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DiversiFIGHT 
Chris Heilmann (@codepo8) - Diversify, Spotify, Stockholm, November 2014
HERE I AM, SPEAKING AT 
A DIVERSITY EVENT… 
MALE 
ABLE BODIED 
GEEK 
WHITE 
✓ 
½✓ 
✓ 
✓✓✓✓
DIVERSITY IS A VERY 
IMPORTANT ISSUE. 
AND CURRENTLY A 
VERY HOT TOPIC.
IT IS ALSO A 
RIDICULOUSLY COMPLEX 
ISSUE. 
RACE? 
GENDER? 
SEXUAL 
ORIENTATION? 
RELIGION? 
HAIR COLOUR? 
ABILITY? 
ORIGI...
AS PEOPLE OF THE WEB 
AGE, WE TEND TO FAVOUR 
QUICK, GENERIC 
SOLUTIONS FOR 
COMPLEX ISSUES.
WE ALSO AREN’T THE 
BEST WHEN IT COMES TO 
PATIENCE.
PREMATURE 
OPTIMISATION.
THIS DOES NOT WORK 
HERE.
WE NEED TO FIX 
OURSELVES.
IN ORDER TO ACHIEVE 
DIVERSITY, WE HAVE TO 
OVERCOME OUR BIASES.
THIS IS HARD.
CONSCIOUS BIASES ARE 
NOT HARD TO BATTLE. 
http://knowyourmeme.com/memes/wheatons-law
YOU ARE NOT ANONYMOUS - BEHAVE ACCORDINGLY 
http://www.penny-arcade.com/comic/2004/03/19
UNCONSCIOUS BIASES 
ARE MUCH HARDER.
https://www.youtube.com/watch?v=nLjFTHTgEVU
https://implicit.harvard.edu/implicit/takeatest.html 
http://www.understandingprejudice.org/iat/index2.htm
UNCONSCIOUS BIASES 
ARE PART OF WHAT WE 
ARE.
HOW AND WHERE WE 
WERE BROUGHT UP.
FUN WITH STEREOTYPES
“OH GOD, HAVE UNHAPPY GERMANS… 
NOTHING GOOD HAS EVER COME FROM THAT!”
BEYOND THE LAUGHS… 
IS IT OK TO? MAKE FUN OF SOMEONE’S ACCENT? 
MAKE FUN OF PEOPLE NOT 
UNDERSTANDING YOU? 
MAKE ASSUMPTIO...
RISE ABOVE WHAT YOU 
ARE AND WHERE YOU 
CAME FROM.
BE AWARE OF YOUR 
BACKGROUND AND 
HOW IT INFLUENCES 
YOU.
THIS IS TOUGH TO DO.
THANK GOD FOR 
TEENAGE REBELLION!
THANK GOD FOR HIGH 
SCHOOL AND COLLEGE.
I WAS SO, SO LUCKY!
EARLY INTERNET 
WORKING DAYS. 
NO RELEVANT 
DEGREE 
NO DEVELOPMENT 
PROCESSES 
NO MEDIA 
ATTENTION 
NO RULES - KNOW 
THE B...
THE RESULT: 
A SUPERBLY DIVERSE 
WORKING ENVIRONMENT 
PRINT DESIGNERS 
SCREEN DESIGNERS 
PROGRAMMERS 
WRITERS 
BUSINESS AN...
IF YOU HAD THE 
KNOWLEDGE, YOU WERE 
ALLOWED TO WORK.
MANY DIFFERENT 
ENVIRONMENTS. 
SMALL BUSINESS 
ENTERPRISE 
CMS 
LOCAL GOVERNMENT 
ECOMMERCE 
B2B 
MAPS/GEO 
PHOTO/MEDIA 
B...
LEARNINGS: 
SHARING BEATS 
COMPETING 
DIFFERENT PEOPLE 
ARE BETTER AT 
DIFFERENT THINGS 
NO ENVIRONMENT IS 
FOREVER 
THE O...
THE MAIN LEARNING: 
THE MORE 
DIVERSITY IN THE 
TEAM, THE BETTER 
THE PRODUCT.
FAST FORWARD TO NOW.
THERE ARE MORE JOBS 
THAN PEOPLE AND 
COMMUNICATION WITH 
RECRUITERS IS BROKEN 
http://christianheilmann.com/2014/11/18/we...
ROCKSTAR • 💩
A WORLD OF 
COMPETITION.
A WORLD OF HIGHER 
BARRIERS OF ENTRY.
A WORLD OF 
THROWAWAY PRODUCTS.
A WORLD OF KEEPING 
EMPLOYEES IN THE 
OFFICE AND BUSY.
A WORLD OF PANDERING 
TO THE BROS AND 
KEEPING THE 
HIGHSCHOOL LIFESTYLE.
WORK HARD, 
PLAY HARD, 
MAKE MONEY! 
http://bangkok.coconuts.co/sites/bangkok.coconuts.co/files/styles/article_header/publ...
OVERALL: A WORLD THAT 
HINDERS DIVERSITY.
WE’RE STILL BEHAVING 
LIKE THE REBEL 
ALLIANCE, BUT NOW 
WE’RE THE EMPIRE. 
http://petewarden.com/2014/10/05/why-nerd-cult...
I WANT YOU TO FIGHT 
FOR MORE DIVERSITY.
WHAT CAN YOU DO?
MINGLE MORE!
DON’T ASSUME EVIL 
WHEN THE CAUSE 
COULD BE 
CONFUSION.
FEAR IS NOT AN 
INCENTIVE AND 
DISCOURAGES 
CHANGE.
TEACH AND BE AN 
EXAMPLE.
CALL OUT BAD 
BEHAVIOUR 
IMMEDIATELY.
MAKE IT EMOTIONAL: 
! 
“HOW WOULD YOU FEEL 
IF SOMEONE SAID THIS 
ABOUT YOU/DID THAT 
TO YOU?”
DEMAND A WORK 
ENVIRONMENT THAT 
INVITES DIVERSITY 
BEYOND WHAT IS 
LEGALLY NEEDED. 
IS THERE A PROPER 
HR DEPARTMENT/ 
PR...
FIND DANGER SIGNS IN JOB POSTINGS… 
http://joblint.org/
LISTEN, HELP, BE NICE 
TO PEOPLE AND 
RECORD AS MANY 
GOOD EXPERIENCES AS 
YOU CAN.
Chris Heilmann 
christianheilmann.com 
@codepo8 
Thank you!
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Diversifight - help create a work environment that invites diversity

