2. About…
• Jonas Akerlund was born 10th November 1965. He is a Swedish film and music
director and also drummer. He first began his fame as a main music video director
for the Swedish pop ace Roxette.
• He has done many music videos with famous artists such as Madonna’s song ‘Ray
of Light’. Ever since that music video got released he has been well known for his
music videos of directing them.
• Ever since he first directed music videos in 1997, he has won 16 awards up till
2014. He has directed a lot of well know artists music videos such as Rihanna,
Britney Spears, Christina Aquilera, Blondie etc.
3. Madonna – Ray Of Light
• In this music video, we see that at the start its slow and calm with landscape
shots. As the music changes, we see that Jonas has edited the shots where
everything is being rushed. This is mostly in public places where its busy.
• Throughout the music video we notice that everything is rushed and fast forward
throughout but we saw a faded shot of Madonna. These were also sharp shots as
we only got a glimpse of everything in the music video.
• Jonas Akerlund has used a variety of different effects such as green screen behind
Madonna making it look like an authentic media piece. The editing of this video is
unique as Jonas includes sharp shots, fading and making everything rushed.
4. • Overall, in this music video, Jonas Akerlund makes it a unique piece of media as
he has used a variety of media techniques to make it an authentic music video.
This makes him a unique music video director as the audience of this video might
want to watch it again as so much happens (repeatability).
http://www.youtube.com/watch?v=a4tD8dy9Reg&safe=active
5. Christina Aguilera - Beautiful
• This music video has a very deep meaning. This is explained in the music video as
Jonas Akerlund expresses different situations about body images, sexuality and
bullying.
• In this music video, he expresses this by having different stories. Once a shot of
the different story appears we then have a glimpse at Christina lip syncing to the
music. This involves many close-ups showing emotion. Jonas Akerlund is using
metanarrative to engage the experience towards the audience whilst also
inspiring to the audience about different situations similar.
• The effects that Jonas has used are dark, dim and dark colours to make the music
video more effective and engaging towards the audience.
6. • Overall, Jonas Akerlund has created a deep music video telling a story about life
problems and situations. He has used many of the important concepts to make
this an unique media piece.
http://www.youtube.com/watch?v=eAfyFTzZDMM&index=15&list=PLeDYmmGYCB8PDCQsoayDl9Uh6oH7waNFC&safe=active
7. Lady Gaga – Paparazzi
• In this music video we see that Jonas Akerlund has produced an authentic piece
of media as he includes sharp shots in this music video of Lady Gaga. At rhe start
he has used metanarrative concept as he is partly telling a story at the start of the
music video.
• Jonas Akurland has also included different random scene to make the music video
interesting towards the audience. The more weird the music video to the
audience, the more they would want to watch it again.
• The effects that Jonas used vary, as for some of his effects included dim lighting
but he also included bright and vibrant colour. The music video did contain sexual
references.
8. • Overall, in this video Jonas Akurland included many features as the video
contained fake bodies as sharp shots so the audience only got a glimpse of the
scene.
http://www.youtube.com/watch?v=QgKrzdaDQMw&list=RDQgKrzdaDQMw&safe=active
9. Coldplay - Magic
• In this music video, Jonas Akerlund makes a unique piece by making the video
black and white throughout. This relates to the setting of the music video as this
is set back in the old ages.
• Jonas Akerlund has made a story out of this music video. Also, as the song title is
called magic, Jonas did the music video about magicians set back in time. Jonas
has made this into a type of silent film where there isn’t any speaking but quotes
of what the actors as saying.
• This music video that Jonas directed has a unique style compared to his other
videos that he has produced in the past.
10. • Overall, in this video, we see a unique setting that Jonas Akerlund has produced.
This stands out compared to his music videos as this is in black and white and the
setting is set back to old times. Also he has used a silent film to produce the
music video making it an authentic media piece.
http://www.youtube.com/watch?v=Qtb11P1FWnc&safe=active
