāļāļīāļāļąāļĨ (MICE Digital Marketing)Dr.Kridsanapong Lertbumroongchai
āđāļāļāđāļāđāļĨāļĒāļĩāđāļŠāļĄāļ·āļāļāļāļĢāļīāļāđāļĨāļ°āļāļąāļāļĢāļ§āļēāļĨāļāļĪāļĄāļīāļāļŠāļģāļŦāļĢāļąāļāļāļēāļāđāļĄāļāđ (Virtual Reality and Metavers...
āļŠāļĢāļļāļāļĒāļļāļāļāļĻāļēāļŠāļāļĢāđāļāļēāļĢāļŠāđāļāđāļŠāļĢāļīāļĄāļāļēāļĢāļĨāļāļāļļāļāđāļāļĢāļ°āļĒāļ° 7 āļāļĩ (āļ.āļĻ. 2558-2564) Thailand Board of Investment North America
15. BENEFITS OF EXHIBITIONS: Economic Impacts
Direct
Fair Revenue
Fair-related
Revenue
Government
Revenue
Resulted
Transactions
Multiplier
Effects
Revenues earned by
organizers, venues,
contractors and
freight forwarders
Revenues earned through
hotels, restaurants,
transport services, shopping,
entertainment, and other
related services
Tax revenue collected as
a result of employment
with and related to the
industry
Tax revenues collected from direct
exhibition revenues and exhibition
revenues and exhibition-related revenues
(hotels, etc.) both in the forms of VAT,
import duties and corporate tax.
Incomes of those
employed within and
related to the industry
Multiplier effect â as
resulted from economic
activities generated
from the left hand side
of the diagram
19. Number of Visitors 79,836 Persons
Average expense/person/day 12,661.66 Baht /Day
Average expense/person 63,181.68 Baht
Estimated Revenue 5,044,172,875.92 Baht
International Exhibitions (āļŠāđāļ§āļāļāļđāđāđāļ āđāļēāļāļĄāļāļēāļ Visitor)
20. Number of Exhibitors & Visitors 88,115 Persons
Estimated Revenue 6,118,317,067.16 Baht
International Exhibitions (Exhibitor & Visitor)
30. Outlook of Exhibition venues in Asia
In terms of space available, Thailand ranked #6
31. 32
ASEAN āļĻāļđāļāļĒāđāļāļĨāļēāļāđāļĻāļĢāļĐāļāļāļīāļāđāļāļāļāļēāļāļ?
Indicators AEC Comparison
Market size (2010) 600 million > EUâs (500 mil. Approx.)
(Combined) GDP US$ 1.5 trillion = ROK, >Indiaâs, >Russiaâs
Real GDP Growth (2011) 5.2% > EUâs (1.7%)
Foreign Trade Value US$ 1.6 trillion = 6 times of Thailandâs
FDI Value US$ 50 billion = 60% of PRCâs
International tourists
arrival
65 million = 2nd place in the world
ranking (ahead by France)
Source: SCB Economic Intelligence Center, 2011
32. The role of ASEAN policy initiatives
Importance of ASEAN Economic Community (AEC) Blueprint to organisationâs
decision to expand investment in ASEAN
ïķ By firm size
âĒ 53.8% Small Enterprises â âquite important/very importantâ
vs less than one-third medium and large enterprises
(% of respondents)
Source: Wong and Ng, 2009
Highlights of Findings from 2009 Survey
on ASEAN Competitiveness
âĒ Survey of Singapore-
based companies
supported by Singapore
Business Federation
(SBF).
âĒ 75 respondents
33
33. Overview of ASEAN Economic Community
AEC
Single Market and
Production base
To create a stable,
prosperous and highly
competitive ASEAN economic
region
Freer flow of capital
Free flow of goods
services, investment,
and skilled labor
characteristics
objective
34. Single Market and Production Base
AEC
goods
service
investm
ent
capital
skilled
labor
Characteristics of AEC
36. Business Opportunities in Thailand
Automotive
& Parts
Electrical &
Electronics
Tourism
Agro-based
Products
Healthcare
Rubber
Products
āļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄāđāļāļ§āļŦāļāđāļēāļāļāļāđāļāļĒ
37
37. âĒ Thailand is ranked No. 1 in ASEAN
Exhibition Industry
âĒ Global recognition as a leading
destination for international conventions
& as one of the top three convention
destinations in Asia
âĒ A choice of world class venues and
facilities which combine quality,
diversity and value
âĒ Strategic location in the heart of Asia
âĒ Exotic Cultural Attractiveness such
as good hospitality, serviced-mind people
and warm & friendly country
âĒ Exceptional value for money for
convention organizers and delegates; all
participants benefit from outstanding
value and the highest quality service.
Business opportunities in Thailand
Exhibition as the most effective tool
to penetrate ASEAN market
38. Summary
Potential Hub in many business sectors
Business Opportunities
Investment
Opportunities
Regional Platform &
Building blocs
Connecting Asia
& the World
ASEAN economy is integrating to achieve
the goal of AEC in 2015.
39