Maitland Waters Social Media Week London Feb 14th, 2011


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My view on Social Media and Charity.

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Maitland Waters Social Media Week London Feb 14th, 2011

  1. 1. Maitland Waters – Symbio Agency Ltd Global Social Media Director / International Digital Strategy Director Web: | Tel: +44(0)782 594 2204
  2. 2. Maitland Waters Introduction <ul><li>Symbio Agency / What do I do? I’m the “Joe Pesci of Social Media” I work for you. </li></ul><ul><li>EMEA Social Media Lead / International Digital Director – Accenture Interactive </li></ul><ul><li>Developed and managed one of the first web departments with AT&T (1995) </li></ul><ul><li>Founding member of content and commerce product group at iXL </li></ul><ul><li>Experienced in partnering with traditional agencies M+C Saatchi, Saatchi + Saatchi, AIM Proximity, Sweeney Vesty </li></ul><ul><li>Deployed rich media modules for Lord of the Rings, America’s Cup and Discovery Channel for 2x Webby Award winning site: </li></ul><ul><li>First radio podcast in NZ 2005. First yahoo widget and Microsoft gadget in NZ. </li></ul><ul><li>Previous Clients </li></ul><ul><li>Discovery Channel Avon Tourism New Zealand </li></ul><ul><li>Toyota New Zealand ABC TV Carlson Wagonlit Travel </li></ul><ul><li>Chase Manhattan Bank SonyPlaystation Chrysler </li></ul><ul><li>Microsoft WebMD Holiday Inn </li></ul><ul><li>Maytag Universal Music Group </li></ul><ul><li>Newscorp British Telecom </li></ul>
  3. 3. Maitland Experience
  4. 4. WHAT CAN I DO? “ Knowledge speaks, but wisdom listens”. - Jimi Hendrix
  5. 5. We Live in a Connected World
  6. 6. <ul><li>Yes. We are in a recession. </li></ul><ul><li>Charities are hurting. </li></ul><ul><li>We live in a connected world. </li></ul><ul><li>My presentation doesn’t have a point. Because. It’s pointless to try to use language to describe what is happening in the world. Egypt, Haiti or the Stock Markets. Everyone has their own opinion. Everyone is on their own TRIP. </li></ul><ul><li>The only things we can agree on are new words and symbols: WTF, LOL, ;-)  etc. </li></ul><ul><li>Let’s NOT forget many people in the world don’t have basic needs and are suffering much more than us and they are desperate. </li></ul><ul><li>Recession + desperation = More Aid! </li></ul>Good Morning? Namaste. Insight: &quot;One does not accumulate but eliminate. It is not daily increase but daily decrease. The height of cultivation always runs to simplicity. &quot;  - Bruce Lee
  7. 7. Vision – Ordered Flexibility <ul><li>1) The internet was designed for this situation </li></ul><ul><li>2) It can be used through all stages of recovery </li></ul><ul><li>3) It can be used to allow a global aid effort all situations, all times, all people </li></ul><ul><li>Anytime, anywhere, for everyone! </li></ul> Insight: “Empty your mind, be formless, shapeless - like water. Now you put water into a cup, it becomes the cup, you put water into a bottle, it becomes the bottle, you put it in a teapot, it becomes the teapot. Now water can flow or it can crash. Be water, my friend.” – Bruce Lee
  8. 8. Mission <ul><li>No more broadcast. People do not believe Hollywood or the side of a double decker bus. </li></ul><ul><li>Let’s have a conversation. The crowd knows more than anyone in this room. This building. Or this city. Or even the legendary Steve Jobs. ;-) </li></ul><ul><li>We will develop these ideas / concepts into a strategy </li></ul><ul><li>Finalize Presentation for tactical / actionable results. (Friday of #SMWLDN) </li></ul><ul><li>Circulate into the twitterswierdsocialuniverse </li></ul><ul><li>Sit back and see what happens. Law of unintended outcomes. </li></ul><ul><li>Free cheap which valuable. </li></ul>
  9. 9. The Sky is NOT the Limit.
  10. 10. <ul><li>Good vs Bad </li></ul>WTF? Always ask yourself WHY?
