Celeritas Inc.

Celeritas Inc.
Celeritas Inc., was founded by three MIT engineers in 2003 until 2015 when two of them left the
company. Celeritas was a leading firm in the enterprise network optimization, a highly competitive
and fast growing industry when it was formed. The company was known for quality and innovation
and quickly built a reputation as industry leaders for being the first to market with product
enhancement and new solutions. Up until 2008, the annual revenue of the company doubled year. In
2011, cloud computing technologies presented new market opportunities for Celeritas and its
competitors. However, Celeritas missed its sales target for the first two quarters and fell behind
competitors in launching the new technologies. Competitors of Celeritas had seen ... Show more
content on Helpwriting.net ...
Davis mentioned that Lloyd was concerned about his egos and set impracticable goals and made
promises without consulting the other departments. The lack of communication between Lloyd and
the other departments resulted in missed deadlines. To solve the many issues in the organization that
Boyer's previous attempt had failed to solve, Boyer hired Carla Reese a "heavyweight"
organizational consultant with fast growing high–tech companies to help reestablish positive
working relationships within the company. Carla met with each SVP individually to gain trust and
understand their interest and concerns. Two issues that were alarming was Boyer's questioned
leadership skills and SVPs enmity towards Dave Lloyd. Upon completion of the interviews Carla
identified four main issues–– lack of trust and communication among senior executives, inconsistent
decision–making, confusion about goals and priority, and poor coordination–– among
... Get more on HelpWriting.net ...

Business Strategy Concepts & Nike Inc.
1. Business Strategy Concepts & Nike Inc.
Nike generic strategy for competitive advantage emphasizes product mix diversity. Nike
analyzes what products should be handled and what characteristics should meet to aim success.
When applying a competitive strategy, the product plays a role as a link between supply and
demand, so the success is determined by the ability of the company to overtake the competition
and of course, by the quality of the product from the client's perspective. Nike adapts their
products to different markets, striving for diversity and reaching all kind of consumers. To keep
its position in the market and competitive advantage over other players in the same industry,
Nike must safeguard that its business strategy and intensive growth strategies are always suited
to current business conditions.
1.1 Nike's Business Strategy and Intensive Growth Strategies:
Business Strategy:
Nike's strategy is competitive advantage based on costs. In this strategy, the company
minimizes production costs striving to maximize profitability. In other words, Nike's generic
strategy is to increase sales by offering a great product at accessible cost. Nike needs to keep its
prices as low as to its competency and ensure that the product is appealing to the consumer. To
reach all markets, Nike reduces the costs and the selling prices of its athletic shoes and other
products, and it helps the company to maintain its competitiveness, especially against other

A Market Analysis Will Be On Nike, Inc.
This market analysis will be on Nike, Inc. using the Porter's Five Forces designed by Porter, (2008):
1) Competitive Rivalry within the Industry, 2) Bargaining Power of Suppliers, 3) Bargaining Power
of Customers, 4) Threat of New Entrants, and 5) Threat of Substitute Products. Nike was founded in
1964 by Bill Bowerman a track coach at the University of Oregon who developed lightweight,
durable running shoes along with Phil Knight one of his runners and a student of business at the
University. Almost from the onset of this company factories overseas were utilized to produce the
products starting in Japan and later spreading to many other countries with inexpensive labor forces.
Nike after years of growth went from a $1 million in sales ... Show more content on Helpwriting.net
...
1) Competitive Rivalry within the Industry – Extremely High
The level of competition in the sector of athletic shoes, apparel and equipment is extremely high
between two primary businesses in this category and that is Adidas and Nike. Other shoe businesses
also are fighting to take a pieces of the market with new products and promotions these companies
include for athletic shoes brands such as Reebok, Puma, Under Armour, Converse, Vans, New
Balance, Fila, Asics, Keds, Geox, Rockport, Ecko and for clothing brands new competitors such as
Tommy Hilfiger, Ralph Lauren, Nautica and the Gap. All of these emerging brands with some of
them having their own customer bases or brand loyalty do threaten Nike's control of the largest
segment of the market. It is not so much the price of the shoes but the branding that drives the
market. So if the brand is popular than that is what the customer is looking for more than price.
Much of this threat to Nikes branding is from changing customer preferences for what brand of
sports shoes that they want.
To compete within this market a constant string of creative new invention using newer technology
to appeal to the consumer has to take place. Nike fortunately has such brand recognition and
customer loyalty along with numerous patents on materials and designs that they can continue to
hold onto the lead and seem to continue to grow into other market segments using brand line
extensions as well. They

Apple Inc. in 2010
[pic]
9–710–467
APRIL 13, 2010
DAVID B. YOFFIE RENEE KIM
Apple Inc. in 2010
On April 4, 2010, Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia
computer tablet was the third major innovation that Apple had released over the last decade. CEO
Steve Jobs had argued that the iPad was another revolutionary product that could emulate the
smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed
the release of the iPad on its magazine cover with Jobs illustrated as a biblical figure, noting that,
"The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs's record suggests that when he
blesses a market, it takes off."1
The company started off as "Apple ... Show more content on Helpwriting.net ...
It sparked a computing revolution that drove the PC industry to $1 billion in annual sales in less
than three years.5 Apple quickly became the industry leader, selling more than 100,000 Apple IIs by
the end of 1980. In December 1980, Apple launched a successful IPO.
Apple's competitive position changed fundamentally in 1981 when IBM entered the PC market. The
IBM PC, which used Microsoft's DOS operating system (OS) and a microprocessor (also called a
CPU) from Intel, was a relatively "open" system that other producers could clone. Apple, on the
other hand, practiced horizontal and vertical integration. It relied on its own proprietary designs and
refused to license its hardware to third parties.
IBM PCs not only gained more market share, but they also emerged as the new standard for the
industry. Apple responded by introducing the Macintosh in 1984. The Mac marked a breakthrough
in ease of use, industrial design, and technical elegance. However, the Mac's slow processor speed
and lack of compatible software limited sales. Apple's net income fell 62% between 1981 and 1984,
sending the company into a crisis. Jobs, who was often referred to as the "soul" of the company, was
forced out in 1985.6 The boardroom coup left John Sculley, the executive whom Jobs had actively
recruited from Pepsi–Cola for his marketing skills, alone at the helm.

