Persuasion is the centerpiece of any business activity. Your potential customers must be convinced to buy your company's products or services, your employees and colleagues to go along with a new strategic plan or reorganisation, investors to buy (or not to sell) your stock, and partners to sign the next deal.

1. Presented by Charles

2. STORYTELLING FOR
ORGANISATIONAL CHANGES
SOVLING ORGANISATIONAL PROBLEMS

3. What is story-telling?
• a nourishment for our hungry souls;
• the vision of the script writer and director that the
audience sees and interprets;
• a narrative, either true or fictitious, designed to interest,
amuse, or instruct the hearer or reader;
• A creative behaviour-driven development approach using
a basic unit of functionality, and therefore of delivery;

4. The Acceptance Criteria
• What is the essence of a good approach?
• What is the way, or are the ways, through which
storytelling can help your audience become more ̏open
and aware̋?