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A talk at the Diversify event at Spotify in Stockholm, Sweden, outlining the issues of diversity and how working on the web used to be a very inviting and open space and has been replaced by a highly competitive world made for a small niche in the employee market.

Published in: Education

Diversifight - help create a work environment that invites diversity

  1. 1. DiversiFIGHT Chris Heilmann (@codepo8) - Diversify, Spotify, Stockholm, November 2014
  2. 2. HERE I AM, SPEAKING AT A DIVERSITY EVENT… MALE ABLE BODIED GEEK WHITE ✓ ½✓ ✓ ✓✓✓✓
  3. 3. DIVERSITY IS A VERY IMPORTANT ISSUE. AND CURRENTLY A VERY HOT TOPIC.
  4. 4. IT IS ALSO A RIDICULOUSLY COMPLEX ISSUE. RACE? GENDER? SEXUAL ORIENTATION? RELIGION? HAIR COLOUR? ABILITY? ORIGIN? AGE?
  5. 5. AS PEOPLE OF THE WEB AGE, WE TEND TO FAVOUR QUICK, GENERIC SOLUTIONS FOR COMPLEX ISSUES.
  6. 6. WE ALSO AREN’T THE BEST WHEN IT COMES TO PATIENCE.
  7. 7. PREMATURE OPTIMISATION.
  8. 8. THIS DOES NOT WORK HERE.
  9. 9. WE NEED TO FIX OURSELVES.
  10. 10. IN ORDER TO ACHIEVE DIVERSITY, WE HAVE TO OVERCOME OUR BIASES.
  11. 11. THIS IS HARD.
  12. 12. CONSCIOUS BIASES ARE NOT HARD TO BATTLE. http://knowyourmeme.com/memes/wheatons-law
  13. 13. YOU ARE NOT ANONYMOUS - BEHAVE ACCORDINGLY http://www.penny-arcade.com/comic/2004/03/19
  14. 14. UNCONSCIOUS BIASES ARE MUCH HARDER.
  15. 15. https://www.youtube.com/watch?v=nLjFTHTgEVU
  16. 16. https://implicit.harvard.edu/implicit/takeatest.html http://www.understandingprejudice.org/iat/index2.htm
  17. 17. UNCONSCIOUS BIASES ARE PART OF WHAT WE ARE.
  18. 18. HOW AND WHERE WE WERE BROUGHT UP.
  19. 19. FUN WITH STEREOTYPES
  20. 20. “OH GOD, HAVE UNHAPPY GERMANS… NOTHING GOOD HAS EVER COME FROM THAT!”
  21. 21. BEYOND THE LAUGHS… IS IT OK TO? MAKE FUN OF SOMEONE’S ACCENT? MAKE FUN OF PEOPLE NOT UNDERSTANDING YOU? MAKE ASSUMPTIONS BASED ON SOMEONE’S ETHNIC BACKGROUND? HAVE A SEXUAL RELATIONSHIP IN THE OFFICE / WITH A CLIENT?
  22. 22. RISE ABOVE WHAT YOU ARE AND WHERE YOU CAME FROM.
  23. 23. BE AWARE OF YOUR BACKGROUND AND HOW IT INFLUENCES YOU.
  24. 24. THIS IS TOUGH TO DO.
  25. 25. THANK GOD FOR TEENAGE REBELLION!
  26. 26. THANK GOD FOR HIGH SCHOOL AND COLLEGE.
  27. 27. I WAS SO, SO LUCKY!
  28. 28. EARLY INTERNET WORKING DAYS. NO RELEVANT DEGREE NO DEVELOPMENT PROCESSES NO MEDIA ATTENTION NO RULES - KNOW THE BUGS, MAKE IT WORK!
