The document discusses ideas for a CD cover design inspired by other artists. It analyzes album artwork by Tinashe, A$AP Rocky, and The Weeknd that incorporate smoke, a "bad TV" effect, and simplicity with a black and white theme. The proposed design will reference the themes of balloons, shadows and a "bad TV" effect from the group's music video. A mock-up of the CD cover is presented featuring a black and white balloon image inspired by The Weeknd's album artwork. Advertisements are also proposed that connect to the case studies and music video.

1. THE PITCH
BY ESTHER YUSUFF, RHEA GERALD, NICKEETA KAUR AND NATASHA JY

2. INSPIRATIONS:
Tinashe’s album we liked the
projection of smoke on the
wall behind her also on the
back of the album we also
liked the glow effect that
she has on her as this
creates a sultry look
A$ap Rocky album we
particularly liked the bad tv
effect which we used quite
a lot in our music video
and so we felt that we
could also incorporate this
on our CD cover
The Weeknd Triology album
we were inspired by the
image because of it’s
simplicity and the black and
white theme which creates a
dark and mysterious mood

3. INITIAL IDEAS
We wanted to keep it
as close to our video.
This means we want
to keep it as abstract
as possible. However
were going to keep
the running themes of
balloons, shadows
and bad TV
Inspired by the the image used
for The Weeknd album
Triology we thought we could
create something similar to
this
This ties in with our theme of
balloons we propose to use this
as the image for the CD itself

4. Which picture do you like
the best?
MOCK-UP

5. MUSIC ADVERTS
•These two music ads are connect to our case studies
and music video
• Both rappers directly look at towards the audience,
this gets the readers attention.
The pills in the
bowl
associates
with the
Weeknd theme
in his music.

6. MUSIC ADVERTS
•These two music ads are connect to our case studies
and music video
• Both rappers directly look at towards the audience,
this gets the readers attention.
The pills in the
bowl
associates
with the
Weeknd theme
in his music.