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Towards a More Social Organization
     How Social Media is Changing Our Notion of Business and What Management Must Do




     Chris Heuer
     Founder, Social Media Club
     Creative Catalyst, AdHocnium




Friday, May 8, 2009
Making an organization
            more social is not just a
          thing to do, it's a way to be



                      Disruptive Media Conference


Friday, May 8, 2009
What is Wrong with
                      Management Today?




                           Disruptive Media Conference


Friday, May 8, 2009
What is Wrong with
                      Management Today?
      • Developed for an economy of scarcity




                           Disruptive Media Conference


Friday, May 8, 2009
What is Wrong with
                      Management Today?
      • Developed for an economy of scarcity
      • Based on the grand illusion of the
        egoic mind, that we can control
        everything




                           Disruptive Media Conference


Friday, May 8, 2009
What is Wrong with
                      Management Today?
      • Developed for an economy of scarcity
      • Based on the grand illusion of the
        egoic mind, that we can control
        everything
      • Centralizes all decision making and
        strategic thinking



                           Disruptive Media Conference


Friday, May 8, 2009
What is Wrong with
                      Management Today?
      • Developed for an economy of scarcity
      • Based on the grand illusion of the
        egoic mind, that we can control
        everything
      • Centralizes all decision making and
        strategic thinking
      • Not enough people thinking
        holistically about the business
                           Disruptive Media Conference


Friday, May 8, 2009
We are in the Social Economy




                      Disruptive Media Conference


Friday, May 8, 2009
We are in the Social Economy

      • Social Media isnt a noun, it's a verb, its
        what we do with it - socializing media,
        socializing through media.




                      Disruptive Media Conference


Friday, May 8, 2009
We are in the Social Economy

      • Social Media isnt a noun, it's a verb, its
        what we do with it - socializing media,
        socializing through media.
      • Its About Connections




                      Disruptive Media Conference


Friday, May 8, 2009
We are in the Social Economy

      • Social Media isnt a noun, it's a verb, its
        what we do with it - socializing media,
        socializing through media.
      • Its About Connections
      • Its About Communications




                      Disruptive Media Conference


Friday, May 8, 2009
We are in the Social Economy

      • Social Media isnt a noun, it's a verb, its
        what we do with it - socializing media,
        socializing through media.
      • Its About Connections
      • Its About Communications
      • Its About Collaboration


                      Disruptive Media Conference


Friday, May 8, 2009
We are in the Social Economy

      • Social Media isnt a noun, it's a verb, its
        what we do with it - socializing media,
        socializing through media.
      • Its About Connections
      • Its About Communications
      • Its About Collaboration
      • Context is King, Content sets Context

                      Disruptive Media Conference


Friday, May 8, 2009
It's not just what you know,
                but who you know




                      Disruptive Media Conference


Friday, May 8, 2009
quot;Increasingly our ability to
               do well in our social
             networks will determine
           our ability to do well in our
             professional networks.quot;
                   John Hagel

                      Disruptive Media Conference


Friday, May 8, 2009
Markets are often thought
              of as the place, but in
              reality it's the people.
             Markets set a context for
              our social interactions.


                      Disruptive Media Conference


Friday, May 8, 2009
Market = Community




                           Disruptive Media Conference


Friday, May 8, 2009
Community = People




                           Disruptive Media Conference


Friday, May 8, 2009
Connected People =
                       Eficient Markets




                           Disruptive Media Conference


Friday, May 8, 2009
What to Do



                        Disruptive Media Conference


Friday, May 8, 2009
Disruptive Media Conference


Friday, May 8, 2009
• Create the Context for Success




                      Disruptive Media Conference


Friday, May 8, 2009
• Create the Context for Success
      • Become a Learning Organization




                      Disruptive Media Conference


Friday, May 8, 2009
• Create the Context for Success
      • Become a Learning Organization
      • Empower the Edglings, Create a Hub




                      Disruptive Media Conference


Friday, May 8, 2009
• Create the Context for Success
      • Become a Learning Organization
      • Empower the Edglings, Create a Hub
      • Distribute Decision Making




                      Disruptive Media Conference


Friday, May 8, 2009
So What's a
                      Senior Manager
                          To Do


                          Disruptive Media Conference   13


Friday, May 8, 2009
Do You Manage Risks?