The Sculley Years, 1985–1993
Sculley pushed the Mac into new markets, most notably in desktop

Staples Inc
I. BACKGROUND Staples Inc. founded in 1985 by Thomas G. Stemberg and Leo Kahn in
Brighton, Massachussets. It is headquartered in Boston and employs 89,000 employees worldwide.
Staples sells office supplies at more than 2,000 stores as well as through its catalog and call centers,
the internet site, and contract sales force. In additional to typical office supplies, stores offer
computer hardware and software, furniture, art and school supplies and printing and copy services (
Staples 10k, 2012). The company has 3 operating division: North American Delivery, North
America Retail and International. The retail stores in Australia, Brazil, China, Denmark, France,
Germany, India, Norway, Portugal, United Kingdom and the United States ... Show more content on
Helpwriting.net ...
B. BARRIERS TO ENTRY: POTENTIAL ENTRY OF NEW COMPETITORS Most office supplies
have little brand loyalty, low end–user switching costs, low government regulation, and easy access
to suppliers and distribution channels attracts potential new entrants.Economies of scale provide a
significant advantage over the larger office supply that allow them to compete with high–volume to
lead the market. Company with a strong financial able to gain better profit by negotiate better
contracts with suppliers.Entry can be achieved on a smaller scale by focusing on specific
productrange or by developing an online retail shop. The low growth in this industry also makes it
less attractive to new entrants. Overall, the threat of new entrants is strong (Merketline, 2102)
C. SUBSTITUTES There is a big challenge for those operating primarily with paper–based office
products because many companies move towards a paperless office format to decrease the
operational cost and environmental friendly. Office services such as photocopying, printing and
binding may be substituted by electronic forms of communications. Switching costs are moderate
due to already developed ICT systems by market players. Therefore the threat of substitutes within
this industry is moderate. (Pearson–Jones, 2010; Merketline, 2102)
D. POWER OF SUPPLIERS Numerous suppliers especially from low

Apple Inc
GREAT LAKES INSTITUTE OF ENERGY MANAGEMENT & RESEARCH, GURGAON
STRATEGIC MANAGEMENT PROJECT REPORT
STRATEGY MANAGEMENT AT
APPLE, INC.
1. 2. 3. 4. 5.
PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil
Yadav (30) Sharath Babu (46)
Date: April 3, 2012
Contents
1. 2. INTRODUCTION .................................................................................................................. 3
APPLE: BRIEF HISTORY ........................................................................................................ 4 2.1
2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 3. 3.1 Early Products ... Show more content on Helpwriting.net ...
Originally Apple Computer, the company was renamed Apple Inc. in 2007 to signify its enlarging its
pie from merely selling high–end computers to include iPod, iPhone and now iPad. As its revenue
and net income have shot up in recent years, Apple's share price outperformed S&P 500 index by
nearly ten times. Apple Inc. is by far the largest company in the world by market capitalization. At
$565 billion (INR 28.25 trillion!) it pips Exxon Mobil, the largest upstream oil company in the
world, worth $408 billion! The subject of study in this report is how sustainable is Apple's position
in its various product markets – PCs, digital music, smart–phones and tablets. We shall briefly touch
upon the structure of the PC business and the role of the iPod, iPhone and iPad in Apple's overall
strategy, primarily to discuss the industry analysis, competitive positioning, and sustainability
analysis. Four central issues in strategy formulation have been discussed here – 1. Evolution of the
computer industry over time and its implications for strategic positioning 2. Nature of sustainable
competitive advantage 3. Timing of strategic moves 4. Challenge of invigorating competitive
through innovation
3

Strategic Management Project Report: Apple's Strategy
2012
2. APPLE: BRIEF HISTORY
Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with
the release

Mrc, Inc. (a)
Case summary:
MRC, Inc. is a Cleveland based manufacturing company specialized in power brake systems for
trucks, buses, and automobiles; industrial furnaces and heat treating equipment; and automobile,
truck and bus frames. As till 1957 most of MRC's sales were made to less than a dozen large
companies in the automotive industry, it was exposed to the risk inherent in selling to a few
customers in a very cyclical and competitive market. To minimize the risk and to explore new
business opportunity MRC's management decided to diversify their business operation. After their
fifth successful acquisition, the CEO of MRC Archibald Brinton faced with a dilemma of whether to
buy American Rayon, Inc.
Topics which are covered in this case are: ... Show more content on Helpwriting.net ...
Q3. Should MRC acquire ARI at the price now available? In answering this question, consider (at
least) the following two alternatives frameworks:
Valuation based on projected cash flows, using a discount rate of 15%;
A situation where MRC must liquidate ARI immediately.
Ans. We know, business valuation is a process and a set of procedures used to estimate the
economic value of an owner's interest in a business. Valuation is usually used by financial market
participants to determine the price they are willing to pay or receive to acquire a business. In
addition to estimating the selling price of a business, the same valuation tools are often used by
business appraisers to resolve disputes related to estate and gift taxation, divorce litigation, allocate
business purchase price among business assets, establish a formula for estimating the value of
partners' ownership interest for buy–sell agreements, and many other business and legal purposes.
One of the most common used methods of valuation of a business is "Discounted Cash Flow
method". This method estimates the value of an asset based on its expected future cash flows, which
are discounted to the present (i.e., the present value). This concept of discounting future money is
commonly known as the time value of money. For instance, an asset that matures and pays $1 in

Essay on Monsters Inc
Monsters Inc. is an incredible animated movie (by Pixar Studios, 2001, and directed by Pete Doctor)
about monsters working in a scare factory. Proudly, the scare factory – a pillar in the community – is
a workplace in a monster world where monsters scare children. Through a high–tech system, doors
are brought to the factory that, if activated, allows the monsters to enter the child's room through the
youngster's closet. The scream produced by the child creates energy for the monster world, so that
monsters can do everyday things, such as quickly turning on a light or vacuuming the carpet.
However, this is not an easy job because children are extremely toxic to monsters (who tremble
when a child is near), and are also becoming increasingly ... Show more content on Helpwriting.net
...
For example, if the conflict was, "All of the sudden, grandma's laundry flew off the line", the reader
would probably lose interest in the story unless he or she was a launderer or happened to be
grandma. If the conflict was, "But then, Mark turned around just in time to deflect a blow from
somebody with a crowbar! He looked closer, and it turned out that it was not one attacker, but five!
And they were all married to him!" the reader would probably get his interest perked up quite a few
degrees north. The conflict, "One day, a child stepped out through the door" does not have an
interesting sound to it at all. For this essay of critique, however, the conflict unfortunately is, "One
day, a child stepped out through the door". That is not what the majority of the educated population
would call an invigorating conflict, but it is advisable to keep reading, for one cannot always judge a
story by its conflict.) One day, a child stepped out through the door. It was all an accident, because
Sulley spotted a door that he thought was mistakenly left on, and he opened it to check if there were
any monsters inside. Strangely there were not, but when he closed the door and turned around to
leave, a human child, who was a tiny girl, was taking a ride on his tail! Sulley panicked, and tried to
get rid of her, but she was more dexterous then he. What could Sulley do?!? Panting, Sulley ran to
his pal Mike, and they both tried to get rid of her, but she ultimately ended up

Nike's Advertising Strategy Of Nike Inc.
Abstract
Nike Inc. was founded by a partnership between Bill Bowerman and Phil Knight under the name of
Blue Ribbon Sports in 1964. This company operates in four segments which are footwear,
equipment, apparel and accessory products. They sell products based on their own brand like Nike
Pro, Nike Golf, Nike+, Air Jordan and others. At the beginning Nike's advertising strategy was to
use professional athletes to stimulate the demand to provide good promotion to increase brand
awareness. By observing the market demand from teenagers Nike began to develop its target market
to younger consumers because of the stiff competition that it faced from Reebok and Adidas. They
were entering strong in the market by expanding more with higher prices and ... Show more content
on Helpwriting.net ...
At the beginning Nike's advertising strategy was to use professional athletes to stimulate the
demand to provide good promotion to increase their awareness through marketing tool like word–
of–mouth in the latest 1970s and early 1980s.
In the second stage of product life cycle it was seen that in the latest 1980s the market for
fashionable and casual shoes was higher than the market for high priced performance shoes. For that
reason Nike's target market should have been focused not only to athletes but also to teenagers who
are the most important one. By observing the market demand from teenagers Nike began to develop
its target market to younger consumers because of the stiff competition that it faced from Reebok
and Adidas. Therefore, for this company it was the shift from a brand of sneakers to a product useful
to the sports culture. This was the stage that Nike brand positioned themselves powerful in the race
of biggest names like Coca– Cola, Procter & Gamble and Gillette. It was obvious that consumers
were willing to pay more for the image that brand created rather than the quality, reliability and style
than the product offered to them. By these terms they were entering strong in the market by
expanding more with higher prices and generating more revenue than their competitors did until

