2. The Codes and Conventions of a Music Video, are the
different techniques used to construct meaning and
themes within the video. The techniques can be
divided into two types; technical and symbolic.
3. TECHNICAL.
This is how meaning is conveyed using any technical
equipment, such as the way camera angles are used to
construct different types of shots, how sound is used,
either diagetic or non-diagetic, and the pace and style
of editing.
4. SYMBOLIC
Symbolic techniques are ways of showing meanings
beyond what the audience can see, through mis-en-scene;
which involves props, settings, costumes and
makeup.
5. REASONS FOR CODES AND
CONVENTIONS.
Codes and conventions are useful for various reasons.
Primarily, it means that the audience can become
familiar with a particular genre, and begin to recognise
different conventions within that particular genre.
They provide a structure that the audience can
understand, and also ensure the lyrics of the song fit in
with the video.
