This document discusses how storytelling can influence successful organizational design. It notes that business owners today face challenges like improving quality, inspiring teams, and developing long-term strategies. It then examines the relationships between a business' environment, the business itself, and its employees. It argues that through storytelling, a business can develop an authentic voice, a natural brand, and an awareness of its uniqueness that allows it to exist and choose how to operate within its competitive environment.

1. How storytelling influences successful
organisational architectural designs
CH.Ndoumbe

2. Welcome to the new world
Today’s small business owners are facing
major challenges:
•Improving organisational quality in a more
competitive environment
•Inspiring team performance
•Creating powerful long-range strategy

3. Thinking a
mechanical
process?
What are business owners
thinking about?
Do they observe what
constitutes their thoughts?
Are they aware they are both
listeners and speakers?

4. What is a
business?
• The word does not mean that much. To
an extent It's sense of existence should
be authentic. It is precisely about being
what it is created to be.

5. Time
Subcategories: before
and after
01
Very important in the
development of any
organisation
02
We can understand a
business direction
only as we see what it
is moving towards,
what it is becoming
03
business can become
what they want to be
if only if they
successively project
their potentia into
action
04

6. The
existential
trinity
within the
business
The environment
around the business
The business
Employees

7. The existential trinity within the
business
Employee Business
Environment

8. The environment
• Adjustment
• Time

9. The
business
• What is your story?
• Brand
• Cocktail of poor performances,
drama…
• Conformity
• Responsibilities

10. The employees
• Construction
• Time

11. The anxiety
of structural
failure
• Struggle to conform to an environment that we do
not understand
• Unclear understanding of own story
• The choice of the less efficient method to achieve
business objectives

12. Storytelling
your rite of
passage
• Authentic voice, legitimate force driving your
business
• Natural brand
• Need to exist
• Awareness of your uniqueness

13. Storytelling
your rite of
passage
• Who are you?
• What do you do?
• How do you chose to exist within a
competitive environment?
• Just do it