Fitbit

Fitbit
Strategy and Positioning: Fitbit, Inc. Fitbit, Inc. is a private start–up company specializing in
consumer electronics related to the health and fitness industry. The company is headquartered in San
Francisco, California and was founded in 2007. The Co–founders and managers are James Park and
Eric Friedman. Fitbit, Inc. manufactures and markets products which track people's fitness activities,
routines, nutrition and sleep. The founders believe that Fitbit products will help transform people's
lives with these wearable devices that can help people monitor and be inspired to increase their daily
routines. According to Fitbit.com, "Eric and James embarked on a journey to create a wearable
product that would change the way we move and ... Show more content on Helpwriting.net ...
These products are being utilized by people looking to monitor or learn to monitor their fitness and
health goals. These wearable fitness tracking devices are compatible with most smart phones, pcs
and Apple. These products are light, comfortable, with soft plastic straps on the bracelets and adjust
to any wrist size. They are water resistant with similar features and come in a variety of colours; the
data that is recorded can be retrieved or viewed at any time. The user can see a snapshot of their
daily progress with the graphs, tools and charts provided. The Fitbit trackers are also compatible
with several popular fitness apps such as Lose it, Run keeper, Map My Fitness, My Fitness Pal and
others. Fitbit has a community of users with social and mobile tools, like Fitbit Challenges and food
logging, to help everyone reach their health and fitness goals faster. (BloombergBusiness.com) They
have two clip–ons that clip to your cloths discreetly. First, is the Zip, it comes in five different
colours. The ZIP is a wireless activity tracker that tracks user's steps, distance, and calories burned.
It is as small as a quarter so people can wear discreetly on their clothes. The Zip can be synced to
the computer and selected smartphones wirelessly to record daily activity and set fitness goals. The
battery can be switched with a watch battery after six months. Second, is the clip–on The One; The
One comes in two
... Get more on HelpWriting.net ...

Kin Selection
1. The author wants to test the benefits of kin selection. In a recent study by Martin Smith &
Armstrong, it states that dominant individuals can move to where there are abundant food
opportunities. In addition to a study done by Armstrong et al, states that the behaviour of the
subordinate is dictated by the distribution and behaviour of the dominant individual (Armstrong &
Griffiths, 2002). Also, a study done by Quinn & Busack, stated that many species such as salmon,
rainbow trout and Atlantic salmon used cues to recognize and associate with their kins because of
their own preference. These studies enhance their importance of their study of determining if kinship
can increase inclusive fitness advantages.
2. The two main purpose of this ... Show more content on Helpwriting.net ...
Two larvae were provided to feeding patch 2 and one larvae was provided to either patch 1 or 3
away from the subordinate fish to test pairs if kin fish share food greater than pairs of non–kin.
Weight is measured after 12 days.
After measurement, two pairs of fish and only the smallest subordinate fish were returned to
compare behaviour with and without the dominant kin and non–kin.
4. In figure 1, it shows the time spent in each patch and results show that time spent varied
drastically between each patch. Overall, the longest time spend was in patch 2, where there was the
greatest food supply. In addition, in patch 2, related fishes spend more time than unrelated ones,
further confirming that kinship was significant. In figure 2, the percentage of foraging was lower
than non–kin meaning that the food was greatly shared between the kin pair than the non–kin. This
figure shows that subordinated ingested more larvae when paired with kin than non–kin. In figure 3,
without the dominant, subordinate spent more time in the best feeding patch and they increased food
sharing with the dominant kin and increased foraging benefits the dominant kin fish was absent in
comparison to when the non–kin dominant was absent. In figure 4, over a period of 3 days, results
show that subordinate kin fishes that we paired with dominant kin fishes spend more time in these
patches and slowly increased their food intake compared to those non–kin pairs when dominant is
absent. Overall, subordinates gained kin advantages such as an increase in food intake and food
sharing when paired with a relative. In addition, it shows that even with the kin dominant fish
present, foraging and food intake were higher in the pair of kin fishes than those in

Analysis Of The Snap Fitness Industry
Today, people are focused on living and eating for a healthier lifestyle. One of the fastest growing
businesses in the United States is the health industry. Business owners are investing and purchasing
fitness franchises that offer low–cost membership as well as convenient hours. Snap Fitness is one
of those franchises that have over 1,400 locations worldwide. One of the reasons that Snap Fitness
would be beneficial to invest in and also to purchase is because it is a growing industry.
"Economically, the health club industry has proven to be recession–proof, as health–minded
consumers continue to look for a high–quality workout solution that provides the best value for their
buck." (Snap Fitness, 2015) Snap Fitness provides an in–house ... Show more content on
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The CVP deals with how the changes in fixed costs, variable costs, and the selling price (per unit)
for Snap Fitness affect the operating profit. CVP makes the supposition that all costs are either fixed
or variable. The CVP presumes the fixed costs, the variable costs, and the sales price per unit are
constant too. Additionally the CVP theorizes the selling of all products produced. The basic formula
used in CVP is: price per unit multiplied by the entire number of units produced and sold is equal to
variable costs per unit multiplied by the quantity of units sold and produced plus the fixed cost plus
profit. The contribution margin is the amount that sales exceed variable costs. The unit contribution
margin ratio is the amount that sales excess sales per unit minus the variable cost per unit.
With Snap Fitness, the fixed expenses are $6,000. The company must sell 300 memberships at $26
each to meet the break–even point. The calculation is 300 times $26. The total of the company's
costs is then $7,800 for a month. The costs, minus the fixed costs give the result of the variable costs
per month of $1800. With such information, a table can represent the calculations mentioned that
includes the information from Snap Fitness. Table 1 shows the CVP analysis for Snap Fitness,
including the Contribution margin, variable cost, and other relevant data necessary.
With the CVP

Natural Selection Lab Report
Evolution and Natural Selection; The benefits of Mutation
Areeba Yousuf
Introduction Charles Darwin, a naturalist around the 1800's , discovered the theory of evolution. He
discovered this observation of evolution with his voyages around the world. The specific animals
that proved Darwin 's theory were the finches he discovered in South America, and then found many
variations at many different places. He studies these finches in depth and discovered that they were
similar yet somehow different; the first indicator being their beaks. Darwin slowly understood that
the reason as to why there were different formation of beaks for the fiches was because of the
environment and the food source they found there. This is how the "Tree of ... Show more content
on Helpwriting.net ...
Eventually, this trait will be passed onto generations forward.
Evolution and the process of natural selection happen over a long period of time. In order to explore
the evolution of species adapting to the their environment, in this case, the species being beetles, the
purpose of this lab was to investigate evolution of beetles as they adapt to their different colored
environments and to see how favorable traits are passed off to offspring in relation to the survival
rate of the beetle's species.
This experiment would successfully prove Darwin's five step natural selection process:
"To summarise Darwin 's Theory of Evolution;
1. Variation: There is Variation in Every Population.
2. Competition: Organisms Compete for limited resources.
3. Offspring: Organisms produce more Offspring than can survive.
4. Genetics: Organisms pass Genetic traits on to their offspring.
5. Natural Selection: Those organisms with the Most Beneficial Traits are more likely to Survive
and Reproduce." (The Theory of Evolution; Charles Darwin,2012)
The hypothesis is that if more mutation that leads to variation in the population of beetles is an
advantage then the resulting offspring would carry on the favorable genes, causing increase in the
population's fitness and survival rate.
Materials and Methods
The experiment was conducted on March