                            Disruptive Media Conference


Friday, May 8, 2009
Or do you pursue
                       opportunities?




                          Disruptive Media Conference


Friday, May 8, 2009
Who runs the organization?




                      Disruptive Media Conference


Friday, May 8, 2009
THE LAWYERS!




                        Disruptive Media Conference


Friday, May 8, 2009
THE IT GROUP!




                        Disruptive Media Conference


Friday, May 8, 2009
NO NO NO NO




                        Disruptive Media Conference


Friday, May 8, 2009
NO NO NO NO
      • They are supposed to support the
        business, but in many companies they
        are managing it, constraining its
        growth




                        Disruptive Media Conference


Friday, May 8, 2009
NO NO NO NO
      • They are supposed to support the
        business, but in many companies they
        are managing it, constraining its
        growth
      • Feeding their own egos instead of the
        organization's health



                        Disruptive Media Conference


Friday, May 8, 2009
We all do!




                      Disruptive Media Conference


Friday, May 8, 2009
We all do!
      • If the World is flat, our organizations
        better be too!




                      Disruptive Media Conference


Friday, May 8, 2009
We all do!
      • If the World is flat, our organizations
        better be too!
      • If you want to get things done, dont
        go to the boss, go to Suzy.




                      Disruptive Media Conference


Friday, May 8, 2009
As Institutions Fade in
          Importance, The Power is in
            the Hands of the People



                      Disruptive Media Conference


Friday, May 8, 2009
Social Organizations are
                 Soulful Organizations




                       Disruptive Media Conference


Friday, May 8, 2009
It's the People, Stupid.




                             Disruptive Media Conference


Friday, May 8, 2009
Success in the modern,
          knowledge driven economy
          is determined by the ability
             of smart people to get
           along and work towards a
                 common goal.


                      Disruptive Media Conference


Friday, May 8, 2009
The Conflict Between IT and
          Marketing is Costing Your
          Business In Immeasurable
           Ways. It has cost us all
              trillions of euros
                (and about 1.35x that amount of dollars)


                             Disruptive Media Conference


Friday, May 8, 2009
So Where Do We Begin?




                        Disruptive Media Conference


Friday, May 8, 2009
Answer the Question What
           Business Are You Really In?




                      Disruptive Media Conference


Friday, May 8, 2009
Answer the Question What
           Business Are You Really In?

      • Do you sell drills?




                      Disruptive Media Conference


Friday, May 8, 2009
Answer the Question What
           Business Are You Really In?

      • Do you sell drills?
      • Do you sell food?




                      Disruptive Media Conference


Friday, May 8, 2009
Answer the Question What
           Business Are You Really In?

      • Do you sell drills?
      • Do you sell food?
      • Do you sell advertisements?




                      Disruptive Media Conference


Friday, May 8, 2009
How can you set Social Media
       Strategy when most people
       in the company don't know
          the business strategy?


                 SEEK CLARITY FOR ALL EMPLOYEES


                          Disruptive Media Conference


Friday, May 8, 2009
42
                      Disruptive Media Conference


Friday, May 8, 2009
Our Ultimate Answer to
                   Ultimate Question...




                         Disruptive Media Conference


Friday, May 8, 2009
Serve the Market



                          Disruptive Media Conference   31


Friday, May 8, 2009
Disruptive Media Conference


Friday, May 8, 2009
• For too long companies have been
        serving the stock market, when the
        shareholders often times aren't really
        even a part of the market, but are
        instead gamblers placing bets.