  11. 11. Freedom and Democrazy? <ul><li>No One can agree on what is freedom. No one can agree on what is Democracy. </li></ul><ul><li>We have agreed it’s called: </li></ul><ul><ul><li>A Blog </li></ul></ul><ul><ul><li>A Wiki </li></ul></ul><ul><ul><li>A Website </li></ul></ul><ul><ul><li>An Email </li></ul></ul><ul><ul><li>An SMS </li></ul></ul><ul><ul><li>A phone </li></ul></ul><ul><ul><li>A Tree </li></ul></ul>
  12. 12. Nothing seems to hit the mark NO MORE LABELS! What is real? Hologram of Will I Am Language and words don’t express emotions. Stop trying + Feel. Use your Heart.
  13. 13. Some Tools you can use today <ul><li>There are countless web based, sms, mobile and real world tools available to start now. There are new ones every second. There is no way to keep up. Pick one. Try it. Then try again. Then try again. And again. Then try again. </li></ul><ul><li>If you don’t. Someone else will. </li></ul>
  14. 14. Keep Asking yourself WHY? WHY? Why are we here? Why does it hurt? Why does he not understand me? Why do people kill each other? Why do we NOT get along? Why ask Why? Insight: To be continued. Because we will NEVER all get along.
  15. 15. <ul><li>Tactics: </li></ul><ul><ul><li>Mircropayments </li></ul></ul><ul><ul><li>Crowdsource Funding </li></ul></ul><ul><ul><li>Maintaining PR/Media coverage overcoming “Disaster Fatigue” </li></ul></ul><ul><ul><li>What can you do? Microactions vs Saving the Planet </li></ul></ul><ul><ul><li>London Based Events </li></ul></ul><ul><ul><li>Action from your bedroom </li></ul></ul><ul><ul><li>Overwhelming. Easier just to watch X Factor. </li></ul></ul>Tactics
  16. 16. London Based Event: Potential Venue <ul><li>Thames Barrier Exhibition Centre Unity Way Woolwich London SE18 5NJ </li></ul>
  17. 17. VIPS for London based Fundraiser <ul><li>Cate Blanchette ( </li></ul><ul><li>Bob Geldoff </li></ul><ul><li>Dr. Emoto </li></ul><ul><li>Kevin Wall ( http:// / ) I worked with Kevin at iXL. </li></ul><ul><li>Al Gore </li></ul><ul><li>Roger Waters </li></ul><ul><li>Richard Branson </li></ul>
  18. 18. Donation Raffle <ul><li>£3 pound raffle ticket for items: </li></ul><ul><li>T-shirt </li></ul><ul><li>Wristbands </li></ul><ul><li>This picture was taken this in Saks 5 th in San Fran </li></ul>
  19. 19. <ul><li>Trip to Bath for two (hotel, massage, spa) </li></ul><ul><li>Ride in the Aquada up the Thames </li></ul>Raffle / Auction Ideas
  20. 20. <ul><li>Bring donation button up to Homepage Corp Website </li></ul><ul><li> </li></ul><ul><li>Also develop API/Widget which can easily be added on to: </li></ul><ul><ul><li>Paying your bill online. (+£1 towards GlobalGiving) </li></ul></ul><ul><ul><li>Ebay transactions - (+£1 towards GlobalGiving) </li></ul></ul><ul><ul><li>Shopping transactions (Sainsbury’s, Tesco etc) </li></ul></ul><ul><ul><li> (britta / filter purchases) </li></ul></ul><ul><ul><li>HSBC example on next slide </li></ul></ul>Develop a donation affiliate program
  21. 21. HSBC example <ul><li>Micropayments added to online partner websites. </li></ul>
  22. 22. The GlobalGiving Fountain <ul><li>Commission, design and build a green, water recycling, iconic, landmark fountain in London! </li></ul><ul><li>All coins tossed in will be donated directly to GlobalGiving. </li></ul><ul><li>A “wishing well”. ;-) </li></ul><ul><li>Fountain of Sustainability. </li></ul>
  23. 23. Sponsor your own “Brick on the Thames” <ul><li>Sponsor a brick on the Thames </li></ul><ul><li>Add a name, date, message </li></ul><ul><li>Gift to someone </li></ul><ul><li>Memorial of special person who has passed </li></ul><ul><li>£25 all proceeds go to GlobalGiving </li></ul>
  24. 24. Event Driven Marketing <ul><li>Find events which will: </li></ul><ul><ul><li>Inspire </li></ul></ul><ul><ul><li>Engage </li></ul></ul><ul><ul><li>Entertain </li></ul></ul>