The Apple Inc. Company
Research The Apple Inc. is a multinational corporation that creates electronics, personal computers,
computer software, and commercial servers, and is a distributor of media content. The company also
sells and delivers digital content through iTunes and the App store.The founders of Apple are Steve
Jobs, Steve Wozniak, and Ronald Wayne. Apple was founded April 1st, 1976, and incorporated
January 3rd, 1977 in Cupertino, California. To learn about the history of Apple, it was important for
me to know the history of the company, the products they first established, how their technology
influenced the world, and how Apple increased stock exchanges in the stock market. Apple initially
began with Steve Jobs and Steve Wozniak dropping out of college during the same year and then
attending meetings at the Homebrew Computer Club. Wozniak had completed a machine called the
6800, later known as the 'Apple I'. He had began showing Jobs the technology and wanted to know
if he was interested in the commercial potential of small hobby machines. Joined by another friend,
Ronald Wayne, the three started to build the Apple I. Eventually, the first 200 of the Apple I's were
built ("Apple Incorporation"). The Apple I was a personal computer that was hand–built by Steve
Wozniak and was Apple's first product. The founders of Apple were Steve Jobs, Steve Wozniak, and
Ronald Wayne. Steven Paul Jobs was born in San Francisco on February 24th, 1955. In 1972 Jobs
enrolled at Reed College in

Nike Inc.
The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on
Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike
's clothing, shoes, and accessory line.
 
 Basketball players "want to be like Mike", but shoe companies "want to be like NIKE." NIKE
is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company
designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and
wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and
equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe
and sportswear stores ... Show more content on Helpwriting.net ...
 
 Ads work on a variety of different levels including, but not limited to, sign typology,
paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. Again,
the impact of an ad comes from the interplay between these various aspects of make–up and the
reader 's own notions about him/herself and the world.
 
 Rubber–soled shoes were first mass–marketed as canvas–top "sneakers" by U.S. Rubber, with
its keds® in 1917. But the elevation of athletic shoe manufacture to both a science and a fashion
was due largely due to Phil Knight and Steve Bowerman of Oregon.
 
 In 1958, Phil Knight, a business major a the University of Oregon, and a miler on the track
team, shared with his coach, Bill Bowerman, a dissatisfaction with the clumsiness of American
running shoes. They formed a company in 1964 to market a lighter and more comfortable shoe
designed by Bowerman. In 1968, this company became NIKE, Inc.––– named for the Greek
goddess of Victory. At first, Knight and Bowerman sold their shoes in person, at track meets across
the Western US. Their company thrived through a classic combination of entrepreneurship and
innovation. Bowerman 's most memorable technical breakthrough was the optimal traction of the
waffle soles he invented by shaping rubber in the waffle iron in his kitchen (1972). Other essential
innovations were the

Apple Inc History
History Apple computer was founded on April 1st, 1976 by Steven Jobs, Steven Wozniak, and
Ronald Wayne. Prior to the Apple's beginnings,Jobs had worked at Hewlett–Packard and the video
game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs
who told his future partner about his idea of personal computers. The two began their journey in
1975 while working on the Apple I in Job's bedroom. Wozniak later admitted that the project was
more of a hobby than a business venture at first. In Apple Confidential; The Definite History of the
World's Most Colorful Company he said "it never crossed my mind to sell computers. It was Steve
who said, 'Let's hold them in the air and sell a few.'"Along the way they had ... Show more content
on Helpwriting.net ...
The project was hard to sell because of its ridiculous price, slow speed, and formidable competition
in IBM and Xerox. "No! No! It'll never work" were the words from Steve Jobs mouth about the
Macintosh. At the onset of production of the Mac, Jobs was completely against it and its leader Jef
Raskin. He wasn't only alone, the board at Apple nearly scrapped the project in 1980 to focus on
completion of the Apple III and rising costs of the Lisa project. Jobs finally got on board with the
project in 1981. As soon as he got on board he clashed with Raskin on nearly everything about that
Mac including the costs. Raskin wanted Apple to sell the Mac for $500, extremely cheap at the time.
Jobs on the other hand was constantly trying to improve the computers speed but increased cost.
There were constant trade–offs between price and speed. Raskin finally had enough of jobs, which
led to his resignation in 1982. Apple began getting worried about the project because of IBM's
release of their own personal computer. But finally after 78 million in development costs and two
years behind schedule, the Macintosh was released in January 1984 selling for $2,500 five times the
amount Raskin originally thought he could sell the Mac for. After a successful initial distribution of
the product, sales fell dramatically selling only 20,000 a month while they were building nearly
100,000 during some months. Prior to the release of the Macintosh

Apple Inc
| Apple Apple Inc. is one of the most successful companies in the United States and in the world.
Apple Inc. is a multinational company that specializes in the manufacturing of electronic equipment
like smartphones, software and computers. The company is well known to everyone for products
like iPhone, Macintosh, iPad and iPod. Apple came into existence as the joint effort of Steve Jobs
and Steve Wozniak. Wozniak was the mind behind the technology while Jobs was mind behind the
marketing strategies. Apple Inc. was founded by Steve Wozniak, Steve Jobs, and Ron Wayne on
April 1, 1976 then was incorporated in 1977. The company was first established as Apple Computer
Inc. Later on, the company founders decided to remove the world ... Show more content on
Helpwriting.net ...
More than 50% of the company's revenues come from outside of the US which gives the company a
strong operating profit margin of 4.2% compared to 2.8% of the industry average
(DATAMONITOR). Apple's perfect position in the market place and its strong financial status gives
its customers and investors a strong confidence in the company. However, one major disadvantage
of its powerful brand is that their mistakes will be reflected immediately in the whole company. If
there is anything wrong with any of Apple's products or manufactories, sales will go down and
Apple's credibility will decrease as well. Therefore, if there a problem with its factories, employees
and products, it should be addressed instantly. Otherwise, people will misjudge the problem as
something bad that Apple is doing. Another important strength is its strong media content. The
famous iPod and its iTunes products are also a success in the past five years. The IPod provided the
company with a whole new level of sales. In 2006, more than one billion songs were downloaded
from iTunes. The iTunes music store allows people to download music, movies, TV shows, audio
books and videos for a small fee. For example, Apple charges $0.99 per song or $9.99 per album.
The variety of its product and easy accessibility of the iTunes Music Store gives Apple a
competitive advantage. Another internal part of the SWOT Analysis is Apple is weakness. Like any
other

