8 Week 6 Assignment 2 April Monk Strayer University BUS499 Business Administration Capstone Dr. Grizzell 02/10/2019 Introduction The Nike Company is a giant company whose operation are influenced by a number of factors. The environment under which the company operates influence its level of production, sales and marketing. Additionally, the environment is an important function of the company’s human resource management. The industry which the company operates in is highly competitive due to existence of other companies. The company has come up with extensive strategies which increase its ability to compete and increase its customer base. The five forces of competition are a major ingredient of the company’s competitive design. The management in the company understand the importance of adopted a well-structured design to enhance future improvements and control external threats and opportunities. The strengths and weaknesses of the company also influence production and marketing. The available resources, capabilities and core competencies are integral in achieving a vantage position in the sports merchandise industry. General environment Sports merchandise industry is made up of different components which directly influence the existing company. The world of sports has grown in popularity during the last few decades. This has prompted the growth of a robust industry which focuses on manufacturing and selling sportswear and other accessories. The environment in this industry is highly competitive due to existence of many company which produce similar products. Companies such as Adidas, Puma, and Mikasa among others offer competition to Nike. Therefore, the existence of a highly competitive nature within this industry ranks as the most influential part of the environment. Technological advancement also plays a huge part in influencing this industry. The world of sports has embraced application of new and innovative technologies which improve performance. The company has to adapt to the change in customer preference in terms of the choice of technology. This is because a customer influences the company’s level of sales and production. Five forces of competition The five forces of competition are important to the company since they influence its operations. The factors determine how much the sportswear industry is attractive thereby influencing the strategies laid out by the company. The forces also determine the attractiveness of this industry in terms of favorable competition and likely profit margins. The factors also directly influence the company’s ability to give good services to its customers thus gaining loyalty. These microenvironment forces help the Nike Company to apply core competencies and resources to achieve high profits. Item 1 The onset of new sportswear companies whose products are almost autonomous creates a threat to the firm. These products are a good customer substitute. Some customers go these products since they solve.

1. 8
Week 6 Assignment 2
April Monk
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are
influenced by a number of factors. The environment under
which the company operates influence its level of production,
sales and marketing. Additionally, the environment is an
important function of the company’s human resource
management. The industry which the company operates in is
highly competitive due to existence of other companies. The
company has come up with extensive strategies which increase
its ability to compete and increase its customer base. The five
forces of competition are a major ingredient of the company’s
competitive design. The management in the company understand
the importance of adopted a well-structured design to enhance
future improvements and control external threats and
opportunities. The strengths and weaknesses of the company
also influence production and marketing. The available
resources, capabilities and core competencies are integral in
achieving a vantage position in the sports merchandise industry.
General environment
Sports merchandise industry is made up of different components
which directly influence the existing company. The world of

2. sports has grown in popularity during the last few decades. This
has prompted the growth of a robust industry which focuses on
manufacturing and selling sportswear and other accessories. The
environment in this industry is highly competitive due to
existence of many company which produce similar products.
Companies such as Adidas, Puma, and Mikasa among others
offer competition to Nike. Therefore, the existence of a highly
competitive nature within this industry ranks as the most
influential part of the environment. Technological advancement
also plays a huge part in influencing this industry. The world of
sports has embraced application of new and innovative
technologies which improve performance. The company has to
adapt to the change in customer preference in terms of the
choice of technology. This is because a customer influences the
company’s level of sales and production.
Five forces of competition
The five forces of competition are important to the company
since they influence its operations. The factors determine how
much the sportswear industry is attractive thereby influencing
the strategies laid out by the company. The forces also
determine the attractiveness of this industry in terms of
favorable competition and likely profit margins. The factors
also directly influence the company’s ability to give good
services to its customers thus gaining loyalty. These
microenvironment forces help the Nike Company to apply core
competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are
almost autonomous creates a threat to the firm. These products
are a good customer substitute. Some customers go these
products since they solve the same economic need. The
availability of such close substitute combined with the
customer’s ability to bargain imposes a threat to the company’s
profits. The company has come up with new strategies to ensure
that prospective customers opt to purchase a Nike brand. The
threat of substitutes is minimized by the company ensuring that

