July 6 Conference Call


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July 6 Conference Call

  1. 1. Preparing a generation of Americans to address the global challenges of the 21st century.<br />Global Citizen Year<br />Organizing – Fundraising (OFI) Initiative<br />
  2. 2. Today’s Agenda:<br /><ul><li>Introduction from Abby Falik, CEO and Founder
  3. 3. Introduction from Ananda Day, Founding Fellow
  4. 4. OFI Overview
  5. 5. The Art of Storytelling
  6. 6. Community Mapping
  7. 7. Metrics and Data Collection</li></li></ul><li>Goals and Objectives<br />GOOOOOOOOOOOOOOOOALLLS<br /> - Build a community amongst Fellows<br /> - Mobilize supporters prior to fellowship<br /> - Understand different mediums for sharing their story (online and offline)<br /> - Equip Fellows organizing and fundraising tools<br /> - Onboarding and preparation for Institute<br />
  8. 8. Goals and Objectives<br />Specific Objectives:<br />Organizing-<br />700new Facebook Fans<br />525new blog followers<br /> 400 new newsletter sign ups<br />Fundraising-<br /> $70,000 raised<br />
  9. 9. Framework<br />Sharing story – cultivating followers<br />Growing list of GCY supporters, potential champions<br />Tapping networks for $<br />Online fundraising – Facebook causes<br />Fellows to host fundraising events<br />Review of goals, new supporters, money raised<br />Organizing<br />Fundraising<br />Evaluation<br />
  10. 10. Logistics and Communication<br />Logistics:<br />Calls every other Tuesday at 5:00PM Pacific (except of consecutive calls over first two weeks)<br />TokBox and conference call options<br />Calls will be recorded and materials made available for those that cannot attend<br />Communication:<br />Posts to 2010-2011 FacebookPage<br /><ul><li>Assignments and data to be submitted directly to David via email
  11. 11. GCY Follower Sheet to be submitted on August 1stand September 1st
  12. 12. Draft emails, thank you notes, and letters to the editor</li></li></ul><li>Calendar<br />July 6th: Introductions, Storytelling, and Community Mapping<br />July 13th: Organizing Online and Offline<br /><ul><li>July 27th: Planning a Fundraising Event
  13. 13. August 10th: Public Speaking
  14. 14. August 24th: Following up with Supporters/Final Outreach
  15. 15. September 7th: Evaluation & Pre-Departure Preparation</li></li></ul><li>Why OFI?<br />Why Organizing-<br /><ul><li>Don’t be selfish! Share your GCY experience
  16. 16. Building your audience for blogging, pictures, videos
  17. 17. Effective at movement building - The Obama Campaign</li></ul>Why Fundraising- <br /><ul><li>GCY is committed to accessibility for all emerging leaders
  18. 18. Easiest way to engage a supporter
  19. 19. Ensures the supporter will follow you on your journey</li></li></ul><li>Storytelling<br />The Organizers Story<br /><ul><li>The Story of Self
  20. 20. The Story of Us
  21. 21. The Story of Now</li></ul>  <br />You have one, so let them know!<br />*Assignment – Using OFI Guide and lessons from Marshall Ganz (Youtube), outline you story and submit them to David by Sunday, July 12th. Don’t forget: Self, Us, Now!<br /> <br />
  22. 22. Community Mapping<br />You have a story, now you need an audience!<br />*Assignment:Using OFI Guide, map your communities. Try to think of 20-25 people within your network that would be interested in. Network should include:<br /><ul><li>Friends
  23. 23. family members
  24. 24. teachers – favorite language instructors
  25. 25. coaches
  26. 26. counselors
  27. 27. religious/community leaders
  28. 28. underclassmen and potential GCY Fellows           </li></ul>For right now, just map your network – next week is dedicated to developing our correspondence with them.<br /> <br />
  29. 29. Metrics and Data Gathering<br />Don’t fly blind!<br /><ul><li>Campaigns are driven by data, so let’s collect it
  30. 30. Periodic assessment – every two weeks you will receive a fundraising report</li></ul>* Challenge: Caneach Fellow is to get 10 Facebook friends to “Like” GCY on Facebook by next week??? Let’s see…!<br /> <br />
  31. 31. Review<br />1.) Your Story<br />2.) Your map<br />3.) Facebook challenge<br />By Next Monday!<br /> <br />
  32. 32. Open Discussion…..<br />