  25. 25. Web / Email marketing and DM <ul><li>Regular email marketing updates </li></ul><ul><li>Regular print direct marketing updates </li></ul><ul><li>Roll out various ideas and products and services quarterly over the year. </li></ul>
  26. 26. Social Networking <ul><li>Facebook: exploit existing GlobalGiving groups/fan pages. </li></ul><ul><li>Here is an example of one where you can donate. Inner City Law Centre in LA. </li></ul><ul><li>+ </li></ul><ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Youtube </li></ul><ul><li>Twitter </li></ul>
  27. 27. <ul><li>Frustrated scientists in a lab attempting to invent powdered water. </li></ul><ul><li>“ Just add water”. </li></ul><ul><li>Not as easy as it’s sounds. ;-) so……. </li></ul><ul><li>Until they do, please conserve, recycle and donate to GlobalGiving. </li></ul>Viral Video Concept Visit: http:// /
  28. 28. Take a Chance <ul><li>Dip your toe into the water. In as many fountains as you CAN! </li></ul><ul><li>Very few will respond. So you need to put out as many “lines” as possible and see what comes back. </li></ul><ul><li>Get started now. Not tomorrow. </li></ul>
  29. 29. Some People Who I Want to Thank! <ul><li>Sharryn V Waters </li></ul><ul><li>Will Tinsdeall </li></ul><ul><li>Steven Machat </li></ul><ul><li>Ethan Simon </li></ul><ul><li>Ophelia Chong </li></ul><ul><li>Adam Bloom </li></ul><ul><li>Marco and Max </li></ul><ul><li>Joel Mitchell </li></ul><ul><li>NHS Choices </li></ul><ul><li>Brian Sweeney and Kevin Roberts </li></ul><ul><li>Jimi Hendrix </li></ul><ul><li>Sean Penn </li></ul><ul><li>Robyn Glen </li></ul><ul><li>My family for unconditional support. </li></ul><ul><li>The Universe for making it all happen. </li></ul>
  30. 30. Contacts to Act NOW Maitland Waters Email: [email_address] EA Support: [email_address] Facebook: http:// LinkedIn http:// Twitter: http:// Music / Travel SoundCloud http:// /maitland Company: http:// THANK YOU
  31. 31. Next Steps!
  32. 32. Contacts to Act NOW Will Tinsdeall - (API expert, developer, mobile, web, encryption, etc) Email: [email_address] Company: http:// / Joel Mitchell PhD Candidate, University of London Promoting Health in Developing Countries through Mobile Phones [email_address] Sam Morgan (Nelson NZ) (Charity / Biz Exp, Contacts/Network) Patrick Hart – Partner Accenture   Mobile:  +44 (0) 776 767 0450 Tel:  +44 (0) 207 844 4558   EA: Alexandra Mort Tel:  +44 20 7844 1410 Email:  [email_address]
  33. 33. Contacts to Act NOW Daniel W. Baker Accenture Development Partnerships 820 First Street NE, Suite 150, Washington DC 20002 Direct Dial: +1.202.962.0850 | Mobile: + | Sally Atalla - IHRC Liason Accenture Canada Accenture Development Partnerships E-mail: Phone / Fax: +1-416-641-5692 Sharon READER Beneficiary Communications Delegate IFRC Haiti Earthquake Operation Tel: (+509) 3900 - 7619 Email: Skype: sharonreader IFRC Base Camp Camp de Base Croix Rouge Haïtienne (Hilton Field) Avenue Maïs Gaté, Route Gérald Bataille Port-au-Prince Haiti HT6110 Rachel Armitage Corporate Partnerships Manager Tel: 020 7877 7301 Fax: +4420 7562 2055
  34. 34. Appendix <ul><li>“ Namaste” - </li></ul><ul><li>The Great Perfection is the vast part of ourselves that is truly one with the universe, one with all others; one with all there is. This is true regardless of national origin, culture, race, age, political affiliation, religious or spiritual affiliation, gender, sexual orientation, physical looks, physical condition or whatever. </li></ul><ul><li>Other translations: </li></ul><ul><li>'The God in me greets the God in you The Spirit in me meets the same Spirit in you' </li></ul><ul><li>“ I honor the place in you in which the entire universe dwells. I honor the place in you which is of Love, of Truth, of Light, and of Peace. When you are in that place in you and I am in that place in me, We are One. “ </li></ul><ul><li>It recognizes the equality of all, and pays honor to the sacredness of all. respect, acceptance, openness and love. </li></ul><ul><li>Traditionally