P2: Carry Out Analysis of the Business Using Comparative...
P2: Carry out an analysis of the business using comparative measures of performance. One of the
keys to success of the World Beat Fitness Center is the ability to offer reasonably priced programs.
The club has increased the size of its fitness center and added more equipment that gives full
satisfaction to all members. They are exposing everyone to the variety of activities and services the
club offers. Analysis of the business financial statement particularly the assets and liabilities are
computed below: GROSS AND NET PROFIT MARGIN ANALYSIS Net profit margin is one of
the profitability ratios and an important tool for financial analysis. It is the final output any business
is looking out for. Net profit ratio is a ... Show more content on Helpwriting.net ...
Similarly, in case of 6, the money is realized after long 6 months. For better trade credit
management, it is obviously desirable to realize the money as soon as possible because the money
which is blocked in the debtors has a cost of interest attached to it whose driver is 'Time'. If time to
realize the money from debtors is more, the cost is also higher and vice versa. Low debtor's turnover
ratio directly insists on higher working capital requirements and therefore higher interest cost which
decreases profits of the firm. CURRENT RATIO ANALYSIS Current ratio is a critical liquidity
ratio utilized extensively by banks and other financing institutions while extending loans to the
businesses Current ratio is a figure resulted from dividing current assets by current liabilities of a
firm. Current ratio = Current Assets 2009 –––––––––––––––––––––––––– Current Liabilities = BD
60 000 –––––––––––––––––––––––––– BD 40 000 = 1.50 : 1 or 150% ============== Current
ratio = Current Assets 2010 –––––––––––––––––––––––––– Current Liabilities

Case Study Of Fitbit
Question 2 a) In the year 2017 Fitbit had two important competitors in the market of wearables.
These competitors were Xiaomi and Apple. Fitbit had the biggest market share in the wearable
industry since 2014, Xiaomi overtook them in the first quartal of 2017 with a market share of 14.7
% and Apple with a market share of 14.6 % and so had a bigger market share than Fitbit which 12.3
% market share. In the third quartal Fitbit increased its market share again and so achieved a
statistical tie with Xiaomi with both 13.7 % market share and even a bigger market share than Apple
which had a market share of 10.3 %.1 With the ''Xiaomi Mi Band 2" Xiaomi also produces a fitness
wearable which is a direct competitor to the wearables of Fitbit. Apples Smartwatch "Apple Watch"
has also Fitness ... Show more content on Helpwriting.net ...
Fitbits product line includes five different trackers and two smartwatches2 which shows that they
are not only focusing on a small number of customers because they have a product for every
customer who wants to track there all–day and fitness activities, independent on how much money
they want to spend, and which features the customer wants. Furthermore Fitbit follows a mix of the
market leader strategy of expanding total market "We will leverage our leadership position, recently
acquired talent and IP, and the valuable data we collect to improve demand "3 and protecting market
share "Fitbit is taking direct action to reduce operating costs, improve efficiencies, and strengthen
performance while maintaining necessary investment to drive future growth and maintain its global
leadership position"4 Since the market of wearables is growing Fitbit has to expand, which the CEO
announces as there aim "to capture share of the fast–growing smartwatch market."5 to keep their
global leadership

Lululemon Internal Analysis Essay
Internal
Analysis
Submitted to: Professor Ken Grant
Course: BUS 800 Date: October 22,
2014 Team Members: Samia Attlassy,
Peter Burkholder, Maria Castellanos,
Bobby Panesar & Feroze Shah
Team #9: Strategy+
Internal Analysis
Overall Current Strategy
*The following information taken directly from the case*
Grow the store base in North America, primarily United States
Open additional stores outside North America
Increase awareness of the lululemon brand and apparel line
Incorporate next–generation fabrics and technologies in the company's products to strengthen
consumer association of the lululemon brand with technically advanced apparel products and enable
lululemon to command higher prices for its apparel ... Show more content on Helpwriting.net ...
Although some years the value did decrease by a few percent, in 2012 the gross profit margin is the
highest it has ever been since the fruition of the business.
Net Profit Margin o In summary this analysis shows the percent of every dollar in sales that is profit.
As seen in Figure 1, in the Appendix, the boxes highlighted in red showcase the net profit margin
values. From 2007 lululemon has had growth in their net profit margin, which in summary
showcases their ability to be an efficient business resulting in increased profitability. From 2007,
with a net profit margin of 5% to a current net profit margin of 18% in 2012, lululemon is
essentially making $0.18 profit for every dollar in revenue.
Key Conclusions
Based off lululemon's comprehensive financial data, it shows continuous growth and stability in
revenue and profits. This fused with effective cost controlling measures allow for greater
profitability year–to–year. With lululemon's strategy primarily focusing on growing the store base
and filling those stores with differentiated products, it puts emphasis towards capital expenditures
being made by the organization. It can be assumed heavy efforts are being placed on Research and
Development, which adhere to luluemon's strategy of developing next generation fabrics that make
their products superior to competition.

Additional research would be toward the site selection of future lululemon corporate owned stores.
The financial data shows a

Gym User Survey Report in Fitness First Hong Kong
Gym user Survey Report
December 01, 2012
(Words:3,525 )
Contents
Title Page
1. Executive summary 3 2. Company background 3 3. Key services 4 4. Type of survey conducted 7
5. Purpose of survey 7 6. Review 8 7. Conclusions of the survey 11 8. Main customer values 12 9.
Prioritizing customer values 12 10. The basic customer ... Show more content on Helpwriting.net ...
The three personal training sessions including realization of new member's goal and what he/she
wants to achieve; customized introduction to various exercises equipments and Consultation on how
to achieve their goals.
The three guide books are written by the group's professionals containing information at 1. Nutrition
with healthy food recipes; exercise and physiology; and a journal/training diary for setting goals and
tracking and planning the training.
Member's benefits
The club will provide new member an introduction session and assessment and one–off customized
work–out program. And provide recommendations on lose weight, sports, strengthen cardio ability,
muscle building, enhance cardiac health and overall fitness. The advisor/trainer will consult the new
customer to determine which program suits the needs best and conducting on–site demonstration of
correct exercises and using equipment.
The club claimed that they will provide free fitness checks so the customer can aware of their own
improvements.
Furthermore, the club also pledged that any one of their available on–duty fitness instructors on the
gym floor is attending for consultation without extra charge, upon per request by customer who is
unsure about how to use the equipment or need help with an exercise. Other benefits that the club
claims on the website: 1. Access to 7

The Gym, As a Social Scene Essay
Although fitness centers and gyms may appear to be a place to break a sweat and work out with the
intention of not being seen without makeup and in grungy clothes, this may not be the case, in
particular when it comes to college gyms. Contrary to the findings Tamara L. Black displayed in her
dissertation for the degree Doctor of Philosophy in Sociology from the University of California in
Los Angeles, in which she depicts the situation of the classical fitness center as exercise dominated,
after observations made while participating in the Boston College Recreational Complex, fitness
centers may be more heavily focused on expressing sexual and social relations than for health
related issues. Although she does not elaborate on this view ... Show more content on
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75). Clearly the gym is capable of being an extremely gendered institution where females and males
are expected to look and play a certain role. The gym, in this case, has become more about
portraying an image, than actually working out and bettering ones self. The image being displayed,
for women tends to be based around sexuality and putting one's body on display, where as men are
depicted as being muscular, cut, and fat–free. While observing the situation at the Boston College
gym, several behaviors stuck out as portrayals of creating different definitions for the particular
situation. Highly gender–separated, there were no girls in one section of the gym, and no men in
another section of the gym. The elliptical section was completely women dominated, where as men
exclusively populated bench press and weight training section. There was one section that was a
place for both sexes to workout while looking seemingly comfortable, the mats. Girls on the
elliptical's differed from the girls in the intermingling section of the gym in appearances as well as
behaviors. They appeared to be more made up, as if a new layer of makeup had been applied before
working