                      Disruptive Media Conference


Friday, May 8, 2009
• For too long companies have been
        serving the stock market, when the
        shareholders often times aren't really
        even a part of the market, but are
        instead gamblers placing bets.
      • The Market is More then Just Your
        Potential Customers


                      Disruptive Media Conference


Friday, May 8, 2009
The 5 MC's


                        Disruptive Media Conference


Friday, May 8, 2009
Make Meaning




                        Disruptive Media Conference


Friday, May 8, 2009
Make Meaning
      • Context




                        Disruptive Media Conference


Friday, May 8, 2009
Make Media




                       Disruptive Media Conference


Friday, May 8, 2009
Make Media
      • Communications




                       Disruptive Media Conference


Friday, May 8, 2009
Market Conversation




                           Disruptive Media Conference


Friday, May 8, 2009
Market Conversation
      • Connections




                           Disruptive Media Conference


Friday, May 8, 2009
Look in the Mirror




                          Disruptive Media Conference


Friday, May 8, 2009
Look in the Mirror
      • Community




                          Disruptive Media Conference


Friday, May 8, 2009
Mash It Up




                       Disruptive Media Conference


Friday, May 8, 2009
Mash It Up
      • Collaboration




                       Disruptive Media Conference


Friday, May 8, 2009
But my Senior Managers
            Don't quot;Get Itquot; and Probably




                      Disruptive Media Conference


Friday, May 8, 2009
But my Senior Managers
            Don't quot;Get Itquot; and Probably


      • Old White Guy Syndrome




                      Disruptive Media Conference


Friday, May 8, 2009
But my Senior Managers
            Don't quot;Get Itquot; and Probably


      • Old White Guy Syndrome
      • Young Person Syndrome




                      Disruptive Media Conference


Friday, May 8, 2009
But my Senior Managers
            Don't quot;Get Itquot; and Probably


      • Old White Guy Syndrome
      • Young Person Syndrome
      • Meet in the Middle?




                      Disruptive Media Conference


Friday, May 8, 2009
New To Do List



                          Disruptive Media Conference


Friday, May 8, 2009
Return to Basics




                         Disruptive Media Conference


Friday, May 8, 2009
Build Great Products




                           Disruptive Media Conference


Friday, May 8, 2009
ASK BETTER QUESTIONS!!!!!!




                      Disruptive Media Conference


Friday, May 8, 2009
Become a Learning
                         Organization




                          Disruptive Media Conference


Friday, May 8, 2009
Break Down the Silos




                           Disruptive Media Conference


Friday, May 8, 2009
Fail Faster




                      Disruptive Media Conference


Friday, May 8, 2009
Return to Real Marketing




                      Disruptive Media Conference


Friday, May 8, 2009
Go to Where the People Are




                      Disruptive Media Conference


Friday, May 8, 2009
Pursue Prosperity First,
                      Profits Second




                         Disruptive Media Conference


Friday, May 8, 2009
Measure What Matters




                            Disruptive Media Conference


Friday, May 8, 2009
Surf The Groundswell




                            Disruptive Media Conference


Friday, May 8, 2009
Be Proactive, Not Reactive




                      Disruptive Media Conference


Friday, May 8, 2009
Convene the Conversation




                      Disruptive Media Conference


Friday, May 8, 2009
Empower Employees To Tell
                Your Story




                      Disruptive Media Conference


Friday, May 8, 2009
Empower Customers to Tell
                Your Story




                      Disruptive Media Conference


Friday, May 8, 2009
New To Don't List



                       Disruptive Media Conference


Friday, May 8, 2009
Don't Force the Reality on
              the Ground to Look Like
                     Your Map



                      Disruptive Media Conference


Friday, May 8, 2009
Stop Investing Only to the
                    Point of Sale




                      Disruptive Media Conference


Friday, May 8, 2009
Avoid the Zone of
                         Mediocrity




                          Disruptive Media Conference


Friday, May 8, 2009
Stop Selling and Start
                       Helping People Buy




                            Disruptive Media Conference


Friday, May 8, 2009
Great products aren’t
     sold, they’re bought

     “Advertising is the tax you pay
     for mediocre products.”

