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The goal was simple, "Win the White House." The strategy: "How?" Barack Obama and his team choose to embrace the Internet as a key strategy for connecting, recruiting and empowering millions of Americans to take action. Learn what higher education can learn from Obama's Internet strategy for reaching enrollment and endowment goals.
The goal was simple, "Win the White House." The strategy: "How?" Barack Obama and his team choose to embrace the Internet as a key strategy for connecting, recruiting and empowering millions of Americans to take action. Learn what higher education can learn from Obama's Internet strategy for reaching enrollment and endowment goals.
Be persistent, stay in-sync •
Repeat messages more than once • Stick to the core message • Believe in people to deliver your message. Online Politics 101 Version 1.5 / June 2008 Colin Delany, epolitics.com
“We believed in human being
to human being communication.” – David Plouffe, Obama’s campaign manager MarketingProfs Digital Marketing World Spring 2009 Art of the Possible: Online Branding Strategies and Tactics David Plouffe, Barack Obama's 2008 Presidential Campaign Manager
Technology wasn’t an add-on •
“…a carefully considered element of almost every campaign function.” • Technology’s critical role: “moving online supporters toward real-world action.” Welcome to the New Media Campaign Tools of 2012 March 13, 2009 Michael Silberman, MotherJones.com
If you want to communicate,
make it easy! • “Join Us” was about building lists • First, get the e-mail address, then follow- up for details • Don’t forget mobile!
Online-offline hybrid model • Fundamentals
of organizing haven’t changed • Heavy investment to facilitate the “last mile” of physical-world organizing • How do we use technology to scale grassroots efforts beyond what’s been possible? Welcome to the New Media Campaign Tools of 2012 March 13, 2009 Michael Silberman, MotherJones.com
Remember the “Third Ask” •
Forward to a friend • “Join us this weekend!” • Ask a question • Take a survey • Talk to your neighbors • Donate now • “Get out the vote!”
“Never forget that your subscribers
are in it for what they want, not what you want.” – Colin Delany, epolitics.com Online Politics 101 Version 1.5 / June 2008 Colin Delany, epolitics.com