3. their products are simple and well designed to fully satisfy the
customer needs. Nike has built affordable sportswear with
modern features and easily accessible to potential customers
thus neutralizing the threat of substitutes.
Item 2
Among the potential impediments of making profits in the
organization is the threat created by new entrants in the
industry. Within the last two decades, there has been an upsurge
of new sportswear companies. These new companies have led to
the deduction of profits as previously made by the company.
Though there is no perfect competition, profitability must be
above zero so that the business can stay afloat. These factors
has been neutralized by customer loyalty to the Nike Company.
The company has also switched the cost of some products while
ensuring that it takes full advantage on its access to the market
channels. Nike has a strong brand which has been in existence
for decades. The popularity and effectiveness of Nike products
ensure that it enjoys a larger part of the existing customers.
Individuals who have previously used Nike brand remain loyal
to the company thus the threat of new entrants is minimized
(Porter, 2008).
Evaluation
The Porter’s five forces framework is an integral tool used to
look into enhancing completion ability of the organization. The
framework creates an in-depth analysis of the profiting making
ability of any organization therefore painting the goal driven
competition. Profit making is associated with the
microenvironment forces. Unlike the macro environment forces
which are inclusive of the external factors, microenvironment
factors are those factors which surround the firm but these
forces adversely affect the profit making prowess of the firm. A
single alteration of any of these factors prompts the company to
rearrange its marketing strategies so as to reach the profit
ceiling. The Nike Company has dealt with the threat of
substitutes and new entrants by ensuring that its products are
quality, assessable and affordable. The company has intensified

4. its advertisement with signed deals with major sports
federations such as the NBA together with major athletes. This
makes the brand popular thus attracting more customers.
Future improvements
The company should improve its performance by increasing its
production to other sports accessories. Additionally, Nike can
reinforce their dominance in future by fully sponsoring major
leagues such as English Premier League or any other sport
league. The company’s management should work to minimize
competition by buying smaller companies to increase customer
base.
External threats and opportunities
The major external factor affecting Nike Company is its
customers. Individuals who are willing to purchase the
company’s products influence how Nike performs. Additionally,
customers are Nike computer consumers which means that their
preference in consumer sportswear directly affects the company.
Apart from customers, the company operations are affecting by
the market forces. Existence of similar products in the market
results into higher competition. Companies such as Adidas,
Puma among others develop similar consumer electronics. This
lowers Nike’s products consumption resulting into lower
profits.
Threats and opportunities strategies
The company should come up with a feasible design of
satisfying its customers. The company should increase customer
satisfaction and create active online platforms to receive
comments, suggestions and complaints from customers. The
company should also made strides in ensuring that it stays
relevant in the market. The company’s structure, human
resources and management should provide a strong foundation
for operation. The company’s philosophy of creating simple,
unique and reliable products will ensure that Nike remains
dominant in the market even in the future.
Strengths and weaknesses
Nike has been involved in numerous controversies in the past.

5. Its involvement in such scenarios is the company’s greatest
weakness. The company also has experienced strikes and go-
slows from employees demanding better working conditions.
The greatest strength in this company is existence of a highly
organized management which is able to coordinate production,
human resources and marketing. This ensures the company runs
smoothly without major setbacks. The company also enjoys a
robust communication network between all stakeholders.
Threats and opportunities Strategy.
The company should adopt a well-defined organizational
structure so as to maintain effective competition within the
consumer electronic industry. There is a strong product rivalry
in the market propagated by cheaper and more reliable products.
Nike’s success in the market lies within its goal, mission and
structure. The company was founded with a goal of providing
well designed and reliable products. This is should be seen in
the company’s unique products. Additionally, the company
should minimize involvement with controversial characters and
issues in the sports industry. This will ensure that it maintains
all its customers thus maintaining profit margins.
Resources, capabilities and core competencies
Nike Company has the ability of growing its profits to
unimaginable levels. The sports industry is robust with
discovery of new game platforms and an increase in the number
of people participating in sports. The company has numerous
assets includes a stable financial position, competent and
skilled employees, many offices and plants spread across the
world and numerous shops in different countries. With these
resources the company can increase production and improve
marketing. Although the company has been named as the most
robust in sportswear industry, proper utilization of the resources
will increase profits and dominance in the industry (Nike,
2010).
References

