Daniel Kennedy, Head of Consulting, gets out his politi-calculator and looks at just how measurable “The Brexit Effect” is and what you do to overcome it.

1. I T ’ S T H E E - C O N O M Y , S T U P I D
H O W T O B E A B E T T E R ( E M A I L ) M A R K E T E R
I N B R E X I T B R I T A I N
D A N I E L K E N N E D Y – H E A D O F C O N S U L T I N G

2. B R E X I T

3. CONSUMER CONFIDENCE
ONE METRIC THAT MATTERS

4. OPEN RATE CLICK TO OPEN RATE

5. FOOD & BEVERAGES

7. FINANCIAL SERVICES

8. GAMING

9. CONTROL VS. INFORMATION AVOIDANCE

10. CHARITY & NON-PROFIT

11. PUBLISHING & NEWS

12. S O C I A L
P R O C E S S V S .
S L A C K T I V I S M

13. PROPERTY

14. TRAVEL & HOSPITALITY

15. I S F R U G A L
F A S H I O N A B L E ?

16. ESSENTIAL RETAIL & LUXURY RETAIL

17. VALUE IS NOT PRICE
DISPOSABLE DURABLE
CHEAP
EXPENSIVE
INVESTMENT
HEIRLOOM
TRUSTY
STAPLE
WEAR ONCE
THROWAWAY
SPLASH OUT
TREAT

18. CONSUMER CONFIDENCE IS LOW AND IS STAYING LOW
SOME THINGS ARE JUST SEASONAL
PEOPLE ARE THINKING ABOUT MONEY MUCH MORE
…OR NOT THINKING ABOUT MONEY AT ALL
ECONOMISING IS FASHIONABLE – IS THIS GENERATIONAL?
RETAIL IS A ZERO-SUM GAME – VALUE IS KEY

19. W H A T C A N
Y O U D O ?

20. R E C H A R G E
Y O U R V A L U E S

22. DRIVE
HABITS
D R I V E
H A B I T S

23. AID
DISCOVERY