The Merger Of Planet Fitness (YMCA)
Planet Fitness and YMCA are one of the two biggest fitness gyms in the nation today; a merger of
these two companies can create a gym powerhouse. The merger of these two groups can also create
conflict because of the two groups' different ideas and views on certain areas of their business. To
keep the peace between the two groups we must be willing to work together and share ideas and
communicate with each other. Team development may sound easy, but conflict always arises
somewhere within the planning. To deal with these, we must listen to all concerns and comments
and we must make a plan that everyone is apart of and that everyone will agree upon. We want the
merger of these two companies to be a better version of Planet Fitness and YMCA. ... Show more
content on Helpwriting.net ...
Since the YMCA is a nonprofit organization, the merger must confirm to the state statutory
requirements that govern a charitable corporation. These requirements include the names of the
organizations involved, the purpose of the resulting organization, the terms and conditions of the
merger, the articles of the surviving organization, and the effective date. These documents must be
filed with the state secretary to certify that the charitable purposes will be maintained by the new
organization. (Jenkins, 2001) Another barrier would be the merging of the brands. There are
different strategies for merging brands for organizations. One is to utilize both the names and the
visual identities of the dominate organization. That would mean that all YMCAs would become
Planet Fitness, because it has a larger customer base and more physical locations. It also suggests
that there might be job loss for some employees and YMCA lose their foothold in the community.
Another strategy is that both companies continue to exist independently and work under one board
of directors. This strategy would ensure that all lower level employees of both companies could
possibly maintain employment in the positions they currently hold. The last strategy would be that
both organizations give up their names and logos to form a new identity. This would be the least
favorable of the three. This would mean both

College Sports-Related Injury Analysis
The figure above is a bar chart showing competition and practice injury rates per 1,000 athlete–
exposures and competition/practice rate ratios, by 25 championship sports in the United States for 5
academic years, 2009–10 through 2013–14. ("College Sports–Related Injuries", 2015). The graph
that is shown above is the percentage rate of injuries for each sport, separating the sport by season
and having the women and men's percentage separated. In any sport, there are always injuries, no
matter how hard the athletes try to avoid getting injured someone will eventually receive one. Sports
injuries have caused many theses the risks of not being able to play in some games and even being
able to not play for a full season and also has taken away

The SAQ Model Of Soccer
Many sports require a deal of speed, agility, and quickness (SAQ) to achieve great levels of
performance. Soccer is one of those sports where players perform numerous actions that require
strength, power, speed, agility, balance, stability, flexibility, and endurance (Milanović et al., 2014).
To understand the proper way to train soccer players in these areas, one must understand the
difference of each component to develop a concrete training program. Speed should be viewed as
how fast you can move/operate both the upper and lower body during a single move. Agility is the
ability to change direction both quickly and effectively, and quickness is defined as the rapid
response to one's overall body awareness. Knowing the definition of each component of the SAQ
model, will provide great understanding on what section of the model should be addressed first.
With soccer ... Show more content on Helpwriting.net ...
With speed being a primary element of fitness for soccer players, developing the proper types of
speed is important. In soccer, developing both acceleration and linear speed is significant in the first
few steps. According to research, sprints in soccer are mainly performed over short distances,
involving repeated acceleration up and down the field (Milinkovic, Sporiš, Trajković, James, &
Šamija, 2013). This explains why various components of speed such as running speed, reaction
speed, and acceleration speed need development in soccer players. The next area of focus would be
quickness. Both speed and quickness go hand and hand in most sports especially soccer. When
developing quickness in soccer players, ensuring the athlete can produce a rapid response time
during training and competition is

Marketing Analysis : Diamond Evolution Fitness Center
Client Goal
Diamond Evolution Fitness Center specializes in providing individuals who are not able or
comfortable going to a traditional fitness center an opportunity to reach their goals. Our staff
provides clients with the training needed to evolve their body and create the physique they desire.
Diamond Evolution fitness Center would like to ensure our clients do not contribute to the $190.2
billion spent annually on obesity–related illnesses, or have additional health care cost because they
are obese. These costs are roughly 42% higher or $1,429 more annually than for the non–obese
population (President's Council on Fitness, Sports & Nutrition [PCFSN], n.d.).
Goals for Company
Increase growth by 25% within 45 days, 45% within 4 ... Show more content on Helpwriting.net ...
2). According to the International Health, Racquet, and Sportsclub Association (IHRSA) the fitness
industry:
Increased the number of health clubs or gym memberships from 41.3million in 2005 to 50.2 million
in 2012
Number of people who have used a health club increased by 8 million from 2005 to 2012
The number of personal trainers has increased by 44% from 2001–2011
The number of fitness instructors and personal trainers is expected to increase by 31.7% by 2020
Total revenue in the fitness industry significantly increased from $20.3 billion in 2010 to $21.8
billion in 2012
Health club membership rose by 10%, while the number of non–member patrons also increased by
5% which was 7.7 million people in 2008 to 8.3 million people in 2012
These figures are expected to continue to grow at substantial rates as society stresses the importance
of physical fitness and the connection to health issues ("Most Current Statistics," 2014).
Demographics
o Geographic Location:
 Primary: 15 miles
 Secondary: 30 miles o Age:
 Primary: 24–60
 Secondary: 18–23 and 61+ o Income:
 $38,000+ annually o Gender:
 Primary: Women
 Secondary: Men o Employment Status:
 Primary: Full–time employment, stay at home mothers and military/civil servants


The Growth And Growth Of The Uk Economy
Over the next five years UK economy is expected to see moderate to strong growth. Consumer
spending has been the main economic driver over the past three years, driven by rapid employment
growth, a falling household savings rate and supported by continually strong real estate market. This
trend is expected to persist in the shorter turn, helped by low inflation that is boosting real income
growth and continued historically low mortgage rates.
Despite medium term expectations that real consumer growth will moderate from 2.4% to 2% per
annum in 2017–2020 due to slower employment growth and a gradual rise in inflation, we do not
envisage this to have a big effect within central London, where unemployment rates are low and real
incomes are ... Show more content on Helpwriting.net ...
In addition, central London property prices and retail industries seem to be more resilient to down
pressures from global downturns maintaining a strong economy in that area.
4 Industry Analysis
The health and fitness industry faced challenging economic conditions in 2010–11. As a result some
gym goers had to cancel their memberships or opt to exercise independently at no cost. Others
switched to exercise at the budget gyms, which do not require long–term contracts and charge less
for their very basic services. As a result a number of gyms have seen sharp decline in membership
numbers, whilst newer budget operators have benefited from that. There are also signs that
traditional full spectrum gyms have suffered over the past five years as consumer preferences shifted
towards boutique studios, personal training and boot camp style operators.
The industry is expected perform better in the next five years. Demand for gyms is expected to
improve as healthier consumer sentiment encourages people to spend more freely on fitness
activities. Furthermore, growing awareness of the merits of regular exercise will continue to benefit
the industry as a whole. Consumer preferences will continue to shift towards

Gym, Health & Fitness Clubs in the Us Industry Report.P Essay
WWW.IBISWORLD.COM
Gym,HealthFitnessClubsintheUS June 2011
1
Working out: Business will stay strong as demand from health–conscious consumers grows
IBISWorld Industry Report 71394
Gym, Health Fitness Clubs in the US
June2011
2 AboutthisIndustry
2 2 2 2 Industry Definition Main Activities Similar Industries Additional Resources 16 International
Trade 17 Business Locations
TaylorHamilton
30 KeyStatistics
30 Industry Data 30 Annual Change 30 Key Ratios
19 CompetitiveLandscape
19 Market Share Concentration 19 Key Success Factors
31 JargonGlossary
3 IndustryataGlance 4 IndustryPerformance
4 4 5 7 Executive Summary Key External Drivers Current Performance Industry Outlook
19 ... Show more content on Helpwriting.net ...
Gym membership numbers have increased considerably over the past 10 years, rising from 36.3
million in 2002 to more than 42.8 million by 2011. This trend has resulted in soaring demand for
fitness activities, and industry operators have capitalized on this growth by expanding
establishments in size and number.