Apple Inc
Apple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs
and sells consumer electronics, computer software, and personal computers. Apple was established
on April 1, 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman,
1976–1985, 2011; CEO, 1997–2011)( Current :Tim Cook. As of July 2011, Apple has 364 retail
stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest
publicly–traded corporation in the world by market capitalization, with an estimated value of
US$626 billion as of September 2012. Apples ruthless corporate culture is just one piece of a
mystery that virtually every business executive in the ... Show more content on Helpwriting.net ...
I put out an agenda. Eighty percent is the same as it was the last week, and we just walk down it
every single week.(We dont have a lot of process at Apple, but thats one of the few things we do just
to all stay on the same page." Its one thing when the leader describes the process. Its another thing
altogether when the troops candidly parrot back the impact it has on them. . Simplicity is key to
Apples organizational structure. The org chart is deceptively straightforward with none of the
dotted–line or matrixed responsibilities popular elsewhere in the corporate world. . One of Apples
greatest strengths is its ability to focus on just a few things at a time. . Jobs inner circle includes
(from left) Jonathan Ive, Phil Schiller, Eddy Cue, andScott Forstall, photographed on the Apple
campus in 2010. . Jobs generally kicks things off personally. Each session is as well crafted as the
public product debuts for which the CEO is so famous. . Specialization is the norm at Apple, and as
a result, Apple employees arent exposed to functions outside their area of expertise. . Apple Inc. is a
global computer manufacturing company that is going through major changes in its organizational
culture and it's organizational structure due to several events of the past few years.(Apple is going
through major restructuring to regain control of its operations and finances in order to stay
competitive on the global market. . Apple Inc.

Apple Inc Essay
Information System of Apple Inc.
BN160722
BUS 530 Managing Information System and Technology
Professor: Dr. Marko Nino
Westcliff University
06/11/2016
Abstract
This study focuses on the information system of Apple Inc.
Information System of Apple Inc. Apple Inc. is an American multinational organization that design,
manufactures and sells the high technological electronics, online services, computer software and
accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple
watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile
market across the globe. Apple delivers the applications through iTunes store, Mac App Store
developed by the Apple Inc itself. The company offers its product worldwide via different retail
stores, showroom, online stores, ... Show more content on Helpwriting.net ...
Customer Relationship Management (CRM): Customer relation management (CRM) is a cross
functional enterprise system that computerizes numerous customers serving form in direct
marketing, sales, customer service and accounting management. CRM allows a company to
distinguish and focus on their best customer so that they can be held as a loyal customer for a longer
period of time.
Deployment and Implementation of Information System The planning involved in the deployment
and implementation of information system are highlighted in the following points:
Acquisition of hardware, software and external information system services
Development and modification of software
Multiple copies of software/database and application
Successfully converting the files
Testing of program and procedures
Documentation of system
Providing software training and

Nike : Nike, Inc.
Nike, Inc.
NIKE, Inc. "was founded by William Jay Bowerman and Philip H. Knight in 1964 and is
headquartered in Beaverton, OR" (Nike, Inc.). NIKE, Inc. concentrates on NIKE Brand and Jordan
Brand products divided in seven key categories: Nike sportswear, football, action sports, women
and men's training, basketball and running. The operating segments for its Brand are: North
America, China, Japan, Western, Central & Eastern Europe and Emerging Markets. Its wholly–
owned subsidiaries include Converse Inc. and Hurley International, LLC which are in charge of
designing, marketing and distributing casual footwear, clothing and accessories.
The athletic footwear products are designed and made primarily for a specific athletic use, even
though some individuals prefer to wear the products for casual or relaxation purposes. Nike shoes
are designed with an outsole that lets the shoe not only flex but expand and contract with the foot on
every step. The midsole are able to expand in every direction for more dynamic and rapid
movement. The heel is anatomically shaped and rolls with the ground for more natural range of
motion while the soft foam provides extremely comfortable cushioning.
Nike shoes are designed to move freely in every direction a person moves. The running shoes are
boosted to fit, move and provide a more dynamic flexibility to give a more natural running
experience. The training shoes are designed to provide multi–directional agility in every way that a
person

Apple INC analysis
Introduction Of Apple Inc.
Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in
the personal computers and consumer electronics industry. The company is most well–known for
the iPod, a digital music player and Macintosh, a personal computer released in 1984.
Co–founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its
initial product Apple IIe gained relative popularity and success. The release of the Macintosh
revolutionized the computer experience with a graphical user interfere and a pointer devise called
the 'mouse' was launched in the same year. The company went public in 1980 resulting in its owners
gaining immediate wealth. However, its company's ... Show more content on Helpwriting.net ...
Also, as the purchasing power of the common has risen in various markets across the global, the
purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most
latest technology, iWatch. Having these products are considered as statues symbols in many
societies which have also increased the sales of Apple Inc. products. Another big social influence to
the Apple Inc products is the rapid growth of the music industry, which have improved markets over
the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their
competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining
a modern individual lifestyle.
Technological Factors:
The product research and development field is a basic yet crucial requirement to survive in the
consumer electronic industry. This is also mainly the reason that propels Apple Inc. to invest in the
particular field, allowing Apple products to be at the top of new innovative products. Technology
has been making huge leaps in improvement and the market has grown in size which leads to even
more competitors, thus involving technical changes and reducing the product life cycle significantly.
This enables Apple Inc. to constantly present newer products and therefore lead the market.
Environment Factors:
Apple's Professional Group is responsible for setting and applying ecological guidelines. This group
of

Nike, Inc.: Athletic Apparel And Fashion Industry
Since the early days of its inception, Nike, Inc has stood out as one of the most dominant
competitors in the athletic apparel and fashion industries. With a net worth of over $15.9 billion
dollars and the title of most valuable brand in the sporting world, the brand has proven that it has no
intention of slowing down in terms of success and innovation (Ozanian, 2018). This research paper
will explore the brand, Nike's, creation, evolution and growth and deduce why it has found such
tremendous achievement within the last fifty four years (O'Reilly, 2018). Nike, Inc. initially called
Blue Ribbon Sports was founded by university track and field coach, Bill Bowerman and his former
student, Phil Knight at Beaverton, Oregon (Encyclopedia Britannica, ... Show more content on
Helpwriting.net ...
According to statistics, Nike, Inc. had 48% of the U.S. athletic footwear market and 96% of the
basketball footwear market in 2016 (Statista, 2017). The brand has this edge over its competitors
due to many varying reasons, one being scope. Nike, Inc. has introduced a wide range of products
such as, shoes, clothing and equipment for men, women and children of all ages. By doing this they
effectively gathered most of the market population and proves that their reach is larger than their
competitors (Forbes.com,

