Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Diversity Prototype FINAL

535 views

Published on

Presentation on final prototype of the (re-named!) self-customized bottle, 25 Sept 2009

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Diversity Prototype FINAL

  1. 1. Self-Customized Bottle<br />Diversity<br />Ng Kian Tat<br />Cai Zhihao<br /> Tan Hui Tricia<br />Soe San Linn<br />Paing Min Htwe<br />
  2. 2. Problem and Solution<br />
  3. 3. What problems do we face regularly?<br />Many small but important items lying around<br />Tendency of misplacing them<br />Have to conduct frequent checks to ensure items are there<br />Hassle to search for small items in our bags<br />
  4. 4. How to solve?<br />Simple! <br />Gather all the necessary items needed<br />Find a way to ‘piece’ them together as one<br />Grab and go without worries<br />
  5. 5. Your Ultimate Solution!<br />Our one and only Self-Customized Bottle <br />Bottle serves as a housing for attachments<br />No more hassle of searching for items in bags<br />Simply attach compartments as needed to bottle<br />
  6. 6. Our bottle must…<br />Be User-friendly<br />Be new to the market<br />Enable compartments to be attached to it securely<br />Have the unique feature of self-customization<br />
  7. 7. Unprecedented Design using Lego System<br />Convenient<br />Compartments can be attached and detached easily<br />Attractive and innovative<br />Made to suit individual preferences <br />
  8. 8. Final Product<br />
  9. 9. Prototype<br />LEGO feature fused into one wall of bottle<br />Straw system- replaceable<br />500ml capacity<br />Eastman Tritancopolyester<br />
  10. 10. Attachments<br />Stationery holders<br />Card holders<br />Decorative Figurines<br />Pills Compartments<br />
  11. 11. Straw system<br />
  12. 12. Straw system<br />
  13. 13. Process<br />
  14. 14. 1st Prototype<br />A portable and easy to use water bottle with multiple functions <br />
  15. 15. 1st Prototype<br />
  16. 16. 1st Prototype<br />Name tent holder<br />Water<br />Watch<br />Stationery<br />
  17. 17. 2nd Prototype<br />Based on findings from feedback from our 1st presentation and further market research,<br /> 2 main functions of bottle: pill and stationery compartments<br /> Use of grooving mechanism to slot in compartments<br />
  18. 18. Pill compartment<br />Stationery compartment<br />2nd Prototype<br />
  19. 19. 3rd Prototype<br />A more innovative way of attaching the compartments – LEGO customization<br />Easier way of drinking from bottle – straw system<br />
  20. 20. 3rd Prototype<br />
  21. 21. Market Research<br />
  22. 22. Market Research<br />Conducted on 50 students from tuition centre<br />Purpose: To gather feedback on our final product<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Competitors’ landscape<br />
  28. 28. Competitors’ landscape<br />Blue Ocean Strategy <br />New idea allowing users to attach multiple compartments to the bottle<br />Also enables users to display their creativity by designing their own bottle<br />
  29. 29. Competitors’ landscape<br />A competitive market for water bottles<br />Various uses that come along with water bottle???<br />
  30. 30. Why this project<br />
  31. 31. Why this project?<br />Based on the result of market research, <br />Projected revenue= $15 X 5000 bottles<br />= $75,000<br />
  32. 32. Why this project?<br />Based on quotations from Tong Huat Pte Ltd,<br />Projected cost of sales = $11 X 5000 bottles<br /> = $55,000<br />
  33. 33. Rogers’ Bell Curve<br />
  34. 34. Why this project?<br />Operating profit = $75,000 - $55,000<br /> = $20,000<br />To gain market share, even if we sell the bottles at $12 each, We still have <br />Operating profit = $(12-11) X 5000 bottles<br /> = $5,000<br />Sure WIN!!<br />
  35. 35. Business Plan<br />
  36. 36. Business plan<br />Deal Flow connection<br />Technology Enterprise Commercialisation Scheme (TECS)<br />
  37. 37. Marketing Strategy<br />
  38. 38. Marketing Strategy<br />Discounted price to attract users<br />Advertisements<br />
  39. 39. Sustainable Competitive Advantage<br />
  40. 40. Sustainable Competitive Advantage<br />Upon launch of our product, <br />Feedbacks from users on new design of bottles and potential compartments<br />Continued source of revenue through constant new releases of compartments<br />
  41. 41. Thank You<br />
  42. 42. Q & A<br />

×