1. [ T H E B R A N D I N N O V A T O R S ]
WWW.LIGHTCREATIVE.AGENCY

2. WHO
ARE
WE?
WHO
ARE WE?[ I N A N U T S H E L L ]
A BOUTIQUE LUXURY AGENCY PROVIDING SERVICES
RELATED TO BRANDING, INTEGRATED MARKETING
SOLUTIONS, CREATIVE DIRECTION, ADVERTISING,
CAMPAIGNS AND EVENT PRODUCTION IN THE SECTORS OF
FASHION, JEWELRY, ART AND HOSPITALITY BUT NOT
LIMITED TO.
WE DIVE INTO YOUR BRAND, ANALYZE YOUR BUSINESS,
PRODUCT AND CONSUMER AND ALIGN YOUR PRINCIPLES TO
WHERE YOU WANT TO GO IN THE LANDSCAPE OF YOUR
MARKET. WE TAILOR MAKE STRATEGIES AND SOLUTIONS
TO ACHIEVE YOUR ULTIMATE VISION AND GOALS.
COMBINING THE INTERNATIONAL EXPERTISE OF OUR
TEAM, WE ULTIMATELY TRANSFORM YOUR BRAND BY
BECOMING YOUR BRAND INNOVATORS!

3. SERVICE
BRANDING &
INDENTITY
BRAND POSITION,
IDENTITY & TONE
BRAND STRATEGY,
OBJECTIVES
PURPOSE,PROMISE,
VALUES & VOICE
COYPWRITING
LOGO DESIGN
BRANDING
GUIDELINES
COLLATERAL &
PACKAGING
DIGITAL
MOBILE/WEB
DEVELOPMENT
CREATIVE
SUITE
ADVERTISING
CAMPAING
DEVELOPMENT
PRODUCTION
LOOKBOOK
CREATION
MUA & HAIRSTYLING
DIRECTION
STYLING SERVICES
PHOTOGRAPHY
SERVICES
VIDEO CAMPAIGN
CREATION
INTERIOR
PHOTOGRAPHY
MARKETING
SOLUTIONS
IDENTIFY TARGET
MARKET
OBJECTIVES AND
STRATEGY
VISION, MISSION,
GOALS & MESSAGING
EVALUATE
COMPETITION
DEFINE MARKETING
CHANNELS
COMMUNICATIONS
CHANNELS
DEVELOP
INITIATIVES
POST-EVALUATION
EVENTS &
PRODUCTION
EVENT CONCEPT
CREATION
EVENT
DESIGN
EVENT/SHOWROOM
DESIGN & DRESSUP
PRODUCT
LAUNCHES
FASHION SHOW
PRODUCTION
PRESS
PRESENTATION
VENDOR SOURCING
GUEST LIST &
MANAGEMENT
AT YOUR
SERVICE[ H O W C A N W E H E L P ? ]
1 2 3 4

4. BEHIND THE
SCENES
BEHIND
THE
SCENES[ T H E A L C H E M I S T S ]
DIANA ONU
[MANAGING DIRECTOR]
A FASHION INDUSTRY
SPECIALIST WITH OVER 15
YEARS EXPERIENCE IN
MANAGING RETAIL AND
WHOLESALE DISTRIBUTION
ACROSS NORTH AMERICA AND
MIDDLE EAST. LUXURY
BRANDS, NINA RICCI, PAULE
KA, REPETTO, SAND,
PRINGLE OF SCOTLAND,
INTERPARFUMS, AND WORKED
FOR NOTABLE GROUPS
CHALHOUB AND AL TAYER.
ZEINA SALAMEH
[GRAPHIC DESIGNER]
ZEINA IS A CREATIVE
GENIUS BEHIND OUR
COPRORATE CLIENTS. WITH
OVER 20 YEARS
EXPERIENCE IN CORPORATE
BRANDING, SHE BRINGS
OUT THE PERSONALITY ON
ALL COLLATERAL, PRINT,
ONLINE AND DIGITAL.
SHE IS ALSO OUR PACKAGE
DESIGN GURU.
FAHAD SHEHADAT
[ART DIRECTOR]
FAHAD IS A STRATEGIC AND
EXPERIENCED DESIGN AND
TECHNOLOGY PROFESSIONAL,
ARMED WITH OVER 15 YEARS
OF DEEP KNOWLEDGE AND
EXPERIENCE SPANNING A
WIDE VARIETY OF
DISCIPLINES AND
PLATFORMS AND HAS CLEAR
VISION ON BRANDS AND
USER BEHAVIOR. SAVVY IN
WEBSITE DEVELOPMENT.
JUSTIN WU
[PHOTOGRAPHER]
JUSTIN WU, BORN AND
RAISED IN CANADA, IS A
WRITER, DIRECTOR AND
PHOTOGRAPHER BASED IN
PARIS, LONDON AND NEW
YORK. CLIENTS INCLUDE
LOUIS VUITTON,
SALVATORE FERRAGAMO,
GUCCI, VOGUE PARIS, GQ,
GUCCI, JAY-Z'S
LIFE+TIMES AND L'OREAL
PARIS TO NAME A FEW.

