Social Networking Overview / Branding


Published on

Personal branding 101

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Percentage18-342735-494650+26
  • Education LevelNo Degree18Bachelors53Graduate29
  • The overwhelming majority of people currently using FB are expro level 2 and up
  • Social Networking Overview / Branding

    1. 1. Social Networking Management<br />Talent Acquisition<br />Date: September 14, 2009<br />Presenter: Stephanie Weiss<br />
    2. 2. A Missed Opportunity<br />Recruiters tend to not utilize social sourcing/media sites as much as traditional sites<br />Great opportunity for diversity recruiting<br />Great opportunity to brand self as SME in recruiting world<br />
    3. 3. 3 main sites of focus<br />LinkedIn<br />Facebook<br />Twitter<br />
    4. 4. What is LinkedIn?<br />Professional networking site with built in group and company pages<br />Company Pages:<br />Overview of the company/organization<br />Allows people to follow changes to org structure<br />Should be in addition to current website and work concurrently<br />Active Website like Wikipedia where all members can edit the page – would need weekly activity<br />Groups<br />Allows members to join (closed or open) and see each others’ profiles<br />Allows for conversations, event postings, Presentation Shares, Job Postings, etc<br />
    5. 5. Linkedin Branding<br />Keywords – more is more!<br />Referrals – Request from clients, coworkers and candidates to build network <br />Answer questions and answers to build the your brand as a SME<br />Open Networker – best for recruiters. Put your email in a visible portion of your profile. <br />Keep status updated as to what you’re recruiting<br />Connect LinkedIn page with FB and Twitter pages<br />File Sharing – create slideshows to show your knowledge as a recruiter<br />How to build a resume<br />How to network<br />Monitor company / competitor pages to see who is leaving and coming as well as popular profiles demographics<br />
    6. 6. LM Aero LinkedIN Page<br />
    7. 7. LM Aero LinkedIN Page<br />
    8. 8. LM Aero LinkedIn Page<br />
    9. 9. Linked In Demographics by Age(quantcast, 9/9/09)<br />
    10. 10. Linkedin demographics – Education (quantcast, 9/9/09)<br />
    11. 11. What is Facebook?<br />Social Networking Site originally designed for college students, but has the largest base and the highest stickability (45 minutes) of any other social networking site<br />Fastest growing amongst all demographics, but largest base 18-40<br />
    12. 12. Facebook Demographics<br />
    13. 13. Facebook Demographics<br />
    14. 14. Facebook demographics<br />
    15. 15. Lockheed FB Fanpage<br />
    16. 16. Facebook branding<br />Keep status updated<br />Do not post more than 1 job per day<br />Lines are more blurred – also keep personal information – key is to be a person, not just some entity representing LM<br />Follow LM rules when posting private information<br />Make sure to delete or ban those who post odd items on your page<br />
    17. 17. What is Twitter?<br />140 character microblog<br />Similar to mass texting<br />Great way to get out short messages to your base<br />
    18. 18. Lockheed Martin Twitter Page<br />
    19. 19. Lockheed Hot Jobs Twitter Page<br />
    20. 20. Twitter Branding<br />Ratio of followers to follows<br />4 to 1 is the magic ratio – builds confidence that you are the SME you claim to be<br />Do not post more than 1 to 2 times per day – you will lose followers because it eats up their space<br />Utilize meta engines to ensure the same message is posted at FB and Twitter with the same language<br />Always point back to the corporate website in your profile and ensure your contact information is easily obtained<br />
    21. 21. Twitter Demographics<br />Has higher than average African American users<br />High index of college graduates<br />High percentage of female to male population<br />Fastest growing demographic minorities over the age of 40 (<br />
    22. 22. Twitter Demographics (quantcast 9/9/09)<br />
    23. 23. Twitter demographics (quantcast 9/9/09)<br />
    24. 24. Twitter demographics (quantcast 9/9/09)<br />
    25. 25. How does this affect us?<br />More effective INTERACTIVE communication to your potential candidates<br />Ability to quickly get the word out for high potential, hard to fill positions<br />Morphing the megaphone into a conversation<br />Ability to advertise events<br />Cost reduction for advertising<br />
    26. 26. Building your network<br />Build your own brand on each website<br />Utilize meta tools to post to all and sync them across. Ensure each site is interconnected.<br />Join groups that focus on the candidates you want to recruit<br />Communicate that you use these sites to all candidates – if they indicate that they are also on these sites – ADD them.<br />Odds are they have similar friends who can give you more leads<br />Mix the old school with internet networking<br />
    27. 27. Other sites to watch <br />Yammer<br />Ning<br />