This document discusses the need for Cameroon to develop a strong country brand. It notes that capturing global audiences is important for Cameroon's Vision 2035 goals. A country brand would help Cameroon become more competitive globally and position itself attractively in international markets. Currently, Cameroon suffers from negative perceptions related to human rights issues, press restrictions, and corruption. Past government marketing campaigns have not created a comprehensive country brand. The document argues that developing an effective country brand is necessary for Cameroon to promote its potential, attract investment, and tell its story to the world in a way that counters any negative narratives.

1. WHY DO CAMEROON NEED A
BRAND?
CHARLES NDOUMBE

2. How much is Cameroon brand worth?

3. How much is Cameroon brand worth?

4. How much is Cameroon brand worth?

5. A Global Market
Today, capturing consumers (people that would want to
come into our country for diverse reasons) or the global
audience is very important for Cameroon Vision 2035

6. Why do we need Brand Cameroon?
We need a country brand for competitiveness
Cameroon needs a unique attractive positioning in the
global market

7. Cameroon suffers from a Perception
Problem
Non-respect of the rights of minority (people with a
different sexual orientation)
Restricted freedom of the press
 Corruption is everywhere
The country is relatively stable

8. Cameroon suffers from a perception
problem
The image associated with the name Cameroon is
negative

9. What have been done in the past?
Global communication and marketing campaigns
initiated by the government

10. What have been done in the past?
But this is not a total comprehensible country branding
effort

11. The need for a competitive brand in the
world we are in today
We need to position our country out there effectively
Cameroon has many brand potential carriers
We do have the need to be able to bring investment in
the country

12. The Need for a Competitive Brand in the
World we are in today
We do have a certain pride; if you go into any social
gathering of Cameroonians in the diaspora you will feel it
Go to the High commission of Cameroon in Pretoria you
will get it

13. The Need for a Competitive Brand in the
World we are in today
When you come into our country you can feel our unique
identity and the Cameroonians want to be able to tell
their stories

14. The Need for a Competitive Brand in the
World we are in today
But when our brand cannot capture the attention out
there we are vulnerable to anything negative that is said
about us