What Platform is, What Platform is not? Examples in Iran How can people be Platform between Platforms

1. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M B . M
B E N E F I T S & T H R E A T S

2. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
W H O A M I ?
C O M M E R C I A L M A N A G E M E N T B A C H E L O R ( I M I )
D I G I T A L M A R K E T E R , B L O G G E R , B U S I N E S S & C A M P A I G N R E V I E W E R ,
M E M B E R O F I R A N G A M I F I C A T I O N A S S O C I A T I O N
T R A I N E R , C O N S U L T A N T

3. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
W H A T I S P L A T F O R M

4. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
T R A D I T I O N A L ( L I N E A R )
M A U F A C T U R E R E R C U S T O M E R

5. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M
C U S T O M E R S O R U S E R S
A platform is a business model that creates value by facilitating
exchanges between two or more interdependent groups, usually
consumers and producers.
PRODUCERS OR SERVICE PROVIDERS

6. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
E X A M P L E S I N T H E W O R L D

7. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
E X A M P L E S O F I R A N

8. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
A large, scalable
network
users and resources
communities and markets interact and transact
directly create and
control inventory
production
Connection

9. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
B E N E F I T S
S A A S C O M P A N I E S A R E S T I L L L I N E A R B U S I N E S S E S , T H E P L A T F O R M I S N O T A S O F T W A R E !
W H A T P L A T F O R M I S
N O T ?
Reducing transaction
costs
or
enabling externalized
innovation

10. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P R O B L E M
A L L O F T H E P L A T F O R M S A R E N O T E Q U A L I N S O L V I N G T H E C H I C K E N A N D E G G P R O B L E M .
T H R E A T SMost of them cannot
survive

11. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M A N A T O M Y

12. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
P L A T F O R M C O R E F U N C T I O N S
Audience building
Matchmaking
Providing core tools and services
Setting rules and standards

13. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
T Y P E S O F P L A T F O R M S
Services Marketplace
Product Marketplace
Payment platform
Investment platform
Social networks
Communication platform
Development platforms
Content platforms
Social gaming platform
More information: Modern Monopolies,
Platform Revolution

14. I N N O W I N T E A M
P R E S E N T E D B Y A R S A L A N S H O U R A B I
C H A L L E N G E
1 . B U I L D Y O U R T E A M
2 . B U I L D Y O U R P L A T F O R M ( S E R V I C E , P R O D U C T )
3 . I N T R O D U C E A S A S O U R C E
4 . B E A P L A T F O R M B Y M A T C H I N G N E E D S O F P L A T F O R M S T O
O T H E R P L A T F O R M S S U P P L Y !