Monsters Inc Reflection
This is the first time that I watched the movie "Monsters Inc" if not for the given task for us to write
a reflection utilizing McKinsey 7S Model of Strategy. The story is both touching, entertaining and
interesting.
Foremost of the McKinsey 7S model is the element of strategy. Monsters Inc., as a business
company, derives its product from scared children to produce energy. The children, as a source of
energy were assigned one employee each called the scarer, and permanently assisted by another
employee to handle the technical aspects of the job including recording and the filing of reports.
At the beginning of the story, Monster Inc believes that scaring children is the most viable source of
energy. The highest reading reflected on the meter scale supply the most amount of enegry.
However, the strategy shifted to the discovery of happiness from children which is more powerfull
source of ... Show more content on Helpwriting.net ...
In the movie, the new discovery shifted the lead work from Sully to Mike. Their turnabout roles
stemmed from the fact that Mike is more suited to extract laughter from children than Sully.
Personally, a new discovery of the company, or in this case a better one, can be very enriching for a
person. This could affect the output of the company into greater heights and create better products.
If not for discoveries, like in this case, research can also help the company perform economically for
better results or output.
The second element is "structure." The movie presented a direct structure – from source – to
extractor – to consolidation or reports – to management. Even with the discovery of a new energy
source, Monsters Inc maintained its operational structure. I think this is the most economical way
for the company to achieve its objective and this suits well with my personality – a simple and
straight–forward approach from personal needs to personal

Apple Computer, Inc.
Apple Computer, Inc., is an American multinational corporation. The company originally founded
on April 1, 1976, is located in Cupertino, California. Apple is renowned for their designs, having
developed their own computer software and personal computers that have revolutionized the world
of electronics. Apple was the first company to introduce the 8–bit fully functional home computer
called, Apple II, in 1977. The Apple II eventually became the first successful commercially
produced microcomputers. The framework behind the Apple II is what set the precedent for other
computer manufacturers, and ultimately led to further advancements in the world of technology.
Apple Inc., is most known for products such as, the Mac computers, the iPod music player, the
iPhone, the iPad, and the newest addition to the lineup for Apple, the iWatch. Apple offers their own
software products, such as the iOS, as well as, their mobile operating system, OS X. This is the
Apple operating system, and application software.
By revenue, among global technology companies Apple has the highest revenue ($233 billion),
profit ($53 billion), assets ($239 billion) and market cap ($586 billion) for the past year (Forbes
2016). These results make Apple not only the biggest technology company in the world, but also
recognizes them as the 8th largest company in the world. Marking a return to the global top ten, and
fourth largest in the U.S. on the 2016 Forbes Global 2000. Forbes list also named Apple the

Apple Inc.
Apple Computer Inc.
Strayer University
Bus 499
January 29, 2012
Professor Erica Atkins
Abstract
This paper describes the key strategic challenges facing Apple Computer. This paper will also
describe the dimensions along which company success can be measured. We will also describe the
critical external and internal environmental factors that have strategic implications for Apple's
future. This paper will further explain how Apple's strategy stands up against industry rivalry. In
closing we will provide recommendations to enhance the effectiveness of the company's strategy or
to change its strategic approach for better results.
Key Strategic Challenges facing Apple Computer
Apple Computer, INC.
We will describe the key strategic ... Show more content on Helpwriting.net ...
While this may sound like heresy relative to Apple history. The uniquely demanding strength and
influence of Steve Jobs is integral to Apple's heart and soul. Others will step up when he leaves but
they will not replicate him. Furthermore, when Jobs' strengths are overdone, errors occur. Past
issues such as option backdating and disclosure failures regarding his personal health will have
larger consequences in Apple's wider world operation.
Dimensions along with company success is measured
Apple company success is measured by its foundation. In 1976 the company introduced the Apple I
microcomputer. The machine became popular with hobbyists, but it had little commercial use. In
1977, the company brought out Apple II, a home and small business computer. The machine was an
immediate success. Apple Inc (2011). Apple's continued success lies in careful and thoughtful
strategic management of these complex issues and challenges Brain Mass (2011).
Critical external and internal environmental factors
Internally, using the company's core competencies in different product markets decreases Apple's
dependence on revenues from a single market. Related diversification allows the company to share
resources, activities, and technologies across product lines, and the transfer of skills and intangible
core competencies can build a competitive advantage that is difficult for rivals to emulate.

Apple, Inc. Case Study: Apple Inc
Apple Inc. case study tells the history of the company, where and who had control in decision
making to make the company increase in revenue. From the cofounders, Steve Jobs and Steven
Wozniak all the way to replacement CEOs that the board members would appoint if predict profits
were not where they expected. Apple's only mission was success and producing better quarterly
earnings. But everything comes with a price and Apple has seen their share of reported losses. John
Sculley, Michael Spindler, and Gil Amelio had their turn in the CEO position put proved insufficient
while running the head of operations.
Not being able to present growth in revenue and the different strategies to produce revenues failed
(Gamble & Thompson 2010). This case study focuses on not only the revenue made and loss but the
competitors who posed a problem also the different business acquirements and business ventures.
Strategy & Plan Apple's core business was computers and even though they had new products like
iPod, iPad, and iPhone which would out sale their computers per Gamble & Thompson (2010). But
Apple's strategic plan was to venture and improve all over their markets especially the computers.
Because the computers started the business and was the reason why they had been in business
functioning on its own ... Show more content on Helpwriting.net ...
I mean he had the vision of making the computer in color and more consumer friendly. And usually
only the person with the vision is the person that can steer you in the right direction creatively.
Because most times when people include others the vision or mission becomes crowded and
misguide from the true purpose in the first place. Steve Jobs had insane plans or visions for the
company and not even half of his ideas could be made and sold. But I will say sometimes insane is
the way to go especially when being an

The Challenge For Apple Inc
Tim Cook took over CEO for Apple in 2011, and then Jobs passing away soon after, people
wondered if Cook would live off Job's legacy or if he would continue Apple in being the big
innovative technology giant and move past the iPad and iPhone it had become so popular from.
Cook has since produced the Apple Pay and Apple Watch products although the company still relies
heavily on the iPhone as the main revenue maker at 69% (Yoffie & Baldwin, 2015). This case study
is going to discuss the case facts and root of the problem, analysis and decision making, action
planning, and measurements of the ideas.
Case Facts & The Root Cause of the Problem The current challenge for Apple Inc is to find the next
innovated product to increase revenue and ... Show more content on Helpwriting.net ...
Cook can continue with the current technologies he has created and continue to "live off" of the
revenues from the iPhone and iPad sales.
2. Look for new innovative talent that can create the next product. This could include replacing
Cook as the CEO for someone that has new ideas for the next technology.
3. Focus on the products Apple currently offers and revamp them. Make the products available to
other control systems which will allow additional users the chance to utilize the product.
4. Advertising is limited for the new products that Apple is creating. Apple needs to advertise the
products more. This could be as simple as offer giveaways, offering product classes so individuals
can find more ways to utilize their product to its fullest extent.
5. Research and development. Apple needs to continually do research to create the next technology.
Additionally, Apple needs to complete surveys and do research to find out what the market is
missing from there the innovation technology can be produced.
The best alternative for Apple to complete would be the research and development.
Action Planning
Action Required Action by Time required/Deadline
Start brainstorming regarding new innovative technologies Technology teams 1–2 months January –
February
Create teams to start researching the market Supervisor of marketing 1 month January
Prepare the surveying for the mass public to obtain ideas. Marketing Teams 1 month February
Send survey's out to mass public to obtain