       - Peter Hirshberg
          Partner,
          The Conversation Group




                                       photo by chris heuer
Friday, May 8, 2009
The Social Media Playbook




                      Disruptive Media Conference


Friday, May 8, 2009
The Social Media Playbook
      • Look




                      Disruptive Media Conference


Friday, May 8, 2009
The Social Media Playbook
      • Look
      • Listen




                      Disruptive Media Conference


Friday, May 8, 2009
The Social Media Playbook
      • Look
      • Listen
      • Learn




                      Disruptive Media Conference


Friday, May 8, 2009
The Social Media Playbook
      • Look
      • Listen
      • Learn
      • Respond




                      Disruptive Media Conference


Friday, May 8, 2009
The Social Media Playbook
      • Look
      • Listen
      • Learn
      • Respond
      • Participate




                      Disruptive Media Conference


Friday, May 8, 2009
The Social Media Playbook
      • Look
      • Listen
      • Learn
      • Respond
      • Participate
      • Lead


                      Disruptive Media Conference


Friday, May 8, 2009
Build Relationships




                           Disruptive Media Conference


Friday, May 8, 2009
Build Understanding




                           Disruptive Media Conference


Friday, May 8, 2009
Build Trust




                       Disruptive Media Conference


Friday, May 8, 2009
Market Intimacy Leads to
                  Market Eficiency




                      Disruptive Media Conference


Friday, May 8, 2009
You Don't Own The
                Brand, The Brand
                   Owns You


                      Disruptive Media Conference


Friday, May 8, 2009
We now share control with
             our customers and all of
                  our employees



                      Disruptive Media Conference


Friday, May 8, 2009
Alignment of Personal
                       Passions with
                  Organizational Purpose
                   leads to Performance
                         and Profit

                         Disruptive Media Conference


Friday, May 8, 2009
Stop trying to manage
         people, ideas and resources
          and start connecting them
         with positive intentions and
          a sense of higher purpose


                      Disruptive Media Conference


Friday, May 8, 2009
quot;All organizations used to
               be community service
                   organizations.quot;
                   Craig Newmark



                      Disruptive Media Conference


Friday, May 8, 2009
How are you serving
             the community?

           How are you serving
              your market?
                      Disruptive Media Conference


Friday, May 8, 2009
Chris
Heuer
                             chrisheuer.com
                            adhocnium.com
                        twi0er.com/chrisheuer
                         flickr.com/chrisheuer
                       delicious.com/chrisheuer
                         socialmediaclub.org
                      chris@socialmediaclub.org

                            m.408.834.0884

Friday, May 8, 2009

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Towards a More Social Organization 2