  29. 29. THE RESULT: A SUPERBLY DIVERSE WORKING ENVIRONMENT PRINT DESIGNERS SCREEN DESIGNERS PROGRAMMERS WRITERS BUSINESS ANALYSTS PROJECT MANAGERS DATABASE ADMINS WEBMASTERS/ MISTRESSES
  30. 30. IF YOU HAD THE KNOWLEDGE, YOU WERE ALLOWED TO WORK.
  31. 31. MANY DIFFERENT ENVIRONMENTS. SMALL BUSINESS ENTERPRISE CMS LOCAL GOVERNMENT ECOMMERCE B2B MAPS/GEO PHOTO/MEDIA BANKING
  32. 32. LEARNINGS: SHARING BEATS COMPETING DIFFERENT PEOPLE ARE BETTER AT DIFFERENT THINGS NO ENVIRONMENT IS FOREVER THE ONLY CONSTANT IS CHANGE
  33. 33. THE MAIN LEARNING: THE MORE DIVERSITY IN THE TEAM, THE BETTER THE PRODUCT.
  34. 34. FAST FORWARD TO NOW.
  35. 35. THERE ARE MORE JOBS THAN PEOPLE AND COMMUNICATION WITH RECRUITERS IS BROKEN http://christianheilmann.com/2014/11/18/we-have-a-massive-recruitment-problem/
  36. 36. ROCKSTAR • 💩
  37. 37. A WORLD OF COMPETITION.
  38. 38. A WORLD OF HIGHER BARRIERS OF ENTRY.
  39. 39. A WORLD OF THROWAWAY PRODUCTS.
  40. 40. A WORLD OF KEEPING EMPLOYEES IN THE OFFICE AND BUSY.
  41. 41. A WORLD OF PANDERING TO THE BROS AND KEEPING THE HIGHSCHOOL LIFESTYLE.
  42. 42. WORK HARD, PLAY HARD, MAKE MONEY! http://bangkok.coconuts.co/sites/bangkok.coconuts.co/files/styles/article_header/public/field/image/americanpsycho200013_0.png
  43. 43. OVERALL: A WORLD THAT HINDERS DIVERSITY.
  44. 44. WE’RE STILL BEHAVING LIKE THE REBEL ALLIANCE, BUT NOW WE’RE THE EMPIRE. http://petewarden.com/2014/10/05/why-nerd-culture-must-die/
  45. 45. I WANT YOU TO FIGHT FOR MORE DIVERSITY.
  46. 46. WHAT CAN YOU DO?
  47. 47. MINGLE MORE!
  48. 48. DON’T ASSUME EVIL WHEN THE CAUSE COULD BE CONFUSION.
  49. 49. FEAR IS NOT AN INCENTIVE AND DISCOURAGES CHANGE.
  50. 50. TEACH AND BE AN EXAMPLE.
  51. 51. CALL OUT BAD BEHAVIOUR IMMEDIATELY.
  52. 52. MAKE IT EMOTIONAL: ! “HOW WOULD YOU FEEL IF SOMEONE SAID THIS ABOUT YOU/DID THAT TO YOU?”
  53. 53. DEMAND A WORK ENVIRONMENT THAT INVITES DIVERSITY BEYOND WHAT IS LEGALLY NEEDED. IS THERE A PROPER HR DEPARTMENT/ PROCEDURE? WHAT ARE THE LONG-TERM BENEFITS? IS HAVING A SOCIAL LIFE POSSIBLE/ ENCOURAGED?
  54. 54. FIND DANGER SIGNS IN JOB POSTINGS… http://joblint.org/
  55. 55. LISTEN, HELP, BE NICE TO PEOPLE AND RECORD AS MANY GOOD EXPERIENCES AS YOU CAN.
  56. 56. Chris Heilmann christianheilmann.com @codepo8 Thank you!

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