History Of Apple Inc.
History of Apple
Apple Inc., formerly Apple Computer, Inc., was founded on April 1, 1976 by Steve Jobs and Steve
Wozniak, who vision was to change the way people viewed computers. Jobs and Wozniak both
college dropouts wanted to make computers user friendly and small enough that the consumers can
have them in their homes or offices. The two incorporated the company on January 3, 1977 in
Cupertino, California.
Apple I started out in Jobs' garage, him and Wozniak sold them without a monitor, keyboard, or
casing. The introduction of Apple II revolutionized the computer industry by creating the first ever
color graphics. Jumping there sales from $7.8 Million revenue in 1978 to $117 million in 1980,
which was the same year the company, went public. Jobs hired PepsiCo's John Sculley to become
President of Apple after Wozniak left the company. In 1985, Steve Jobs felt ousted, he left and
moved on to have a huge success in computer animation. Bringing his new software and technology
to George Lucas, where they teamed up and Jobs became the largest shareholder in Pixar, which
created Blockbuster hits like A Bugs Life, Finding Nemo and Toy Story. It was until 1997 when
Steve Jobs came back as an interim only to become the CEO of Apple in the year 2000. Helping
regain Apple market share, from Microsoft and their Office software.
Apple Inc. has pioneered the way we use technology today. Not once but multiple times through the
tenure of thirty years. Innovating and influencing the way

Apple Inc. : Overview
Overview of Apple
Apple Inc. Is a multinational manufacturer that 's centered in the USA and headquartered in Apple
California located in California, U.S. Apple was once centered in April 1976 with the aid of Steve
Jobs and Steve Wozniak and was built–in in January 1977. The organization designs and later sells
purchaser electronics, personal computers and computing device application. The Macintosh variety
of character desktops, iPod, iPhone and the iPad are among the Apple's satisfactory identified
merchandise. Normally probably the most program furnished with the aid of utilizing the brand
entails ultimate lower studio that could be a monitor and video construction suite, Aperture which is
legit pix utility, iTunes media browser, Mac Os X working process and common sense studio which
is a music production suite (Apple, 2012). As of May just 2012, Apple (2012) suggests that the
organization has over 300 stores located in more than ten international locations in additional to the
online retailer. Banton (2011) describes Apple has been among the finest technological
organizations in the world so far as firms' traded in the world via market capitalization are worried.
In keeping with Banton (2011), some analysts have even immediate that Apple has more cash than
the U.S. Government. Apple (2012) states that, the manufacturer has greater than 60,000 staff
employed on everlasting foundation and a few 2,800 temporally staff in world. Whatever the
success that the manufacturer has

Apple Inc. Essay
Apple Inc.
I am going to start off by going into a little bit of history about apple and how it has grown over the
past 10 years or so, I am also going to talk about some new products from Apple such as Apple TV
and the iphone, as well as the name change, and the new direction they have chosen to take with
their marketing and what it has helped them accomplish over the past couple of years.
Apple Inc. has come a long way from what it used to be. The computer market has always been a
PC based system being mainly pushed by the Microsoft software platform. Apple Computers has
been struggling to make it in the computer market for a long time, going up against their competitor
Microsoft who had a monopoly on the market. Microsoft had such ... Show more content on
Helpwriting.net ...
This was just the start for Apple's new ideas and goals to penetrate the consumer market.
All throughout the early 21st century the iPod has been the sought after mp3 product. Everybody
had to have one, and if you did, you were pretty cool. In 2004 Apple joined up with U2 to help
promote their new 20 gig ipod release. This was a great example of apple's new marketing plan,
going for the entertainment and media side of the market.
Another side of Apple that really made the music industry happy was then they started to sell songs
on itunes for $1 a song. Music Pirating was a huge issue throughout the early 21st century and
Apple was on the for front of helping fix that. In 2007 Apple introduced the iPhone and Apple TV,
two revolutionary products that is changing Television as well as the cell phone market as we know
it.
Apple TV is setting a new standard for the viewing of media, it gives the consumer the capability to
wirelessly connect their computer to their television to stream virtually any video, song or website
on the internet through their TV. This is the new are of wave of media technology allowing people
to watch whatever they want whenever they want without any regular scheduled programming. This
is also a major bonus for television marketers since they are able to tell exactly how many views
each show or video is being watched.
Onto the iPhone. When the iphone hit the market it was a must have item. Everybody wanted one!

Apple Inc.
Apple: An Introduction Apple Incorporation is one of the largest organizations dealing into
Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile
Phones and Multimedia Devices. The company has been extremely innovative in the field of
multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has
always believed in innovation and that is the major reason why it has been so successful in the
mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile
Phone industry. However the operations have been largely based in the United States and in times of
recession any organization needs to focus on economies of scale and thus focus on growth ... Show
more content on Helpwriting.net ...
It has been evidenced that Mac Users would never prefer to shift to any other brand and so is true
for I Phone users. The intangible aspects like after sales support and warranties are also best in class
for the products and thus the user experience has been always very high. The product can be further
categorised into three areas which are: Core: In this category the benefits or the service of the
product is analysed. The products that Apple offers are high on service quality. Apple invests
heavily into Research and Development and thus the services are of high quality. For any product or
service there is a product life cycle in which there is a decline phase. The following figure illustrates
the product life cycle for any product (Baker, 2007) With Apple the Growth has been substantial and
it can be stated that the Products have reached a maturity stage and hence there is a chance of
decline. This has also been evidenced to certain extent as Samsung has taken over as the market
leader in the mobile phone segment. The emergence of cheaper brands like Lenovo etc has also been
a challenge for IT products of Apple. However it is also true that Apple has always focussed on
consumer trends and demands and thus has been capable of avoiding the decline stages. Further
market development and diversification strategies have been suitably implemented

Apple Inc
Question 1:
Which of Porter's four competitive strategies does Apple engage in? Explain. Scope | Broad | Cost
Leadership | Differentiation | | Narrow | Cost Focus | Differentiation Focus | | | Cost | Differentiation |
| | Source of Competitive Advantage |
Figure 1.0: Porter's four competitive strategies
Porter's four competitive strategies does Apple engage in are cost–leadership strategy, differentiation
strategy, cost–focus strategy and focused– differentiation strategy. Explanation is as below. 1. Cost–
leadership Strategy
Apple used to identify customers' specific needs and designed to meet their needs. The cost strategy
here can be clearly shown when Apple design iMac computer and iBook ... Show more content on
Helpwriting.net ...
People like to feel that they are unique individuals with their own needs and desires. One of the best
strategies for dealing with competitors is to offer customers exactly what they want, when they want
it, and how they want it. The Internet provides a new outlet for mass customization by allowing
customers to order one–of–a–kind products. For example, Apple uses product differentiation to help
market its iPod and online music system to a broad swath of the population and create barriers that
its competitors are having difficulty overcoming. 3. Cost–focus strategy
This strategy is crafted to give customers by incorporating good–to–excellent product attributes. A
typical example is the incorporation of iPod digital music player, iTune website for the sale and
download of music in the computers provided users of Apple Computers Value for money. 4.
Focused– differentiation strategy
Apple has differentiated it products focusing on the professionals and producing computers tailored
to meet exact needs professionals. Computers designed for professionals have complex functions
that meet their today's requirements. Focus strategy based on cost. This strategy is concentrating on
narrow market segment by providing low cost products to the segment. Apple has achieved this
through the production of iBook computers to serve the customer section.
If an organization is in a fiercely competitive market, it can choose to focus on a very narrow
segment of

