A Drury University initiative to create an actively engaged network of DU students, faculty, and alumni on LinkedIn. Learn how to utilize the benefits of a Drury connection on LinkedIn.

1. T h e L i n ke D U p
I n i t i at i ve :
B y C h l o e Fo s t e r a n d L a u ra S p ra g g i n s
M a rc h 2 0 1 5
Developing a Strong Drury Network
One Connection at a Time

2. O u t l i n e
• LinkeDUp Initiative
• LinkedIn Benefits
• LinkeDUp Participants
• Create a Complete LinkedIn Profile
• How to Get LinkeDUp
• Contact Information

3. W h a t i s L i n ke D U p ?
A Drury University initiative to create an actively engaged
network of DU students, faculty, and alumni on LinkedIn

4. W h a t i s
L i n ke D U p’ s
P u r p o s e ?
• To help those connected to
Drury achieve their career
goals by growing and
strengthening Drury’s
LinkedIn network
• To establish an institution-
wide culture that
embraces LinkedIn for the
advancement of the Drury
community

5. W h a t i s
L i n ke d I n ?
• A business oriented social
networking service with
more than 300 million users
• A platform to build your
online brand
• A tool to cultivate your
professional network
• A place to obtain knowledge,
insights, and opportunities
Fact: 94% of recruiters find
their future employees on
LinkedIn

6. W h a t D o e s L i n ke d I n A l l ow Yo u
To D o ?
• Stay in touch with current and former colleagues through
updates
• Expand your professional network by making
connections
• Search for jobs based on location, industry type, and size
of company
• Manage your online identity by creating a robust profile
• Access knowledge by reading articles on your newsfeed
or by participating in group discussions

7. Who Should Participate in LinkeDUp?

8. Fa c u l t y
• Track the careers of current
and former students
• Reinforce the value of a
Drury education
• Facilitate meaningful
relationships between
students, alumni, and
colleagues
• List Drury University under
the experience section of
your profile to join the
network

9. A l u m n i
• Keep in contact with
classmates and
professors
• Find future employees
or interns
• Attract new students by
sharing your success
• Stay informed on
happenings at your
alma mater

10. C u r r e nt
S t u d e nt s
• Search for jobs by connecting
to alumni
• Document your educational
achievements
• Strengthen your credibility
and reputation
• Participate in discussions on
the university page
• Interact with professionals in
your field of interest

11. P ro s p e c t ive
S t u d e nt s
• Use the University
Finder to explore the
Drury community
• Discover where students
and alumni live and work
• Learn about Drury’s
notable connections
• Read recommendations
written by students and
alumni

12. H ow D o Yo u C r e a t e A C o m p l e t e
P ro f i l e ?

13. S u m m a r y
• It’s the most important
part of your profile
because it is normally the
first section viewers see
• Get people interested in
you and your work
• Make sure to illustrate
your values, passions, and
notable achievements

14. H e a d s h o t
• In a world where millions of
people meet online before
they meet in person, people
want to connect a name
with a face
• A professional headshot
adds credibility and a
personable quality to your
profile
• It can increase your
LinkedIn profile views by
more than 93%
vs

15. E x p e r i e n c e
• Showcase everything on
your resume and more
• You can create a complete
list of your professional
experiences and expound
upon your duties
• You can even include
links to your projects,
videos, photos, and
publications

16. C o n n e c t i o n s
• Search for colleagues,
classmates, and contacts in
order to gain access to their
connections
• The more connections you
have, the greater number
of people whose search
results show you at the top
of their list
• Personalize each
connection request you
send in order to increase
the likelihood of your
request being accepted

17. W h e r e a r e D r u r y ’ s C o n n e c t i o n s ?

18. G ro u p s
• By joining groups related to
your interests, you can
easily connect to like-
minded professionals who
can help you reach your
goals
• Participating in group
discussions helps you learn
about hot topics and find
new resources
• Drury has numerous groups,
including ones for alumni
and ones for members of
Greek life

19. E n d o r s e m e nt s
• Endorsements serve to
validate your skills
• Having the highest
number of endorsements
for your signature
strengths will influence
those who are looking at
your profile
• Customize your
endorsements to
showcase your knowledge

21. W h o D o I C o nt a c t Fo r M o r e
I n f o r m a t i o n ?
Dr. Regina Waters
Professor of Communication
Drury LinkeDUp Team
rwaters@drury.edu

22. C i t a t i o n s
• 2014 Social Recruiting Survery. (2014, January 1). Retrieved from https://druryonline.blackboard.com/bbcswebdav/
pid-1232481-dt-content-rid-8407941_2/courses/2014_SP_COMM0433DMAINSE01/
Jobvite_SocialRecruiting_Survey2014.pdf (slide 5)
• Arruda, W. (2014, August 26). Why college freshman need to major in linkedin. Retrieved from forbes.com (slide 11)
• Arruda, W. (2014, March 4). 22 LinkedIn Secrets LinkedIn Won't Tell You. Retrieved March 11, 2015, from http://
www.forbes.com/sites/williamarruda/2014/03/04/22-linkedin-secrets-linkedin-wont-tell-you/ (slide 19)
• Arruda, W. (2014, August 19). The 5 Most Important LinkedIn Features You Aren't Using Correctly. Retrieved March 9,
2015, from http://www.forbes.com/sites/williamarruda/2014/08/19/the-5-most-important-linkedin-features-you-arent-
using-correctly/ (slides 14, 18, & 19)
• Burnham, K. (2013, February 1). How to use linkedin’s alumni tool to network, job hunt. Retrieved from CIO.com (slide 6)
• Campbell, R. (2014, August 19). Why I Do All My Recruiting Through LinkedIn. Retrieved March 11, 2015, from http://
boss.blogs.nytimes.com/2014/08/19/why-i-do-all-of-my-recruiting-through-linkedin/?_r=0 (slide 5)
• Flaherty, A., & Atkeson, S. (2014). Digital tools predict college admissions, link employers. Education Week, 34(11), 9. (slide
11)
• Lavrasik, V. (2009, July 23). 10 ways universities are engaging alumni using social media. Retrieved from mashable.com
(slide 9)
• Shin, L. (2014, October 20). How to create the ideal linked in profile. Retrieved from forbes.com (slides 13-19)