ExecutiveSummary | KeyExternalDrivers | CurrentPerformance
IndustryOutlook | LifeCycleStage
Youth and baby boomers will aim to stay fit, supporting demand for gyms and health clubs
Still, the industry has not been completely recession proof. In 2008 and 2009, demand for gyms and
health clubs weakened as consumers cut back on discretionary spending. However, compared with
other industries, the Gym, Health and Fitness Clubs industry has remained remarkably resilient, as
increased leisure time and boosts in health and morale from exercise have kept the industry highly
competitive. Gyms and health clubs have broadened
their markets and are offering value to gym–goers in a bid to retain membership numbers throughout
the

The Use Of Running With Maximal Aerobic Power
Cara Strodel
Kinesiology 432
Shawn Simonson
Metabolic and Endurance Training
Run when you can, walk if you have to, crawl if you must; just never give up (Dean Karnazes).
Running is a sport that not many individuals involve themselves in. Though most stray from this
activity, it is the fundamental concept behind every action. It aids in increasing one's endurance and
can lead to a lucrative career. Although many associate running with maximal aerobic power, there
are other factors affected by the introduction of endurance exercise. With the use of running, various
aspects including heart rate, stroke volume, cardiac output, etc. are altered.
Variable Sedentary Trained Elite Endurance
Heart volume (mL) 750 823 1,250
Blood volume ... Show more content on Helpwriting.net ...
Variable Sedentary Trained Elite Endurance
Myoglobin (mg/g) 7 7 8
Mitochondrial volume density (%) 3.04 3.5 4.26
Fiber cross–sectional area (µm2)
Type I 4,730 4,820 4,180
Type IIa 6,860 7,150 4,299
Type IIx 6,167 6,433 3,899
Capillary density (/mm2) 290 350 460
Capillary density (/fiber) 1.2 1.4 3.2
Citrate synthase activity 28 37 78
Hexokinase activity 2.4 2.9 4.2
Lactate dehydrogenase activity 580 654 629
Energy substrate storage
ATP (mmol/kg) 2.4 4.0 5.5
Creatine phosphate (mmol/kg) 8.0 10.0 11.0
Glycogen (mmol/kg) 115 175 200
Triglyceride (mmol/kg) 66.7 89.2 100.1
Maximal fiber shortening velocity (length/s)
Type I 0.86 1.42 1.02

Type II 4.85 5.25 5.30
Table Two: Table two is a representation of changes that occur on a muscular level with the
implementation of aerobic activity.1
Incorporating endurance activity into one's training regime creates various changes to the individual
on a muscular level. Based on Table Two, it is clear that endurance athletes improve drastically. The
greatest difference seen among the three different groups falls under the Energy Substrate Storage
category. In comparison to the sedentary individual, the elite endurance athlete showed greater
values for ATP production, Creatine Phosphate, Glycogen, as well as Triglyceride.1 These three
components work together in order to

Fitbit Case
This report presents a compilation of an analysis and evaluation of Fitbit Inc., its current market
positioning, some of the company's challenges, and a strategic plan developed by the Ebi Team. The
interpretation and analysis are based upon facts and figures retrieved from Fitbit company and
industry trends. The report provides a description of the company and includes its introduction, a
history covering major events and the key facts related to the company. The first section provides a
detailed internal and external analysis of Fitbit, and to support the information, a SWOT analysis
and Porter's Five Forces Model analysis have been used. Fitbit has some important strength factors,
such as the first mover advantage and a strong brand equity. From the external analysis, the
company has strong influence of technological factors and sociocultural forces, as they want to
empower and inspire them to have a healthy life. The second section provides information about two
relevant problems that the company is facing: the lack of diversification and product
cannibalization, and what would be the group's strategic plan to minimize these issues or even solve
them. The criteria chosen to evaluate the company and alternative solutions are also described and
includes partnerships with fashion brands, sponsorsorships, expansion, and product diversification,
preparing thus Fitbit to keep its competitive advantages and success. A brief overview of the
company's financial is

Marketing Plan for Snap Fitness
Contents
Executive Summary
With today's society stressing a greater demand for flexibility, and ease of access to goods and
services, a trend has emerged for extended trading hours for service organizations. One of the main
profiteers of this trend is gym franchises. With over 1 billion people in the global population being
overweight, and the still present economic uncertainty leading to longer working hours for most
people, there is a demand for less rigid opening and closing hours of gyms. Consequently, the boom
of the 24 hour gym came about.
3C's Analysis
The following section contains an analysis of the company, customer and competitors of Snap
Fitness. ... Show more content on Helpwriting.net ...
Jetts has received a Canstar award two years running. For the years of 2012 and 2013, Jetts was
voted as the No.1 gym chain in Australia for customer satisfaction. (Jetts, 2014)
Another similarly competitive gym is Stepz. As well as operating 24/7, Stepz is entirely Australia
owned, with clubs only within Australia. While this, to some people, would be a selling point, it also
poses a threat to Stepz whereby is creates less convenience for its patrons by having fewer clubs
members can attend (see figure 1.2). (Stepz, 2014)
A Stepz Memberships costs $13 a week, with a one–off joining fee of $89, payable upfront and an
access card fee of $55, with which the member has access to any Stepz club Australia–wide. (Stepz,
2014)
As too with Jetts, Stepz has no membership perks for gym members that exist outside the gym, i.e.,
retail discounts, etc.
Stepz employs a tactic whereby the number of members allowed to enrol in each club is limited.
This is done to provide the members with a more personalized service, and the staff can cater to the
members needs more specifically. Also, by limiting the number of patrons, it ensures that there will
rarely be a wait time to use gym equipment. (Stepz, 2014)
In today's market, there exist other types of rival services in the gym racket. Not gyms that offer
round–the–clock service, rather gyms that cater specifically to the specialty needs of their patrons –
gyms such as

The Search For Altruism
Citadel High School
Mathematics SL
The Search for Altruism
Alina Chen
002937–0110
(Examinations) May 2015
Introduction
Kindness is the one notion that can be understood throughout time and across all cultures and
languages. To be altruistic in the modern–day world is to show selfless concern for the welfare of
others. Many consider such a characteristic to be immeasurable, but leaps in science and math have
begun to show otherwise. This was really intriguing, as I had never even considered the possibility
of developing a mathematical basis for altruism. As my CAS project, I founded a Random Acts of
Kindness club to promote giving in my school and local community. The idea of being able to ...
Show more content on Helpwriting.net ...
The players' choices are interrelated, so the outcome depends on both parties involved (Myerson).
This theory can be applied in a public goods experiment that dealt with a situation of making
decisions for either self or group interest. In the study, participants were placed into groups of four
and each given 20 money units (MUs). They had the choice of contributing between 0 to 20 MUs to
the group for a specified number of rounds. Their choice was only revealed to the other members of
the experiment after everyone has chosen at the end of each round (Fowler and Nicholas).
For the purpose of this paper, I will present a simplified version of this experiment modified for two
participants to show the logic behind game theory, which will determine the supposed outcome of
the experiment. The basic model serves the general purpose of demonstrating how the most
beneficial scenario is to always look out for one's own interests. In this case, the players have two
choices; donate their money, which would take away from their own pleasure, or keep it. Suppose
both are male participants. Each is assigned 1 monetary unit (MU) for the one–turn game;
If both participants keep their money, each ends up with his original amount (1MU). If only one
participant donates, he loses everything (0 MU). On the other hand, the other