Apple Inc. in 2010
Key Success Factors There are several key success factors for Apple, Inc. that have made it
successful in the markets that it competes in. First, the company is constantly coming up with new
and creative innovations. In the personal computer industry, it created MacBooks in 2009. In the
personal media player industry Apple created the iPod. This followed with the creation of the itunes
store, which catapulted iPod sales. This was due to the fact that consumers could download and
store music, movies, and applications and use iTunes in conjunction with the iPod. In 2007, Apple
entered the smartphone industry by launching the iPhone. Finally, in 2010, Apple introduced the
iPad (Thompson, Peteraf, Gamble, & Strickland, 2012) .The ... Show more content on
Helpwriting.net ...
KSFs in the future Many of the traits that will be required of companies to be successful in the
future of these industries point will remain the same. Technology is all relative. It is constantly
evolving and improving, but the principles remain the same. Innovation is very important. Apple
may run into problems given that it has begun to simply churn out updated versions of previous
products. Companies will still have to make sure that products are still very consumer friendly.
Apple is positioned well in this element of cause of people's greater familiarity with Apple products.
Apple seems to be well aware of this familiarity and continues to keep its user programs similar in
newer products, while still meeting consumer demand for more options in products. Likewise, style
will always be a very important driver in the industries that Apple is competitive in. To stay atop
these various industries, Apple must continue to launch products that are stylish and fashionable.
Industry Changes The first industry change is that Samsung has begun to dominate the smart phone
industry, gaining a 46 percent share in the last quarter if 2012 (Brandon, 2013). Apple will have to
make some changes or Samsung's dominance will continue. Another threat to Apple's success is the
emergence of touch laptops. Touch

Financial Analysis: An Overview Of Nike Inc.
Preface
This report is part of Introduction to Business subject (MGT1101). The topic is Nike Inc. This report
was written to give the reader an insight into Nike Inc. This report was written to show the reader
different aspects of the company, how it was established, what it has to offer and some general
knowledge of the company that may be interesting and useful. In this report we will take you
through Nike's journey in becoming such a successful and well known brand and how it maintains
its standards and keep the company alive also the struggle of competing with other heavy weight
companies in the same industry.
Table of contents page
Chapter1
1 Company History 1.1
Chapter2
2 Company's form of ownership
Chapter3
3 Company products
Chapter4
4 Company's form of competition ... Show more content on Helpwriting.net ...
Nike is now the most popular brand. It's not only in America, but also throughout the whole world.
Nike has all the athletic shoes, clothes, and other accessories one would need to wear in their certain
sport.
Nike's target market for their shoes, clothes and other accessories are males and females between 18
and 35 years old. Nike's Competitive market has expanded and dominated in the international
market. Nike disburses TV ads during professional and college sports events, prime–time programs,
and late–night TV programs. A financial analysis helps us compare a company's current
performance with its past performance Gives us an idea of how the entire industry is performing as
well as liquidity ratios, profitability ratios, and leverage ratios will give us a good understanding of
how Nike, Adidas Group, and Under Armour are performing.
The strengths
Nike gets top athletes to wear and sponsor their products rather than events or competitions as
much. Nike explains that people tend to remember what the player wore and not the brand that
sponsors the event that the players perform at.
The

Community Relations Efforts Of Nike Inc. Essay
Isuri Rajapaksa
Dr. Quinn
Case Studies
12th December'16
Title: Community Relations for NIKE
Author: Isuri Rajapaksa
Faculty Sponsor: Katrina J. Quinn
Abstract:
This case study examines the community relations efforts of Nike Inc. This project gives an
overview of the company and shows how the community relations programs can be developed
globally. It also consists of the comparison between Nike and Toms. Finally this case study also
includes and insight on an interview, suggestions and an evaluation.
Nike is a multinational corporation founded by Phil Knight and Bill Bowerman in 1964. Nike
produces, markets and sells athletic footwear, apparel and other accessories. Even though they have
a great reputation with their products, Nike is not seen as a good corporate citizen. Nike does not
have enough campaigns that they do globally, especially in Asia after allegedly being accused of
Violating Labour Laws in 1996. Nike was involved in Child labour. The only active campaign they
have running globally is the "Active Schools" Campaign.
There are many strategies and tactics that Nike could use to build back their reputation and regain
the consumer base they lost when this issue started. With the large social media platforms Nike has,
They are able to show the campaigns that they do and the causes that they believe in.
Toms being a smaller company compared to Nike, do so much more for the community– they have
many corporate social responsibility programs. Nike still

History of Apple Inc
Apple Inc.,
Apple History
Steve Jobs and Steve Wozniak launched Apple on April 1, 1976 with the completion of their first
personal computer, the Apple I. The system was first introduced at the Homebrew Computer Club in
San Jose, CA. The two founders found initial success with hobbyist markets and education, and
chose to develop the Apple II for introduction in 1977 at the West Coast Computer Faire. By this
point the founders were beginning to attract attention from venture capitalists, many of which are
located throughout the Menlo Park, California area adjacent to Cupertino, the city Apple was
founded in. Mike Markkula, a venture capitalist at the time, invested $250,000 and the company
(Apple, Investor Relations, 2012). From that initial investment, Apple was able to quickly expand its
sales, marketing, supply chain strategies and production. Within six years Apple would
revolutionize personal computing with the introduction of the Apple Macintosh in 1984 (Apple,
Investor Relations, 2012). During this same time period Apple introduced a series of higher–end
closed architecture systems including the Lisa and a series of workstation–based products for
graphical analysis (Apple, Investor Relations, 2012)., Concurrent with this development were global
marketing efforts aimed at expanding global Macintosh sales which were stagnating at just 13% of
overall PC sales (Cuneo, 2003). Apple was beginning to lose the battle for the desktop to IBM and
their profitability was

Nike 's Business Model : Nike Inc.
Nike Inc. is a multinational athletic sportswear corporation that produces a wide range of both men's
and women's footwear, clothing, equipment and accessories. It is also globally the largest seller of
such garments, selling to approximately 19,000 retailers in the USA, as well as in 140 other
countries around the world. Of course with such territory Nike has become a huge target to a broad
range of campaigning non–governmental organizations and journalists as significant representation
of business in society. In Nike's case, like most big manufacturing companies, their biggest social
issues involve human rights and conditions for workers in factories in developing countries. Other
issues that Nike seems to face include their transition towards becoming a more sustainable
company as well as providing top and long–lasting quality products for their customers.
Today, Nike has a pretty good image when it comes to labor practices, however, this was not always
the case. Nike was an early target for labor abuse activists for the very reason they found their
success: their business model. Their business model was built on outsourcing their manufacturing
and then spending the money they saved on aggressive marketing campaigns. Nike has
approximately 700 factories, in which around 20% of workers are creating Nike products. The
conditions in which these workers must endure have been a tender spot and easy target for
allegations made by campaigns for poor conditions and commonplace