  • 1. Towards a More Social Organization How Social Media is Changing Our Notion of Business and What Management Must Do Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium Friday, May 8, 2009
  • 2. Making an organization more social is not just a thing to do, it's a way to be Disruptive Media Conference Friday, May 8, 2009
  • 3. What is Wrong with Management Today? Disruptive Media Conference Friday, May 8, 2009
  • 4. What is Wrong with Management Today? • Developed for an economy of scarcity Disruptive Media Conference Friday, May 8, 2009
  • 5. What is Wrong with Management Today? • Developed for an economy of scarcity • Based on the grand illusion of the egoic mind, that we can control everything Disruptive Media Conference Friday, May 8, 2009
  • 6. What is Wrong with Management Today? • Developed for an economy of scarcity • Based on the grand illusion of the egoic mind, that we can control everything • Centralizes all decision making and strategic thinking Disruptive Media Conference Friday, May 8, 2009
  • 7. What is Wrong with Management Today? • Developed for an economy of scarcity • Based on the grand illusion of the egoic mind, that we can control everything • Centralizes all decision making and strategic thinking • Not enough people thinking holistically about the business Disruptive Media Conference Friday, May 8, 2009
  • 8. We are in the Social Economy Disruptive Media Conference Friday, May 8, 2009
  • 9. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. Disruptive Media Conference Friday, May 8, 2009
  • 10. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections Disruptive Media Conference Friday, May 8, 2009
  • 11. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections • Its About Communications Disruptive Media Conference Friday, May 8, 2009
  • 12. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections • Its About Communications • Its About Collaboration Disruptive Media Conference Friday, May 8, 2009
  • 13. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections • Its About Communications • Its About Collaboration • Context is King, Content sets Context Disruptive Media Conference Friday, May 8, 2009
  • 14. It's not just what you know, but who you know Disruptive Media Conference Friday, May 8, 2009
  • 15. quot;Increasingly our ability to do well in our social networks will determine our ability to do well in our professional networks.quot; John Hagel Disruptive Media Conference Friday, May 8, 2009
  • 16. Markets are often thought of as the place, but in reality it's the people. Markets set a context for our social interactions. Disruptive Media Conference Friday, May 8, 2009
  • 17. Market = Community Disruptive Media Conference Friday, May 8, 2009
  • 18. Community = People Disruptive Media Conference Friday, May 8, 2009
  • 19. Connected People = Eficient Markets Disruptive Media Conference Friday, May 8, 2009
  • 20. What to Do Disruptive Media Conference Friday, May 8, 2009
  • 22. • Create the Context for Success Disruptive Media Conference Friday, May 8, 2009
  • 23. • Create the Context for Success • Become a Learning Organization Disruptive Media Conference Friday, May 8, 2009
  • 24. • Create the Context for Success • Become a Learning Organization • Empower the Edglings, Create a Hub Disruptive Media Conference Friday, May 8, 2009
  • 25. • Create the Context for Success • Become a Learning Organization • Empower the Edglings, Create a Hub • Distribute Decision Making Disruptive Media Conference Friday, May 8, 2009
  • 26. So What's a Senior Manager To Do Disruptive Media Conference 13 Friday, May 8, 2009
  • 27. Do You Manage Risks? Disruptive Media Conference Friday, May 8, 2009
  • 28. Or do you pursue opportunities? Disruptive Media Conference Friday, May 8, 2009
  • 29. Who runs the organization? Disruptive Media Conference Friday, May 8, 2009
  • 30. THE LAWYERS! Disruptive Media Conference Friday, May 8, 2009
  • 31. THE IT GROUP! Disruptive Media Conference Friday, May 8, 2009
  • 32. NO NO NO NO Disruptive Media Conference Friday, May 8, 2009
  • 33. NO NO NO NO • They are supposed to support the business, but in many companies they are managing it, constraining its growth Disruptive Media Conference Friday, May 8, 2009