6. Nike. (2010, May 23). Nike Inc.'s Website. Retrieved from
Nike: http://www.nike.org
Porter, M. (2008). The Five Competitive Forces that Shape
Strategy. Harvard Business Review, 78-93.
Running Head: HR CLOUD TECHNOLOGY
HR CLOUD TECHNOLOGY
7
HR Cloud Technology
January 30, 2019
Marketing Plan Targets the Market Segment
HR cloud technology is becoming a basic requirement for most
companies within the consumer goods industry. The industry is
mainly composed of firms which deal in food production,
beverages, clothing, electronics, and automobiles, among other
major goods directly purchased by customers. The marketing
plan, therefore, targets the market segment by showing the
major reasons why HR cloud technology is significant in the
consumer goods industry through conducting a needs analysis.
Most of the activities in which the consumer industry companies
engage in require a centralized location from which various HR
functions should be conducted. Cloud computing technology
provides the best platform to ensure there is consumer
satisfaction, effectiveness in sales and also better employee
engagement that is crucial to the success of various
organizations (Buyya & Venugopal, 2008).
Positioning Statement
The HR cloud technology will be a combination of both
customer and employee information system. In many occasions,
organizations only have a cloud technology which strictly deals
with matters associated with the employees. Others will strictly

7. have information related to customers, but fail to show the link
between the two. For this project, both customers and
employees are crucial to the success of an organization. If
employees are not happy, there is a likelihood they will
interfere with service delivery to the customers (Graham,
2008). With this HR cloud technology, firms will be able to see
the interactions between customers and the employees. In
addition to that, the management of employees will become
easier as all data will be centralized within one system.
Management of customers will as well be made better due to the
centralization of all consumer data. The project, therefore, aims
at providing an efficient system for the management of
employees and customers and also provides the opportunity for
the organization to have a better view of the relationship
between employees and customers, who form part of major
stakeholders within organizations.
Products and Services
The main product that will be offered is the HR Cloud software
in which various firms in the consumer industry will have to
purchase. Once the product has been purchased, there are
different services the company will offer. For instances,
constant improvement of the software is expected; firms will
thus be charged with the role of downloading updates to ensure
their software is working in the best manner possible. The
project will also offer security services to the different firms
that will acquire the HR Cloud technology. The shift to the
internet and web-based activities have attracted various issues
related to security. Hacking among other cyber related crimes
has drastically increased hence the need for security services for
such software. The company will, therefore, be constantly
monitoring the systems to ensure there no chances for unwanted
parties to access information stored in the databases. In case the
software develops problems, the company will have a way to
respond to issues from the clients and also provide repair
services depending on the situation.
Pricing Strategy

8. Pricing strategy plays an important role in the determination of
the success of a product. The target market has a major
influence on the kind of pricing strategy a firm adapts. If the
firm, for instance, has its target market as people in the high
socioeconomic class, then premium pricing would be the best
pricing strategy to use. People in such economic status are
associated with expensive commodities and may not be
interested in cheap products despite the fact they can satisfy
their needs.
In this case, the product in question has firms in the consumer
industry as the target market. As it is known, most
organizations strive to reduce their expenses while ensuring
they gain as much revenue as possible. Secondly, there are
organizations already within the market who are also vendors of
cloud technology. The best pricing strategy that should be
embraced in this case is penetration pricing, which is significant
for organizations striving to create a market share. As the name
suggests, penetration pricing involves setting low prices, which
acts as the main attraction to clients for the product or service
offered by an organization (Hinterhuber, 2008). With
penetration marketing, the product could gain a large market
share within a short period, especially if the product is of high
quality and effectively provides solutions to the various clients’
needs.
In addition to penetration marketing, the project also focuses on
price skimming, which will come once the company has gained
a sizeable market share. Price skimming is a strategy where
goods are charged higher due to the competitive advantage they
have against other similar products in the market. The HR cloud
computing technology proposed by this company will not only
be software for employee management but will also have
features for customer management. This is a unique feature the
software will be accompanied with and, therefore, requiring the
need for price skimming if the firm is to gain more revenue
from the target market. The main pricing strategy will, however,
be penetration marketing and once the customers have become

