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Introduction to design


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For my Visual Communication class at Drake University. All images are copyright.

Introduction to design

  1. 1. Design basics JMC59 • Chris Snider
  2. 2. Design FAILs
  3. 3. Design success
  4. 4. Why does design matter?
  5. 5. Design principles • Contrast • Repetition • Alignment • Proximity
  6. 6. Contrast If two items are not the same, then make them different. Really different.
  7. 7. Repetition Repeat some aspect of design throughout the entire piece.
  8. 8. Alignment Nothing should be places on the page arbitrarily. Every item should have a visual connection with something else on the page.
  9. 9. Proximity Group related items together. Physical closeness implies a relationship.
  10. 10. My Flower List My Flower List Marigold Marigold Pansy Pansy Rue Rue Woodbine Woodbine Daisy Daisy Cowslip Cowslip Carnation Carnation Primrose Primrose Violets Violets Pink Pink
  11. 11. TYPOGRAPHY
  12. 12. Type vocabulary
  13. 13. Design rules of thumb
  14. 14. Principles of using type
  15. 15. Using color
  16. 16. Complementary Across from each other on the color wheel.
  17. 17. Triads Equal distance from each other.
  18. 18. Split complement Use the two colors on either side of the compliment.
  19. 19. Analogous Three colors that are next to each other on the wheel.