  • 34. NO NO NO NO • They are supposed to support the business, but in many companies they are managing it, constraining its growth • Feeding their own egos instead of the organization's health Disruptive Media Conference Friday, May 8, 2009
  • 35. We all do! Disruptive Media Conference Friday, May 8, 2009
  • 36. We all do! • If the World is flat, our organizations better be too! Disruptive Media Conference Friday, May 8, 2009
  • 37. We all do! • If the World is flat, our organizations better be too! • If you want to get things done, dont go to the boss, go to Suzy. Disruptive Media Conference Friday, May 8, 2009
  • 38. As Institutions Fade in Importance, The Power is in the Hands of the People Disruptive Media Conference Friday, May 8, 2009
  • 39. Social Organizations are Soulful Organizations Disruptive Media Conference Friday, May 8, 2009
  • 40. It's the People, Stupid. Disruptive Media Conference Friday, May 8, 2009
  • 41. Success in the modern, knowledge driven economy is determined by the ability of smart people to get along and work towards a common goal. Disruptive Media Conference Friday, May 8, 2009
  • 42. The Conflict Between IT and Marketing is Costing Your Business In Immeasurable Ways. It has cost us all trillions of euros (and about 1.35x that amount of dollars) Disruptive Media Conference Friday, May 8, 2009
  • 43. So Where Do We Begin? Disruptive Media Conference Friday, May 8, 2009
  • 44. Answer the Question What Business Are You Really In? Disruptive Media Conference Friday, May 8, 2009
  • 45. Answer the Question What Business Are You Really In? • Do you sell drills? Disruptive Media Conference Friday, May 8, 2009
  • 46. Answer the Question What Business Are You Really In? • Do you sell drills? • Do you sell food? Disruptive Media Conference Friday, May 8, 2009
  • 47. Answer the Question What Business Are You Really In? • Do you sell drills? • Do you sell food? • Do you sell advertisements? Disruptive Media Conference Friday, May 8, 2009
  • 48. How can you set Social Media Strategy when most people in the company don't know the business strategy? SEEK CLARITY FOR ALL EMPLOYEES Disruptive Media Conference Friday, May 8, 2009
  • 49. 42 Disruptive Media Conference Friday, May 8, 2009
  • 50. Our Ultimate Answer to Ultimate Question... Disruptive Media Conference Friday, May 8, 2009
  • 51. Serve the Market Disruptive Media Conference 31 Friday, May 8, 2009
  • 53. • For too long companies have been serving the stock market, when the shareholders often times aren't really even a part of the market, but are instead gamblers placing bets. Disruptive Media Conference Friday, May 8, 2009
  • 54. • For too long companies have been serving the stock market, when the shareholders often times aren't really even a part of the market, but are instead gamblers placing bets. • The Market is More then Just Your Potential Customers Disruptive Media Conference Friday, May 8, 2009
  • 55. The 5 MC's Disruptive Media Conference Friday, May 8, 2009
  • 56. Make Meaning Disruptive Media Conference Friday, May 8, 2009
  • 57. Make Meaning • Context Disruptive Media Conference Friday, May 8, 2009
  • 58. Make Media Disruptive Media Conference Friday, May 8, 2009
  • 59. Make Media • Communications Disruptive Media Conference Friday, May 8, 2009
  • 60. Market Conversation Disruptive Media Conference Friday, May 8, 2009
  • 61. Market Conversation • Connections Disruptive Media Conference Friday, May 8, 2009
  • 62. Look in the Mirror Disruptive Media Conference Friday, May 8, 2009
  • 63. Look in the Mirror • Community Disruptive Media Conference Friday, May 8, 2009
  • 64. Mash It Up Disruptive Media Conference Friday, May 8, 2009
  • 65. Mash It Up • Collaboration Disruptive Media Conference Friday, May 8, 2009
  • 66. But my Senior Managers Don't quot;Get Itquot; and Probably Disruptive Media Conference Friday, May 8, 2009
  • 67. But my Senior Managers Don't quot;Get Itquot; and Probably • Old White Guy Syndrome Disruptive Media Conference Friday, May 8, 2009
  • 68. But my Senior Managers Don't quot;Get Itquot; and Probably • Old White Guy Syndrome • Young Person Syndrome Disruptive Media Conference Friday, May 8, 2009