9. loyal, then, price skimming will be introduced to enhance the
revenue and profits of the company.
Promotion Plan
Promotion plays an important role in the creation of awareness
of products and services and also in the quest of an organization
to expand its customer base. A successful promotional campaign
requires a promotion plan that must consider certain steps. For
this case, the first step would be the determination of the
marketing communication opportunities. Assessment of these
opportunities is mainly dependent on the target market. The
results obtained from this assessment is crucial in ensuring the
firm understands the best communication channels it should use.
For this case, for example, the use of television media could
prove to be expensive bearing the people targeted, who are
mainly the Chief Executive Officers or other big influencers
within organizations. Print media such as business magazines,
business newspapers and direct mails could be better strategies
to consider for this case. The next step should involve the
determination of the objectives for the promotional campaign.
The main objective for this case is awareness creation which is
expected to lead to customer attraction to the product. The next
step involves the determination of promotion mix the campaign
will utilize, which will be followed by the development of the
promotion message. A promotion budget should be determined,
and finally, it would be important to assess the effectiveness of
the campaign in achieving its main objective (Westwood,
2013).
Target Locations
Most consumer goods companies are located in the cities and,
therefore, New York City will be used as one of the target
locations for the product in question. The HR cloud technology
will be significant for small, medium and large-sized
companies. The technology will, however, have more impact in
medium to large sized companies which handle lots of data.
Small companies could not have much data, and this could lead
to the failure for small organizations to perceive the benefits of

10. having the HR cloud technology. It is, however, important to
help the small organizations to understand that they are in a
growth process and would with time require the cloud
technology for data storage, manipulation, and retrieval.
References
Buyya, R., & Venugopal, S. (2008). Market-oriented cloud
computing: Vision, hype, and reality for delivering it services
as computing utilities. In High Performance Computing and
Communications, 2008. HPCC'08. 10th IEEE International
Conference on (pp. 5-13).
Graham, H. (2008). Marketing strategy and competitive
positioning. Pearson Education India.
Hinterhuber, A. (2008). Customer value-based pricing
strategies: why companies resist. Journal of business
strategy, 29(4), 41-50.
Westwood, J. (2013). How to write a marketing plan. Kogan
Page Publishers.
Running Head: THE SIMPLIFIED FINANCIAL PLAN
2
The Simplified Financial Plan
7
The Simplified Financial Plan: HR CLOUD Technology
Argosy University
February 6, 2019
The Simplified Financial Plan
The success of HR Technology cloud implementation is heavily
dependent on capital requirements. The start-up requirements

11. will obviously be higher than the subsequent use the project.
First, funds will be required in the development of the
centralized HR cloud technology which is expected to be sold to
the different firms in the consumer goods industry. The cost for
the system development is estimated to be $150,000. The cost
also includes testing of the system to ensure it is working as
required. Other than the development of the software, the
project would also incur costs in adverts that will lead to firms
adopting the system for their daily use. The project aims at
using $25,000 for adverts and finally incur an expense of
$20,000 for training the different firms on how to effectively
use the software. The initial trainings are expected to be free, as
it will serve as a way of market penetration bearing the product
will still be new to the market. In total, the project is, therefore,
expected to cost a total of $195,000 with an additional $5,000
for miscellaneous hence making it a total of $200,000.
Identify the sources of financing
As a result of starting cost being high, various sources of
finance were considered. The first source is personal savings;
from a personal perspective, I intend to have a strong stake in
the project, with my personal savings providing half of the
entire budget needed kick off the project. Fundraising through
friends and families will be another major source of finance for
the project (Burns, & Dewhurst, 2016). . Bank loans will also be
considered as a possible source of funding for the project.
Finally, if the finances will not be enough, investors, who will
have a stake in the project will act as the third major source of
finance.
Define a Payback Period
Payback period refers to the time needed for an investment to
fully recover the original outlay with regards to savings or
profits. In this case, for instance, payback would be the time in
which this HR Cloud technology investment would recover the
$200,000 initially invested as profits or savings.

12. Prepare Cash Flow Projections
The following cash flow projections consider the first quarter of
the operation phase, and it assumes that the software has been
developed with the initial marketing also conducted.
Jan
Feb
Mar
Apr
Total
Cash Inflow
Sales
5,000
6,000
8,000
10,000
29,000
Cash Outflows
Marketing

13. 2,000
2,000
1,000
1,000
6,000
Training
500
500
500
500
2000
Total Outflows
2500
2500
1500
1500
8000
Net Cash Flow
2500
3500
6500
8500
21000
Within the first four months, the project is expected to have a

14. positive net cash flow $21,000, with the sale of the HR cloud
technology software expected to rise in the course of the year.
Projected Balance Sheet
Balance Sheet, December 31, 2019
Assets
Liabilities
Cash (current)
20000
Accrued Expenses (current)
50000
Software (long-term)
100000
Bank Loan (long-term
50000
Common Stock
20000
Total Assets
120,000