5. OUR
CLIENTS[ D E F I N E U S ]

6. BRANDING &
CREATIVE
SUITE

7. B R A N D I N G
C O L L E C T I O N S D E V E L O P M E N T
C A M P A I G N E X E C U T I O N
W E B S I T E & M O B I L E
M A R K E T I N G S T R A T E G Y
R E T A I L S T R A T E G Y

8. C O N C E P T D E V E L O P M E N T
P H O T O G R A P H Y
W E B S I T E D E V E L O P M E N T
D I G I T A L S O L U T I O N S

10. C O R P O R A T E B R A N D I N G
D I G I T A L S O L U T I O N S

11. I N T E R I O R P H O T O G R A P H Y
W E B S I T E D E V E L O P M E N T
S T Y L I N G S E R V I C E S

12. C O R P O R A T E B R A N D I N G
C O L L A T E R A L
D E V E L O P M E N T

13. ADVERTISING
CAMPAIGNS

14. C R E A T I V E D I R E C T I O N
A R T D I R E C T I O N
P H O T O G R A P H Y
S T Y L I N G
P R O D U C T I O N

16. C R E A T I V E D I R E C T I O N
C O N C E P T D E V E L O P M E N T
A R T D I R E C T I O N
C O P Y W R I T I N G
P R O D U C T I O N
S T Y L I N G
P O S T P R O D U C T I O N

19. C A M P A I G N C R E A T I V E
C R E A T I V E D I R E C T I O N
C O N C E P T D E V E L O P M E N T
A R T D I R E C T I O N
C O P Y W R I T I N G

20. C R E A T I V E D I R E C T I O N
C O N C E P T D E V E L O P M E N T
A R T D I R E C T I O N
P R O D U C T I O N

22. C A M P A I G N C R E A T I V E
C R E A T I V E D I R E C T I O N
C O N C E P T D E V E L O P M E N T
A R T D I R E C T I O N
C O P Y W R I T I N G

24. I N - S T O R E C A M P A I G N
C R E A T I V E D I R E C T I O N
C O N C E P T D E V E L O P M E N T
A R T D I R E C T I O N
C O P Y W R I T I N G

25. EVENTS &
PRODUCTION

26. C R E A T I V E C O N C E P T
S H O W R O O M D E S I G N
V E N D O R S O U R C I N G
I N T E R I O R P R O D U C T I O N

27. H A R P E R ’ S B A Z A A R
W O R L D O F F A S H I O N

28. F A S H I O N S H O W
P R O D U C T I O N
A R T I S T M A N A G E M E N T
S E T - U P
C O O R D I N A T I O N

29. F A S H I O N S H O W
P R O D U C T I O N
M O D E L C A S T I N G
L I G H T I N G S E T - U P
C O O R D I N A T I O N

30. V E N D O R
S O U R C I N G
E V E N T
C O O R D I N A T I O N
S E T - U P
P O P U P E V E N T

31. FASHION
DIRECTION
& STYLING

32. F A S H I O N D I R E C T I O N
S T Y L I N G
M U A / H A I R S T Y L I N G

35. CONTACT
US[ T H E B R A N D A L C H E M I S T S ]
G E N E R A L I N Q U I R I E S
info@lightonit.com
B U S I N E S S I N Q U I R I E S
diana@lightonit.com
C O N T A C T N U M B E R
+971 50 902 9007
W E B S I T E
www.lightonit.com
S O C I A L M E D I A
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