Effects Of Male Competition On Mating Behavior
Vassar College
The Effects of Male Competition on Mating Behavior in Burkina Faso and Southern India
Populations of Callosobruchus maculatus
Rachel Chernet
Biology 106–01
Professor Czesak
Thursday, November 10, 2016
Introduction
Sexual conflict, the conflict between the evolutionary interests of individuals of the two sexes, is
recognized as a pertinent factor for adaptation. Traits of one sex that reduce the fitness of the other
sex ultimately inflicts antagonistic selection on that sex to evolve to counteract this cost. For
example, sexual conflicts can arise over traits like mating duration, where the two sexes adapt and
counter–adapt in order for each sex to achieve its ideal fitness levels. However, the fact that
adaptations have effects on other fitness components suggests that the detection of sexual conflicts
on individual traits can be complicated. The bean beetle Callosobruchus maculatus is a prime
example of sexual conflict and is widely considered a model organism to scientists for its ability to
represent how mating behavior influences biological processes such as reproduction. The model
organism dedicates its short life span to mating and laying eggs on beans, thereby enabling scientists
to use the beetles for experimentation. Two of C. maculatus' populations are Burkina Faso (BF),
originating from Africa, and Southern India (SI), originating from Asia. The geographic differences
these populations encounter ultimately impact their reproduction

Galaxy Case Essay
| Deloitte amp; Touche LLC1 |
Memo
To: | Mary Stanford | From: | Ben Ji | Date: | September 26, 2012 | Re: | Goodwill Impairment Test | |
|
Galaxy Sports Inc. is a manufacturer of sports equipment. It is a public company with three
reporting units: Fitness Equipment, Golf Equipment, and Hockey Equipment. During our audit,
certain accounting treatments by Galaxy regarding goodwill impairment were found to possibly
contradict with the Accounting Standard Codification. Based on my research of the ASC, my
recommendations are that management should perform an interim goodwill impairment test at the
end of third quarter of fiscal year 2009; and that management should not carry forward the 09
goodwill impairment test for Fitness ... Show more content on Helpwriting.net ...
It is reasonable to say that fair value of reporting units have fallen significantly in pace with market
capitalization, and it has possibly fallen below book value of the reporting units. Therefore, above
analysis raises substantial doubt on management's action to carry forward the 09 fair values of
Fitness and Hockey. They should not carry forward the previous fair value estimates and should
revalue Fitness and Hockey for 2010.
Another argument refuting the decision to carry forward 2009 values finds its root in the ASC.
According to ASC 350–20–35–29, only when all of the three criteria below are met may a company
carry forward fair value determinations. The criteria are: a) assets and liabilities of the unit should
not have changed significantly. Hockey and Fitness seem to meet this criterion. b) The last fair value
determination of the unit should be substantially larger than their carrying amount at the time.
Hockey and Fitness meet this criterion. c) The likelihood that the current fair value is less than the
carrying amount should be low4. Hockey and Fitness's current fair value is possibly less than their
carrying amount, not meeting this criterion. Because not all of the criteria for a fair value carry
forward are met, the fair value of Hockey and Fitness may not be carried forward from 09.
It is important to note the limitations of the analysis. First, fair value estimates are subject to
professional judgment and errors

Nike
SHORT CASE SUMMARY Nike, Inc. (503–671–6453, www.nike.com) is the worlds #1 athletic
shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion.
Nike and the athletic shoe industry have evolved into one of the most competitive market in recent
years. But, analysts believe that athletic shoe sales will slow down over the next few years. The
slowdown will come with the change in consumer trends. For instance, the younger market is
beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people
are buying more medium priced athletic shoes and not going for the high price brand name shoes.
As a result, this is bringing Nike a lot more competition to surpass. In order ... Show more content
on Helpwriting.net ...
Then in 1994, Nike introduced a new line of air sandals called quot;Air Mada.quot; Nike
acquired Canstar Sports, Inc. the world largest hockey equipment manufacture in 1995. Throughout
Nike's history their international sales have lagged due to strong overseas competition.
COMPETITION Nike's major competitor is Reebok, which also designs and develops athletic shoes
and apparel. These two companies compete in the U.S. and internationally. Each company uses their
own type of advertising strategy to reach their target customers. Many of the advertisements feature
athletic stars and commercials that relate to the customers. Nike and Reebok are major competitors,
but also have to worry other national and international competitors. Nike's other competitors are
Callaway Golf, Converse, Deckers Outdoor, FUBU, Fila, Fortune Brands, Fruit of the Loom, Hi–
Tec Sports, Levi Strauss, Nautica, New Balance, Polo, Puma, Rawlings, Rollerblade, Russell Corp.,
Sara Lee, Skechers, Spalding, Stride Rite, Timberland, Tommy Hilfiger, Wolverine, and Adidas. In
Europe the competition is growing and is a major area for Nike to strike. Nike is second in sales in
Europe, just behind Adidas. International sales for Nike have been increasing but are losing other
opportunities by competitors signing large contracts with sports figures and teams. These contracts
are giving competitors an edge nationally and internationally. In 1998, 1,200 jobs were cut due to
falling

Fitbit Inc.
Fitbit Inc. was founded in 2007 by James Park and Eric Friedman, who had a vision to use
technology to help others become more active and live healthier lives (Fitbit, n.d.). Their vision has
manifested itself in the creation of several wearable activity trackers that record the users' number of
steps taken, distance travelled, calories burned and a myriad of additional data points. Wireless
technology enables this data to be viewed on each user's mobile phone, laptop or any device that can
sync with the tracker. Data can be viewed as daily, weekly, monthly or annual summaries that allow
users to see patterns or trends in their activity. This can be a powerful tool for users to gain
awareness of certain aspects of their health and to take ... Show more content on Helpwriting.net ...
They are constantly checking their trackers and logging in to the website to check their progress
against that of their friends. This can lead to a person only walking or running to increase their step
counts and not diversifying their activities with strength building or other activities, which are also
important and healthy for the body. Fleming (2015) explains that there is also a chance that the
numbers displayed by the Fitbit device are not always completely accurate. Some users have found
that the number of calories they are actually burning could be less than the Fitbit tracker shows.
Urist (2014) reports that another possibility is that the type of calories, the time of day they are
consumed or the metabolic rate of a specific person are things that Fitbit trackers really cannot
identify at this time, so the calories in/calories out system does not always reflect reality. Because of
these reasons, Hernandez (2014) reports that some users have claimed that they have actually gained
weight after they started wearing a fitness tracker. In addition, Raskin (2014) explains that many
fitness trackers mainly just measure movement and cannot differentiate between activities like
lifting weights or hiking up a mountain, so users would basically just get credit for taking steps
when in reality their bodies were working much harder and burning more calories

Proposal for a Fitness Center in Ti
Executive Summary
An on–site fitness center for Texas Instruments will prove to be advantageous to the company as
well as its employees. Studies show that employees who exercise regularly are more productive,
efficient, and pleasant to work with. Texas Instruments has the capability to increase employee
retention, recruitment, and revenues by investing in a fitness center through Health Fitness
Corporation.
Health Fitness Corporation provides on–site fitness centers for numerous prestigious companies
such as Best Buy and Federal Express. The positive relationships and results have more than
qualified Health Fitness Corporation to provide Texas Instruments with a unique facility, designed to
meet all of their personal needs. Among ... Show more content on Helpwriting.net ...
Purpose
The following proposal will elaborate on the remunerations of opening an on–site health center for
the Texas Instruments location in Dallas and on the benefits of doing this project through Health
Fitness Corporation. Included is an overview of Texas Instruments' current status, an explanation of
the benefits to both the employees and the corporation of Texas Instruments, and a timeline of how
quickly and easily this project may be executed. There is also a brief description of the success
Health Fitness Corporation has delivered to other companies, followed by financial information
about the gains Texas Instruments can expect to see upon completion of this project.
Why Invest in a Health Center?
Benefits to Texas Instruments
Company officials are just becoming aware of the benefits exercise has for the company. While
having a healthier body may help each individual employee, the benefits to the company are
numerous as well. With today's fast–paced workplace, the demand for sharp employees is greater
than ever. In a study by Purdue University it was shown that people on moderate exercise programs
have the ability to solve problems 25% faster with 25% greater accuracy. In the workplace, this
translates to large gains in productivity. Exercising also reduces stress. Employees that are under
less stress are more likely to have a larger output. Healthier employees are also less likely to need
regular visits to their doctor. This means that in the