Bridgestone Americas, Inc.
Dr. Black, Bridgestone Americas Inc. has several competitors in the tire and rubber industry. In
effort to benchmark with competitors, two top competitors' websites were selected and compared to
the Bridgestone Americas, Inc.'s website. First, The Goodyear Tire and Rubber Company is a major
competitor of Bridgestone Americas, Inc. The company Chief Executive Officer and President is
Rich Kramer. Goodyear is often recognized as a top tire company. The company operates on the
premise of quality and integrity drives the innovation embedded in their products. In addition,
Goodyear has been in existence over 116 years. The company provided products to consumers
under several brands. The brands are Goodyear, Fulda, Dunlop Tire, Sava, Kelly

A Project on Apple Inc.
[pic] |An IT Industry Project | |by | |SAARTHAK VERMA | |(WRO 0284493) | INDEX |S.No
|Subject |Page No | | |Foreword |3 | | |Apple's Mission Statement |4 | | ... Show more content on
Helpwriting.net ...
There is an ease of operation, it is free from any fear of viruses, and most importantly, it doesn't
CRASH like any PC. My Dad purchased the iMac way back in 1998. Today it continues to function
as effectively. It is rather sad that Apple computers were commercially unsuccessful. Perhaps, it was
because of Apple's unwillingness to licence its Mac OS to other hardware manufacturers. Today PCs
with Microsoft windows are manufactured by hundreds of companies. But ask for a Mac OS based
computer. Only Apple manufactures it. As said earlier, Apple has just turned the corners and is
looking ahead into the future with some great ideas. The project assignment for me couldn't have
been anything else, but Apple. –Saarthak Verma. 19th February 2009. . [pic] Introduction A pple
Inc., formerly Apple Computer, Inc., is an American multinational corporation which designs and
manufactures consumer electronics and software products. The company's best–known hardware
products include Macintosh computers, the iPod and the iPhone. Apple software includes the Mac
OS X operating system, the iTunes media browser, the iLife suite of multimedia and creativity
software, the iWork suite of productivity software, and Final Cut Studio, a suite of professional
audio– and film–industry software products. The company operates more than 250 retail stores in
nine countries and an online store where hardware and software products are sold.

The Success Of Apple Inc.
In the last decade, Apple Inc. has become one of the utmost successful and wealthiest companies in
the world. With the aid of other companies in the field of technology, Apple has achieved strides in
the area of innovation that is nearly unparalleled in this modern age. How has the success of this
once computer company turned into a multinational technology company, effected its workers,
customers, and the social–economy that we live in? Slowly, Apple Inc. has become one of the
largest companies in the world with their products being used everyday by millions of people and a
major impact in the social economy and quality pay and benefits for their employees, however, with
below average treatment in particular cases. Apple generally puts on a clean and sleek face to the
public. Since the basis of apple is technology, they tend to exploit that aspect to their advantage,
making customers feel completely immersed when walking into one of their stores with the sleek
interfaces and "Genius Bars". The placement of these stores should come to no surprise as the
location of the stores exist in the substantial cities where maximum foot traffic occurs. Presently,
Apple stores are in forty–five of the fifty US states and in more than seventeen different
countries/regions including Australia, Hong Kong, and Paris ("Apple Retail Store – Store List.").
However, consumers are not completely limited to buying Apple's products in their stores, Apple
has all their products available online.

Nike Inc. : A Sports Gear Company
Nike Inc. is a sports gear company based out of Unites states of America. The company deals with
development and sales of athletic sport equipments and recreational products. Nike sponsor various
athletes and teams by providing their products to promote. The brand is endorsed by various famous
players such as Carl Lewis, basketball player Michael Jordan, Jackie Joyner–Kersee and Sebastian
Coe. Nike products cover running, basketball, football, cricket, tennis and golf under Nike and
Jordan brand names.
History–
Nike was established as Blue Ribbon Sports in the year 1964 by Bill Bowerman and Phil Knight. It
was distributing for a Japanese shoe company Onitsuka Tiger. The name Blue ribbon sport was later
changed to Nike in the year 1971. In next nine years Nike captured 50% share in the American
athlete shoe market. The company started its first public offering in the year 1980. Nike was always
able to outshine other players in the market due to its global marketing campaign complemented by
celebrity athletes and professional sports teams. The company spent $1.09 billion on advertising in
the United States in the year 2013.
Size–
Nike employed more than 62,600 workers worldwide. The total revenue of the company was $ 27.8
billion in 2014. Out of this, maximum business was from North America. In 2014, Nike's footwear
section had the revenue of $7.495 billion (US dollar) in North America, whereas apparels and
equipment amounted to $3.937 billion and $ 0.867 billion. In the

An Evaluation Of Nike Inc.
Nike Inc:
Eric Eichman
Patten University
7/10/15
NIKE INC
2
Table of Contents
1.0 Introduction ............................................................................................... 4
2.0 Copies of the Nike Inc's financial statements ................................................ 6
3.0 An evaluation of Nike Inc's financial stability ............................................... 8
a. Nike Inc's financial stability ........................................................................ 8
b. Operating Income, income before taxes, net income, earnings per share and retained earnings for
current year ......................................................................... 11
c. Sales growth, tax rate and dividend payout ratio .......................................... 12
d. Calculations of ratios ................................................................................ 13
(i) Profitability ............................................................................................. 13
1.i.1.1. Net profit margin ............................................................................... 13
1.i.1.2. Return on shareholder equity (ROE) .................................................... 14
(ii) Liquidity ratios......................................................................................... 15
1.i.ii.1. Current ratio ...................................................................................... 15
1.i.ii.2. Quick ratio

The Story Of Apple Inc.
Overview
The story of Apple Inc. is a modern day success story, but one that comes from very humble
beginnings. The company has gone from one started in a garage by two friends, to one of the most
successful companies in the world. Apple just recently celebrated their 40th anniversary, having
been founded on April 1st, 1976 (Rawlinson, 2016). The original two founders, Steve Wozniak and
Steve Jobs, envisioned building computers that would change the entire model of personal
computing. Although the two Steve's had a falling out of sorts, Steve Jobs remained the face of
Apple Inc. until his death in 2011.
The innovation of products like the iMac and the iPod brought Apple much success, and the
introduction of the iPhone all but ... Show more content on Helpwriting.net ...
They hope to use their expertise in product design as well as software application to bring all the
features people enjoy with their mobile devises to one more platform, their television sets.
A. Justification
For all intents and purposes, Apple Inc. essentially wrote the book on product launches. With Steve
Jobs at the helm, Apple essentially took product launches and turned them into shows of
entertainment. Sometimes with the help of celebrities and special guests, these product launches
transcended the typical expectation of announcing new products and added a twist, which countless
companies have tried to emulate.
Apple has maintained continued success with their product launches, and there is one aspect that has
remained consistent: secrecy. Keeping the specifics on what type of product will be introduced has
been a staple for years with Apple. "By keeping major product details and looks under lock and key
until the opportune moment at your launch event, you can keep your consumers and the press
guessing and talking. This will keep your product on the tip of everyone's tongues" (Morpus, 2015).
II. Production Needs
A. In its simplest form, cycle time is an internal process, while takt time is external and depends on
outside variables. "Takt is dependent on the customer demand. Cycle time is dependent on the
process required to manufacture a particular product" (Nijagdal, 2016).
Apple has had years of

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