Namaste is said while bringing together both palms of the hands before the heart in prayer position, and lightly bowing the head and shoulders. Herewith you surrender your ego, show that your hands are unarmed, and that you come in peace. The hands folded in prayer position also symbolize celebration and honor. The left and right hand brought together depict Union and centeredness. </li></ul><ul><li>In Namaste you pay honor to the sacredness of all. In this holiness you become still for a moment. While meeting the other one on the level of the heart and soul, the separation between you and me crumbles into pieces; no longer is there another one – there is only One. </li></ul>
  35. 35. Namaste <ul><li>“ Namaste” – </li></ul><ul><li>Translated into a bodily act, namaste is deeply rich in symbolism. Firstly the proper performance of namaste requires that we blend the five fingers of the left hand exactly with the fingers of the right hand. The significance behind this simple act in fact governs the entire gamut of our active life. The five fingers of the left hand represent the five senses of karma, and those of the right hand the five organs of knowledge. Hence it signifies that our karma or action must be in harmony, and governed by rightful knowledge, prompting us to think and act correctly. </li></ul><ul><li>By combining the five fingers of each hand, a total of ten is achieved. The number ten is a symbol of perfection, and the mystical number of completion and unity. It is true for all ancient traditions. Ten is the number of the Commandments revealed to Moses by God. In the Pythagorean system, ten was a symbol of the whole of creation. Ancient Chinese thought too thought of ten as the perfectly balanced number. </li></ul>
  36. 36. Ying Yang “ Yin Yang” – Everything in nature and all events in life have a relationship to each other which involves opposing factors. These natural things and events are also in a continual state of change as they are subject to the ebb and flow of cosmic forces. The ideal state in nature and therefore in health is when these opposing forces are in relative balance. The Chinese do not believe in absolutes or in the ideal, rather that everything is relative, flexible and changeable. The interplay of Yin and Yang brings about every change and every movement in the universe. The light color area which indicates more sunlight is called Yang (Sun). The dark color area has less sunlight (more moonlight) and is called Yin (Moon). Yang is like man. Yin is like woman. Yang wouldn't grow without Yin. Yin couldn't give birth without Yang. Yin is born (begins) at Summer Solstice and Yang is born (begins) at Winter Solstice.
  37. 37. MGMT – Time to Pretend <ul><li>I'm feeling rough, I'm feeling raw, I'm in the prime of my life.  Let's make some music, make some money, find some models for wives.  I'll move to Paris, shoot some heroin, and fuck with the stars.  You man the island and the cocaine and the elegant cars.  This is our decision, to live fast and die young.  We've got the vision, now let's have some fun.  Yeah, it's overwhelming, but what else can we do.  Get jobs in offices, and wake up for the morning commute.  Forget about our mothers and our friends  We're fated to pretend  To pretend  We're fated to pretend  To pretend  I'll miss the playgrounds and the animals and digging up worms  I'll miss the comfort of my mother and the weight of the world  I'll miss my sister, miss my father, miss my dog and my home  Yeah, I'll miss the boredom and the freedom and the time spent alone.  But there's really nothing, nothing we can do  Love must be forgotten, life can always start up anew.  The models will have children, we'll get a divorce  We'll find some more models, everything must run it's course.  We'll choke on our vomit and that will be the end  We were fated to pretend  To pretend  We're fated to pretend  To pretend  </li></ul>