The Health And Fitness Industry
The Health and Fitness Industry generates over $80 billion globally with about 151.5 million
members worldwide. Since 2009 the number of gym memberships have increased roughly 25% per
statista.com. Due to these statistics combined with my past knowledge and work experience in the
fitness industry I have decided to pursue a future venture idea in this industry. To help me further
understand the ropes I reached out to celebrity fitness trainer and gym owner Gunnar Peterson.
Although he doesn't operate a large commercial gym location, Gunnar has made a name for himself
as one of the most trusted trainers in the industry.
Your Network is Your Net Worth Getting in contact with Gunnar Peterson is no easy task for most
individuals; However, ... Show more content on Helpwriting.net ...
Gunnar, sized him up to make sure he could keep up with his high intensity workouts. After
agreeing to it, the individual asked how much he charges, Gunnar responded with we will figure all
that out when we get there. Later that night he talked with his girlfriend and decided to take on the
opportunity. Balancing his new client's training sessions in–between his own personal workouts and
work. A few days into it Gunnar started to receive more and more clients. It didn't take long for
Gunnar to realize that he was making more money training clients 3 days a week then he was
making at the management company leading him to quit after just 10 days.
Company Expansion and Pivots
Started as a fulltime personal trainer working out of his car doing house calls.
Client base expanded when a Chiropractor referred him clients.
Decided that he needed to find a home base after he started to sing the jingle to KFWB news radio.
Surveyed the area near his apartment for a gym to train his clients.
Found a gym in Beverly hills to train his clients. 8 years later decided to train out of his home, after
a year he purchased the home next door to turn into a gym.
Purchased his first retail gym location with his wife.
Lost his gym in a divorce, back to training clients at their homes.
Found his current gym location and has developed a unique training environment bringing in high

Marketing Analysis : Athletic Footwear Purchases
Customer analysis: This includes all potential customers. Include demographic, psychographic (if
applicable), technographic, etc. information about your customers. How many are there? How did
you come up with this number?
Demographics
12 month Distribution of athletic footwear purchases by age in the U.S. in 2014 Chart 1: Source
(Statista, 2015)
Athletic footwear purchases by gender in the U.S. from 2007 to 2014* Chart 2: Source (Statista,
2015).
Consumer purchases of sports footwear in the U.S. from 2002 to 2015 (in billion U.S. dollars)*
Chart 3: Source (Statista, 2015).
Reebok purchasers showed tendencies that indicate a busy, go–getting type of personality. For
example, they were more likely than average to be ... Show more content on Helpwriting.net ...
The revenue outlook for the overall shoe market doesn't look as rosy. Over the five years to 2020,
the Shoe and Footwear Manufacturing industry is expected to stagnate, with revenue slightly
decreasing (IBIS World, 2015). Buyer Behavior
Share of athletic footwear sales by channel of distribution in the U.S. from 2008 to 2014 Chart 5:
Source (Statista, 2015).
Important Factors for Athletic Footwear Purchases
Chart 6: Source (Statista, 2015). Chart 7: Source (Mintel, 2014).
Women's and Men's Footwear Purchases by Race 2014 Chart 8: Source (Mintel, 2014).
Reasons for Purchasing Athletic Footwear 2014 Chart 9: Source (Mintel, 2014).
Competition: Who are the competitors? What can they offer to your customers? What are their price
points? Advantages/disadvantages of each? Remember, even though it is a new product, there are
competitors – people are using something now...what is it? One page max.
Competitors
Reebok which was acquired in 2006 by Adidas group remains the third largest athletic shoe
company in the United States. The chart below shows the current U.S. market share of athletic shoe
manufacturers. Chart 10: Source (Roberts and Kasudia, 2015).
Competitor Breakdown and SWOT Analysis
Reebok (Adidas) – Reebok which is owned by Adidas Group has struggled to maintain it foothold in

the U.S. athletic shoe market Reebok. Recently Reebok has begun marketing itself as a fitness
brand, and the brand's sales were up 5% in 2014

Paper
BACKGROUND AND OVERVIEW
Bally Total Fitness was created in 1996 with Lee Hillman as its first CEO. Bally traces its existence
to the Health and Tennis Corporation, run by Dave Wildman. Wildman had begun to purchase ailing
gyms and aggressively expanded and acquired several other brands as well. In the 1990s, as part of a
diversification move, Bally Manufacturing, a gambling equipment company, decided to purchase
Wildman's collection of gyms and other brands. This diversification of brands created what was
known as Bally Entertainment. Bally Total Fitness was then created in 1996 as the health club
portion of Bally Entertainment. Lee Hillman started the company off in an unusual path, Mr.
Hillman used a retrenchment strategy by selling off ... Show more content on Helpwriting.net ...
Citizenship– In 2003, Bally launched a comprehensive nutritional and exercise program customized
to an individual's unique metabolism. The programs objective was to offer consultation to member
who has weight–loss goals and to construct for each member a tailored combination of an exercise
regime, personal training, and an approach to diet and nutrient. Bally's had launched a line of
nutritional supplements and meal–replacement items. This demonstrates how Bally is trying to relate
on a personable level with their clients.
Survival– Bally Total Fitness' survival method was changing the 36–month commitment to Pay–as–
you–go for memberships. A number of member complained about cancellation requests that were
not honored, the use of harassment or deceptive means to collect fees, and the unauthorized charging
of credit card or debiting from bank accounts. In response, Bally began to experiment with pay–as–
you–go memberships. This newly acquired method constituted for 8% of memberships in 2004 up
from 3% in 2003. Which ultimately lead to an increase in overall gross profit margin from the
previous year.
Diversify their portfolio of service and product offerings to meet the strategic needs of their target
market.
Please note that this is not an inclusive list of every strategy Bally Total Fitness has used, but it does
show examples of each type of objective Bally has used in the past or may still be pursuing to

The Competitive Sector Of The Retail Industry
The retail industry is one of the most competitive sectors of the business arena. With demands from
the public came the large amount of choices of retailers. Wal–Mart, Target, Tilly's, and Forever21are
just some of the options for customers and all of these are tailored to the high demands. One
segment of the retail industry is sporting goods and there is also a large amount of competition in
this aspect. Companies such as Adidas, Nike, Reebok, Converse, and New Balance appear to have
dominated the market. Conversely, there is one retailer that seemed to have been catapulted into
success is the company known as Under Armour which became a leader in the sporting goods aspect
of the retail industry. The company has become one of the leading retail outlets in America. Under
Armour was founded in 1996 by Kevin Plank, a former football player from the University of
Maryland (Thompson, Gamble, Peteraf, Strickland 2016). The idea of was to create a line of
sporting goods that performed. The merchandise was to be used by athletes to keep them dry and
comfortable during a practice or a workout. The plan was rather basic with the start of a t–shirt and
it was a huge success propelling them into a segment that the founder had no idea existed. There was
a need for what was offered; functional clothing. In 2005, changed its name from KP Sports to
Under Armour. Many years after the beginning of the company there has been remarkable growth
for the Under Armour, Seventeen years later,

