How the convergence of device-based adaptive authentication and multifactor authentication are solving persistent problems in omni-channel consumer authentication. From MRC Las Vegas 2017

1. When Customers Win:
OmniChannel Authentication
MICHAEL THELANDER, DIRECTOR OF PRODUCT MARKETING

2. Authentication
“The corroboration of a claimed identity
to an agreed-upon level of assurance.”

6. W H E N C U S T O M E R S W I N : O M N I C H A N N E L A U T H E N T I C AT I O N
WHAT IS OMNICHANNEL AUTHENTICATION?
THE IMPORTANCE OF RISK AND
CONTEXT
WHAT IS REQUIRED?
BENEFITS TO YOU AND YOUR CUSTOMERS

7. WHAT IS OMNICHANNEL AUTHENTICATION?

8. WHAT IS OMNICHANNEL AUTHENTICATION?
T H E S A M E E X P E R I E N C E A C R O S S A L L C O N S U M E R T O U C H P O I N T S

9. WHAT IS OMNICHANNEL AUTHENTICATION?
T H E S A M E E X P E R I E N C E A C R O S S A L L C O N S U M E R T O U C H P O I N T S

10. THE IMPORTANCE OF RISK AND CONTEXT

11. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better1

12. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better1

13. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better
Understand the context better
1
2

14. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better
Understand the context better
1
2

15. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better
Understand the context better
Adapt as risk and context change
1
2
3

16. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better
Understand the context better
Adapt as risk and context change
1
2
3

17. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better
Understand the context better
Adapt as risk and context change
Have tools that help you respond to those changes
1
2
3
4

18. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better
Understand the context better
Adapt as risk and context change
Have tools that help you respond to those changes
1
2
3
4

19. THE IMPORTANCE OF RISK AND CONTEXT
F O U R T H I N G S T O I M P R O V E B O T H S E C U R I T Y A N D E X P E R I E N C E
Understand the risks better
Understand the context better
Be able to adapt as risk and context change
Use tools that help you respond to those changes
1
2
3
4

20. WHAT IS REQUIRED?

21. WHAT DOES OMNICHANNEL REQUIRE?
M U LT I P L E S O L U T I O N S C E N T E R E D O N T H E C U S T O M E R ’ S D E V I C E
Transparent, device-based
authentication that provides context
Risk-aware multifactor authentication
that provides variable assurance
1
2
3

22. WHAT DO WE MEAN BY “DEVICE -BASED”?
M A C H I N E L E A R N I N G T H AT A U T H E N T I C AT E S A K N O W N D E V I C E
Transparent device-based authentication
eliminates friction for most users
Turns your customer’s mobile device into a
reliable possession factor
Machine learning continuously assesses
devices
Highlights the risk and context of any device
Adaptive, contextual response drives step-up
authentication and subsequent actions
MINIMUM
THRESHOLD
MAXIMUM
THRESHOLD
Original Device
Print
Returning
Device Print

23. WHAT DO WE MEAN BY “MULTIFACTOR”?
M O B I L E - B A S E D A U T H E N T I C AT I O N T H AT D E L I V E R S A VA R I E T Y O F F A C T O R S
Something you
KNOW
Something you
HAVE
Something you
ARE

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25. AUTHENTICATION AND USER EXPERIENCE
Lower Risk
Higher Risk
Transparent
DEVICE-BASED AUTHENTICATION SERVICE
Interactive
MOBILE MULTIFACTOR AUTHENTICATION
Real-time
EXPLICIT AUTHORIZATION
80%
15%
5%

26. Transparent
DEVICE-BASED AUTHENTICATION SERVICE

27. EVASION
IP ADDRESS
JAILBROKENGEOLOCATION
SECURITY RISK
ASSOCIATIONS
INITIAL REGISTRATION AUTHENTICATED

28. Transparent
DEVICE-BASED AUTHENTICATION SERVICE
Interactive
MOBILE MULTIFACTOR AUTHENTICATION

31. Transparent
DEVICE-BASED AUTHENTICATION SERVICE
Interactive
MOBILE MULTIFACTOR AUTHENTICATION
Real-time
EXPLICIT AUTHORIZATION

33. I agree
YOU ARE
who you say you
are….
But are you
AUTHORIZED
to do what you’re
asking to do?

34. Real-time
Authorization
For Multiple
Authorizers
OR
A U T H O R I Z E I N D I V I D UA L O R G R O U P T R A N S A C T I O N S

35. Transparent
DEVICE-BASED AUTHENTICATION SERVICE
Interactive
MOBILE MULTIFACTOR AUTHENTICATION
Real-time
EXPLICIT AUTHORIZATION
The Right Authentication for Every Channel and Every Level of Risk

36. BENEFITS TO YOU AND YOUR CUSTOMERS

37.  1,095 US Consumers
 Mixed demographics
 Priorities between ease-
of-use and security
 Authentication impacts
 Willingness to pay for
stronger authentication
 What is their confidence?
AITE REPORT
N E W R E S E A R C H I N T O C O N S U M E R P E R S P E C T I V E S

38.  Ease of use is only
marginally more important
than security and fraud
prevention
 Equally true for all
demographics
 With regard to interactive
authentication and
authorization, Millennials
and Seniors are alike in
many respects
AITE REPORT
N E W R E S E A R C H I N T O C O N S U M E R P E R S P E C T I V E S

39.  There’s a high
willingness to use
alternate authentication
methods …
 And very few who are
not at all willing
AITE REPORT
N E W R E S E A R C H I N T O C O N S U M E R P E R S P E C T I V E S

40.  Willingness to change
increases as expected
with an incentive in place
AITE REPORT
N E W R E S E A R C H I N T O C O N S U M E R P E R S P E C T I V E S

41.  Usability is a competitive differentiator
 Improved authentication enables your
mobile application strategy
 Your customers create more sessions ad
transaction if authentication is not a barrier
 Customer satisfaction is disproportionately
based on digital experience
WHEN CONSUMERS WIN …
B U S I N E S S T E A M S A N D S E C U R I T Y T E A M S A L S O W I N
 Start on a “path to passwordless”
 Reduce costs by simplifying and unifying
authentication and authorization experiences
 Gradually reduce – and then eliminate –
your on-premise credential stores
 Leverage the risk and contextual insight the
fraud prevention teams already generate
Benefits for Business Leaders Benefits for Risk & Security Teams

43. Visit
www.iovation.com/resources