  • 69. But my Senior Managers Don't quot;Get Itquot; and Probably • Old White Guy Syndrome • Young Person Syndrome • Meet in the Middle? Disruptive Media Conference Friday, May 8, 2009
  • 70. New To Do List Disruptive Media Conference Friday, May 8, 2009
  • 71. Return to Basics Disruptive Media Conference Friday, May 8, 2009
  • 72. Build Great Products Disruptive Media Conference Friday, May 8, 2009
  • 73. ASK BETTER QUESTIONS!!!!!! Disruptive Media Conference Friday, May 8, 2009
  • 74. Become a Learning Organization Disruptive Media Conference Friday, May 8, 2009
  • 75. Break Down the Silos Disruptive Media Conference Friday, May 8, 2009
  • 76. Fail Faster Disruptive Media Conference Friday, May 8, 2009
  • 77. Return to Real Marketing Disruptive Media Conference Friday, May 8, 2009
  • 78. Go to Where the People Are Disruptive Media Conference Friday, May 8, 2009
  • 79. Pursue Prosperity First, Profits Second Disruptive Media Conference Friday, May 8, 2009
  • 80. Measure What Matters Disruptive Media Conference Friday, May 8, 2009
  • 81. Surf The Groundswell Disruptive Media Conference Friday, May 8, 2009
  • 82. Be Proactive, Not Reactive Disruptive Media Conference Friday, May 8, 2009
  • 83. Convene the Conversation Disruptive Media Conference Friday, May 8, 2009
  • 84. Empower Employees To Tell Your Story Disruptive Media Conference Friday, May 8, 2009
  • 85. Empower Customers to Tell Your Story Disruptive Media Conference Friday, May 8, 2009
  • 86. New To Don't List Disruptive Media Conference Friday, May 8, 2009
  • 87. Don't Force the Reality on the Ground to Look Like Your Map Disruptive Media Conference Friday, May 8, 2009
  • 88. Stop Investing Only to the Point of Sale Disruptive Media Conference Friday, May 8, 2009
  • 89. Avoid the Zone of Mediocrity Disruptive Media Conference Friday, May 8, 2009
  • 90. Stop Selling and Start Helping People Buy Disruptive Media Conference Friday, May 8, 2009
  • 91. Great products aren’t sold, they’re bought “Advertising is the tax you pay for mediocre products.” - Peter Hirshberg Partner, The Conversation Group photo by chris heuer Friday, May 8, 2009
  • 92. The Social Media Playbook Disruptive Media Conference Friday, May 8, 2009
  • 93. The Social Media Playbook • Look Disruptive Media Conference Friday, May 8, 2009
  • 94. The Social Media Playbook • Look • Listen Disruptive Media Conference Friday, May 8, 2009
  • 95. The Social Media Playbook • Look • Listen • Learn Disruptive Media Conference Friday, May 8, 2009
  • 96. The Social Media Playbook • Look • Listen • Learn • Respond Disruptive Media Conference Friday, May 8, 2009
  • 97. The Social Media Playbook • Look • Listen • Learn • Respond • Participate Disruptive Media Conference Friday, May 8, 2009
  • 98. The Social Media Playbook • Look • Listen • Learn • Respond • Participate • Lead Disruptive Media Conference Friday, May 8, 2009
  • 99. Build Relationships Disruptive Media Conference Friday, May 8, 2009
  • 100. Build Understanding Disruptive Media Conference Friday, May 8, 2009
  • 101. Build Trust Disruptive Media Conference Friday, May 8, 2009
  • 102. Market Intimacy Leads to Market Eficiency Disruptive Media Conference Friday, May 8, 2009
  • 103. You Don't Own The Brand, The Brand Owns You Disruptive Media Conference Friday, May 8, 2009
  • 104. We now share control with our customers and all of our employees Disruptive Media Conference Friday, May 8, 2009
  • 105. Alignment of Personal Passions with Organizational Purpose leads to Performance and Profit Disruptive Media Conference Friday, May 8, 2009
  • 106. Stop trying to manage people, ideas and resources and start connecting them with positive intentions and a sense of higher purpose Disruptive Media Conference Friday, May 8, 2009
  • 107. quot;All organizations used to be community service organizations.quot; Craig Newmark Disruptive Media Conference Friday, May 8, 2009
  • 108. How are you serving the community? How are you serving your market? Disruptive Media Conference Friday, May 8, 2009
  • 109. Chris
Heuer chrisheuer.com adhocnium.com twi0er.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer socialmediaclub.org chris@socialmediaclub.org
 m.408.834.0884 Friday, May 8, 2009