Advantages Of A Collegiate Cheerlearder
feminine figure and not detracting from their atheltic ability to perform a two minute, intense
cardiovascular performance. Fortunately for me, Jennifer competed as a collegiate cheerlearder and
participated in gymnastics and martial arts. This advantage made for a very easy transition into the
world of fitness competition. Unlike my general population clients, who could afford personal
training, most fitness professionals did not have the funds to pay for continued service and I once
again saught out a motivated client for free of charge personal training. This type of client has a
much higher work ethic and desire to improve than the general public which made for a very
rewarding training experience. Even though I was very motivated

Natural Selection Hypothesis
The effects of natural selection on the process of evolution in beans (Phaseolus).
Abstract
The purpose of this study was to understand the process of natural selection through a simulation
involving competition of various preys and predators. In order to simulate natural selection,
experimenters became predators and acted as a species of fork, spoon, knife, or fingers. Beans of
four different phenotypes (white, green, black, and red) represented the prey. The predators hunted
prey for 30 seconds three times–symbolizing three generations. The prey and predator survivors
were doubled each generation to simulate reproduction. This experiment was done in an asphalt and
sand environment. All data was recorded. The black bean was also the ... Show more content on
Helpwriting.net ...
For generation one, the spoon, fork, and fingers species started with three predators while the knife
species started with four. The number of predator survivors was one for spoon, zero for fork and
knife, and three for fingers. The second generation doubled its' predator survivors of the previous
generation, resulting in a starting number of two spoon predators, zero fork knife predators, and
six fingers predators. For generation two, spoon, fork, and knife species yielded zero predator
survivors and fingers yielded four. The third generation doubled the previous predator survivors to
result in a starting number of eight fingers predators and zero of the species of spoon, fork, and
knife. Generation three had five fingers predator survivors and zero of the other

Analyzing The Target Market, Segment, Competitor Product...
The aim of the report is to research, define and analyse the target market, segment, competitor
product and marketing mix as they are important prior to the product launching.
The product is designed to monitor and assist patients recovering from arthritis and early stage
dementia live independently with focus on people who can still perform their daily activities with no
support required.
Lipm wearable devices customers are categorised into various groups patients recovering from
Arthritics, patients with early stage dementia, patients with both arthritics and early stage dementia
and elderly people who want to live independent and elderly people living in care homes.
The marketing objectives is to create awareness for the limp wearable ... Show more content on
Helpwriting.net ...
The advertisements will be in Age UK website , campaigns will be accrued out in local community
and partnership with arthritics care UK and pharmaceutical company such as Boots and Lloyds
pharmacy.
Grass root method of advertising such as coupon will be given to customers who buys the products
as economic incentive as the coupon will has the added force of attracting new customers.
The main market is United kingdom the implementation of the strategy will take place in Cornwall
as it has largest number for elderly people from age 65. As the product sales increases plans are
developed to expand to Europe.
The price is set to a penetrating price of £90 ti be increased to £150 customers add more features to
their product . An estimate of 50% profit margin is to be achieved as the marketing force on direct
sales and or campaigns will be carried out on low cost .
1. Strategic objectives
1.1. Vision statement
To be reckon with as innovative technology solution provider.
1.2. Mission statement
To produce product that allows Independent living with peace of mind.
1.3. Objectives
The product is designed to monitor and assist patients recovering from arthritis and early stage
dementia. This is to allow them live independently at these stage of their life with focus on people
who can still perform their daily activities without need for support.
The marketing objectives is to create awareness for the lipm wearable device and to identify the
market

Rival's Phenotypes
INTRODUCTION
This research article explores the genetic variation of attractiveness traits when strong sexual
selection led to the dissemination of the rival's phenotype (Janif et al. 2014). Preference for an
uncommon secondary sexual trait can bring negative frequency–dependent selection to bear the
genetic variation among species. Previous studies have shown that rare traits have an advantage over
other individuals from the same species, because it does intensify and promote the mating process.
Humans have traits that can be manipulated to attract the opposite sex. For instance, males' facial
hair can be groom or removed to enhance attractiveness of their facial hair (Janif et al. 2014).
However, this practice could be just related to

Miss America Pageant Analysis
Miss America, National Identity, and the Identity Politics of Whiteness by Sarah Banet Wieser and
The Patriotic American is a Thin American: Fatness and National Identity in the Biggest Loser by
Cassandra L. Jones tease out the intricate relationship between beauty, race and citizenship through
the analysis of two popular beauty and fitness competitions the United States, the Miss America
pageant and The Biggest Loser television show. Both argue that the contestants, particularly the
winners, are consciously constructed manifestations of the ideal American citizen based on their
physical appearances and the conditions for citizenship that those appearances connote. While these
pieces do important work in the analysis of the nationally recognizable winners of these
competitions as embodiments of the ideals of race, physical fitness and attractiveness within the
ideal American citizen, they both fall short in one area that is crucial to the foundations of race,
beauty and citizenship: class. Banet–Weiser's analysis of the Miss America pageant, specifically the
1945 winner Bess Myerson, and the 1995 winner, Heather Whitestone, concludes that the pageant is
the site of racialized and gendered national identity, in which moments like the crowning of these
women, contribute to a broader national politics that consolidates whiteness as a dominant
ideology (Banet– Weiser, 68). Thus, as representations of who and what American women, who
have historically been used to

Weightlifting Research Paper
Bulky and heavy body is not the choice of any person either men or girl. Heavy body can be the
reason behind origination of many diseases. Weight lifting is necessary for both the genders in this
present era .In our society weight lifting is considered to be the associated only with men but
according to me women should start lifting weight in order to get rid of shapeless body and fats
which they are accumulating daily. There are many myths about that females should not lift weight.
Some say that weight lifting will make female structure same like as man, their body structure will
become heavy or they feel less contented in the weight room. But these myths have no reality at all
and people. Weightlifting is particularly important for women, although women are less likely to
make a habit of it. Fitness expert and trainer Joey Thurman once said that I do hear that still, he
says, but points to female weightlifting in competitions as proof to the contrary. In such
competitions, women and teens who weigh less than 100 pounds themselves can lift two to three
times their own weight, and they appear no more bulky than ... Show more content on
Helpwriting.net ...
People now a days also have the understanding about different exercises in which weight lifting is
the optimum way to shape muscle mass. Despite of all this knowledge, the quantity of women who
really participate in any official or steady weight training workout is yet tremendously very low.
Most of the women who exercise spend most of their workout time on cardiovascular exercise.
Whatsoever, the reasons for evading the weights, if you are a woman, then you must need to take
strength training as a serious goal of your life. It not only shapes your body but also keep you away
from many diseases which include obesity, diabetes, cardiovascular diseases

Essay Competitive Analysis Section
Competitive Analysis
The health club industry has continued to see an increase in the amount of health clubs/fitness
centers. Since 1992, the United States has seen the number of health clubs increased by almost 40
percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60
percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is
that the market is ever growing which translates to more competition. Most fitness centers offer a
variety of services to address the needs and convenience of the customers. Some of these services
includes personal trainers, facilities with state–of–the–art equipment, and programs that cater to
mostly every demographic. ... Show more content on Helpwriting.net ...
SWOT
Here is a look at SWOT analysis for the Fun 4 Life Fitness Center, LLC:
Strengths Weaknesses
Flexible Hours New company to market
Latest and well–maintained equipment No brand image yet
Additional complementary services offered Non–existent customer base
Well–trained staff
Opportunities Threats
Increased number of Corporate Wellness Programs Lots of local competitors
Demand for more time efficient workouts for those with tight schedules Current and short–term
future forecasts of economy
Increased health conscious population
Focus on youth programs
Market Share
Market Share By Annual Revenues (Sales)
Name Revenues (Sales)
Gold's Gym $66,000
Freedom Fitness of Corpus Christi $500,000 or less
Corpus Christi Athletic Club $5,000,000 – $10,000,000/year
Corpus Christi Snap Fitness Center $500,000 – $1,000,000/year

