1. NADIA ANSARI & EGUNFEMI HWESUHUNU
BLURRING THE LINES BETWEEN SELLERS, BUYERS AND THIRD PARTIES
2. M O D E L S T O C O N S I D E R
BUYER-
CONTROLLED
SELLER
COONTROLLED
THIRD PARTY
CONTROLLED
SUPPLIERS
CUSTOMERS
PERCEIVED
EASE OF USE
PERCEIVED
USEFULNESS
A C C E P T A N C E
COMPANYCOMPETITIOR
S
COMPLEMENTORS
3. A B O U T T H E C O M PA N Y
S E L L E R
+
T H I R D
P A R T Y
4. ANY TIME, ANY PLACE…
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7. C L I C K S A N D B R I C K S
T H E C O M P E T I T I O N
S i m i l a r :
P r o d u c t
P r i c e
Influence
8. e TA I L E R W I T H S I M I L A R VA LU E S T R AT EGY
9. B U Y E R
+ SELLER
+ T H I R D
P A R T Y
CONSUMERS
=
PRODUCERS
10. B R O W S E & S H O P T H E L AT E S T FA S H I O N F E AT U R E S
S T R E E T S T Y L E H O T P I E C E S S T Y L E C R U S H
78,000
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