15. Total Liabilities
120,000
Above is the projected balance sheet for the year 2019, thus
showing the company’s financial health by the end of the year.
Income Statement Projections
Income Statement, for the year end December 31, 2019
Revenues
Total monthly Software Subscription
170000
Total
170000
Expenses
Wage expense
15000
Marketing and adverts
30000
Rent
500
Training
20000
Software updates
25500

16. Total Expenses
91000
Net Income
79000
The above income statement shows the project’s expected
revenue and the different expenses that will be incurred during
the year. In the end, the project is expected to gain a net profit
of $79000.
Break-Even Analysis
Break-even analysis is used in finding out the point at which a
business neither makes a loss of a profit (Kaplan & Atkinson,
2015). It takes into account fixed and variable costs, which are
compared with sales revenue.
Ratio Analysis
Various ratios could be used in the determination of financial
health of the company. Net sales to working capital ratio, for
instance, is used in determining how efficient the project will
use the working capital. It is obtained by dividing net sales by
the working capital.
Working capital turnover = sales/working =250000/200000 =
1.25
Current ratio shows the ability of the business to pay its long-
term and short-term obligation (Vogel, 2014). It is obtained by
dividing the current assets by current liabilities.

17. Current ration = Current assets/current liabilities =
20000/50000 = 0.4
Possible Risks Associated with the Implementation and Future
Operation
There are various risks associated with the HR cloud technology
with regards to its implementation and the future operation.
First, being a software of its own kind in the industry, there is
likelihood that it could be termed as ambiguous in terms of its
usage. Ambiguity could not, however, be of major significance
as it only takes a matter of time before the users fully
understand how to use the technology. Secondly, there is the
threat of quick evolving technology (Sanders & Kelly, 2008).
There is a possibility of the technology becoming obsolete with
time as a result of new inventions, which could make this
technology outdated. This risk is of outmost significance as it
could to the fall of the project. If the technology does not focus
on new updates and improvements, it could become of no major
help to the users. The project involves software development
which could be affected by viruses, hence affecting its usage.
This is a significant issue as it could play a role in chasing
away potential clients for the product. The issue must thus be
solved to ensure it does not become a hindrance to marketing
and customer loyalty.
References
Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and
entrepreneurship. Macmillan International Higher Education.
Kaplan, R. S., & Atkinson, A. A. (2015). Advanced management
accounting. PHI Learning.
Sanders, R., & Kelly, D. (2008). Dealing with risk in scientific
software development. IEEE software, 25(4).
Vogel, H. L. (2014). Entertainment industry economics: A guide

18. for financial analysis. Cambridge University Press.
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose
mission is to produce and market footwear together with other
accessories. Additionally, the company offers services and sells
other equipment. the company is affected by both external and
internal factors. Given that the company is a leading supplier in
athletic apparel and footwear, it records huge revenues. The
company was listed in 2018 as number 89 in the Fortune 500
category of giant companies in the United States. The list is
based on how much revenue a corporation makes. Nike is the
most expensive sportswear company with a net worth of
approximately $29.6 billion as at 2018.the corporation supplies
sportswear worldwide. additionally, the company has embraced
technology which ensures that it maintains its sales. The
company has more than 74,400 employees worldwide. Although
the company makes huge profits, application of industrial-based
model and resource-based model can increase returns to above
average. The company’s vision and mission contribute to its
success (Nike, 2010).
Globalization

19. Change in global trends has hugely affected the Nike
Corporation. The company has opened a total of 45 offices all
over the world excluding offices located in the United States.
The company has spread it tentacles to other continents
becoming a member of almost all sport events. Nike products
are distributed through the contracted shops spread all over the
world. In total, the company has 700 shops outside United
States. Globalization has expanded the company’s net worth by
increasing sales. This ensures that the company is able to
compete with other similar sportswear firms. The company is
able to reach its customers all over the world due to its
marketing designs. Nike has embraced globalization as a
marketing strategy and this ensures that its products reach all
potential customers. additionally, the company has entered into
marketing agreements with global marketing companies such as
Amazon and Sweatshops. Globalization has also affected the
way this company undertakes its advertisement campaign. The
company has now embraced global trends of advertisement such
as celebrities and international athletic teams. The company has
also entered into official contracts with major leagues such as
the National Basketball Association (NBA) to become their
official uniform supplier.
Technology
Nike has incorporated new technology in its production process.
The company applies new and innovative technology in
manufacturing, marketing and customer services. The company
was among the first global corporations to adopt marketing
using the internet, managing its operations and communications
via email technology and applying advanced communication
technologies such as Broadcast. Application of such
technologies in marketing has been instrumental in increasing
sales. Through internet marketing the company is able to
advertise its brand to potential customers. This advertising
model has also increased the number of purchases since willing
buyers can shop online. The company’s products can be located