Looking at the figures by sales revenue, we can see that the Corpus Christi Athletic Club is number
one as it relates to annual revenues. Gold's Gym is fourth among key competitors with annual
revenues of $66,000. Although Gold's Gym is last in this table, looking at the top U.S. Cities and
Franchises in the Health Industry Market, they are ranked number two with average revenues of $96
million.
Fun 4 Life Fitness Center has looked at key competitors as well as other direct competitors in the
Corpus Christi area. The

General Knowledge Nutrition On Male Fitness And Muscle Model
Abstract
Context: Little is known about the general nutrition knowledge of male fitness and muscle World
beauty fashion and fitness models, and the sources they use to augment that knowledge base.
Understanding the level of nutrition knowledge in this group of athletes will better inform the
dietetic community of this group of individuals.
Purpose: To evaluate the general nutrition knowledge
Methods:
Results: The athletes scored section A: 79%, section B: 87%, section C: 77%, section D: 66%. A
total knowledge score of 82% was achieved by the population. Total knowledge score was not
influenced by age range (p=0.164), highest education level (p=0.391), occupation (p=0.535), and
principle knowledge source (p=0.079).
Conclusion
The aim of ... Show more content on Helpwriting.net ...
The athletes scored section A: 79%, section B: 87%, section C: 77%, section D: 66%. A total
knowledge score of 82% was achieved by the population. Total knowledge score was not influenced
by age range (p=0.164), highest education level (p=0.391), occupation (p=0.535), and principle
knowledge source (p=0.079).
Introduction
Fitness and muscle model athletes are often benchmarked as the embodiment of physical perfection
(Sundgot–Borgen et al., 2011). That being said, not all athletes have, or believe that they have,
bodies adapted to the paradigm of their specific sport (Sundgot–Borgen et al., 2011). These athletes
may often experience pressure to achieve this absolute ideal body type. Athletes competing in
aesthetic sports such as gymnasts, figure skaters, divers, bodybuilders experience greater pressure to
reduce weight than athletes competing in sports in which lean body mass aesthetic are less important
(Drinkwater et al., 2005). Within this class of athletes judged on aestheticism, fitness and muscle
models are a class whom are noted for dieting down to extremely low level of body fat to display
muscle. There appears to be a rise in competitive fitness and muscle model shows and the goal to
emulate if not a sporting aesthetic which will appeal domestically and commercially. (Scott et al.,
2013).
As a result of growing interest in this field of sport, there are few federations/organizations that are
currently operating

Strategic Plan: SWOTT Analysis
Strategic Plan, Part II: SWOTT Analysis
BUS/475 – Integrated Business Topics
February 10th, 2014
Ryan Simpson
Destination Fitness is a health club designed for the transportation industry specifically over the
road drivers. Destination Fitness provides its clientele with a unique variety of fitness options, tools,
and techniques that will allow each customer to build a fitness plan that meets their needs. The
services that Destination Fitness will provide are a wide variety of fitness equipment, personnel
trainers on staff, 24 hour access, health food restaurant that provide a wide variety of food, dieticians
that will assist customers in creating healthy meal plans, environment free of gym intimidation, and
... Show more content on Helpwriting.net ...
Destination Fitness, like most new businesses, will face a variety of economic issues. Whether it's
from internal weaknesses of the organization or external threats to the company, the organization
must be prepared to overcome these obstacles. One of the biggest external threats to the economic
success of Destination Fitness it the economy itself. Although the economy is steadily recovering
from the recession, disposable income still comes at a premium for many people. In order to
convince customers to become members they must, first and foremost, make it financially attractive
to them. Keeping membership costs low will entice new customers through the door. After that it is
up to the staff to make customers realize that their biggest investment should be to invest in their
own health and well being. Another threat that Destination Fitness faces is the time constraints many
drivers have. In order to meet there deadlines drivers have little time other than to sleep. In order to
combat this, programs that are offered must utilize time efficiently and be able to bring results
within strict time limits. This will also allow the trainers to assist more people and really give the
customers the sense that Destination Fitness truly cares about their health, happiness, and livelihood.
Legal/Regulatory It will be essential for Destination Fitness to determine the legal structure of

Mission And Vision Statement Of Lean Business Plan
Lean is a store that specifies in high quality sporting equipment and active wear. This shop is located
in the Avenues shopping centre on 114 Payneham Road. The store will create and spread brand
loyalty by offering constant rotation and the latest high quality sporting equipment. Lean is a
privately funded program, led by Charlie Walt Vincent who aim to spread their passion of sport
and offer quality advise.
Mission Vision Statement
Mission – to provide customers, who enjoy engaging in sporting and fitness activities, high quality
sporting equipment.
Vision – is to offer a range of different products and compete with high end brands.
Objectives
The main goal of this business is to build a brand that consumers can rely on for high ... Show more
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Lean has identified and researched the surrounding competition. This is a crucial area to help
establish and continue to run the business.
Industry Research
The global sporting industry is growing each year, as the current trend of health and fitness
continues to grow, due to high youth obesity rates (Figure 4). Lean seeks to capitalise on the
growing industry and build a brand. The figure below demonstrates the growth and sporting trend.
The Sports sector is made up with a variety of groups and largely driven by the widespread trend of
health and fitness. This recent trend has derived from increase obesity rate, as the figure below
shows obesity increasing.
Demographic Of Local Area
Demographics can be used for any business and help an organisation target its consumers more
accurately. The market segmentation is split up into age, race, gender, family size, ethnicity, income,
and education. The table below shows the demographics of the local area against Australia.
The diagram below then, further illustrates the mean ages and its importance in determining a target
market.
Avenues Shopping Centre Analysis

Lean would be an appropriate store to add, as there is no evidence of another sports store. Surveys
have confirmed a sports store is a shop people are willing to visit. See appendices 1 for full survey.
Figure 7, below highlights a niche and a gap for a high end sports store in the Avenues mall.
Marketing Strategies
Online presence: Lean wants to

Berguland Hypothesis
This article discussed the nature of mating choices in between male and ornamented female
pipefish. Berglund and colleagues wanted to demonstrate if there was a relationship between
ornamented females and fitness. Berguland is involved with the Department of Ecology and
Genetics with a focus on Animal Ecology at Uppsala University. Berguland hypothesized that
female pipefish with ornamentation would have higher success mating with males. To test his
hypothesis, he conducted an experiment that compared separated females with different
ornamentation from males and removed barriers placed to observe how competition between the
two females impacted results. Although this was a good start to test his hypothesis Berguland
realized that he would also need to test behavior that may have included the male's decision such as
dancing. ... Show more content on Helpwriting.net ...
To do this, he had two female pipefish sedated in a tank with different ornamentation that were
moved with a motor in the same pattern or dance. He found that although both females were moving
in the same way, the males still preferred to mate with the female that had ornamentation. The
original hypothesis was supported because he observed that males preferred ornamented females
despite color and behavior which is demonstrated in figure 4 on day 2. This finding is important
because often these roles are reversed, and males are more likely to compete for females. This is one
of the first studies conducted to ever test male preference due to female ornamentation. Future
researchers will be able to use these results to have a better understanding of sex role reversed
species and to see how this impacts sexual selection and variation in genetics. Even if the sex roles
are reversed it is clear that this selection is driving

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