20. and purchased online. The company’s embrace of online
shopping is an integral factor in the evident growth in Nike
brand and increased customer satisfaction.
The manufacturing process at Nike adopts new technology.
Most of the merchandize are in line with global trends such as
incorporation of footwear with Bluetooth. The company also
produces products which can be incorporated with a chip that
efficiently controls numerous functions. The products are
incorporated with new technology such that the new features
allow users to perform less functions. The company simply
makes it easier to enjoy sports while ensuring that the products
control user functionality. Embracing such technology has led
to more individuals preferring Nike products. This has
eventually led to growth in customer base thereby increasing
Nike’s revenue.
Industrial-Based Model
The company strategic actions are influenced by external
factors. These are the factors outside the company which
directly affect the company’s operations. Nike company is
highly influenced by its customers. This is the biggest external
factor affecting this company. The company should come up
with new methods of improving customer satisfaction while
ensuring that it attracts more customers. This can be achieved
through an intensive social media campaign advertising its
brand and attracting potential customers. The company also
operates in different countries thus it is highly affected by
different governmental policies. Nike should understand
government policies in different countries to ensure easy ways
of doing business. The company can also fund some government
projects to improve their marketing strategy in those specific
countries. Nike faces huge competition from similar companies
such as Adidas. The company has embraced new technology to
improve customer satisfaction. The decision-makers in the firms
also ensure that all their designs are such that they improve the
corporation’s social and financial position.

21. Resource-Based Model
The resource-based model is purposed to look into how a
company can apply its resources and other internal factors so as
to increase returns to above average (Scott, 2016). The model is
founded on the idea that the company’s strategies are based on
its resources and unique features. additionally, the model
assumes that each company has in the past been involved in
developing unique capabilities and resources which improve its
ability to compete with other similar corporations. Nike
company should employ individuals with unique skills and
knowledge which embrace new innovations to increase
competitiveness. The company has numerous resources in terms
of finances, productions lines, management and human resource.
Nike should use this specialized resources within its internal
environment to increase production. The company should also
contract more firms in its manufacturing and marketing
strategy.
Vision
Nike’s vision is an important ingredient to its success. The
vision is an exact representation of the fact that the company is
a giant athletic sportswear company. Nike’s vision statement is
“to remain the most authentic, connected, and distinctive brand
(Nike, 2010).” Nike works around this vision with its major aim
being to continuously grow its brand. The company’s vision has
particular words which shift focus towards brand development.
This statement poses the idea that Nike’s brand is already
authentic and relevant to the customer needs. The company also
poses to continue producing better products. This has catapulted
Nike into increasing sales since customers are satisfied with its
products. The vision statement is central to Nike’s marketing
strategy.
Mission
The mission statement is important in ensuring that a company
competes well and increases its global reach. Nike’s mission

22. statement is, “to bring inspiration and innovation to every
athlete in the world (Nike, 2010).” the company attracts
individuals into buying its products by positing that every
human being is an athlete. The company’s mission is aimed at
ensuring that individuals are interested in athletics by inspiring
and creative innovative products. This mission statement is
pivotal increasing growth and competition. Nike’s mission is
designed to target every individual as a potential customer
Stakeholders
Company stakeholders determine the level of success. These
individuals are instrumental in supporting the company’s new
and existing policies. Nike’s stakeholders include investors,
management and employees. These individuals act in ways
which favor the growth and development of the company’s
brand (Abiodun, 2010). The stakeholders are also integral in
managing Nik’s resources, marketing finished products and
advertising their Barns. The success in the production process
and marketing is directly proportional to the actions of
stakeholders.References
Abiodun, A. (2010). Interface between corporate vision,mission
and production and operations management. Global Journal of
Management and Business, 10(2), 18-22.
Nike. (2010, May 23). Nice Inc'.s Website. Retrieved from
NIKE: http://www.nike.org
Scott, J. (2016). Empowering your teams will help you
successfully implement your corporate vision. Strategic
Finance, 12-13.