1. LONDON's Africa Business turns 1!
LONDON’s Africa Practice turns 1!
Since October 2015, LONDON's Director of Africa Business, Brigitte Sesu Tilley-Gyado (BA, MA, MML,
Cantab) has worked within our award-winning team that helps high growth brands grow rapidly in
high growth markets.
The Financial Times https://www.ft.com/content/00def2f0-78b5-11e5-933d-efcdc3c11c89
2. At LONDON, we often get asked lots of questions:
'How do we enter, and grow within African markets?'
'How can you help us strategize and deliver our political campaign?'
'How do we showcase our country and attract inward investment?'
'How do we build a world class and global brand from Africa?'
Here are some highlights of our year so far!
3. MARKET ENTRY AND STRATEGIC PARTNERSHIPS
· This year we worked with a range of global brands to grow their Africa businesses.
· We identified growth gaps and market entry strategies- focusing on building
targeted and direct relationships with prospective clients, high net worth individuals, and regional
influencers.
4. PRESIDENTIAL CAMPAIGNS
Problem: In Zambia’s 2011 , candidate Hakainde Hichilema (HH) won only 18.17% of the vote in the
country's presidential election. This time round, he was concerned about tribal divisions distracting
the population from the common socio-economic problems facing Zambia.
Our solution: LONDON worked with HH to identify the real issues facing all Zambians, and highlight
HH’s competence to fix them.
We created a world class presidential campaign: ‘HH Will Fix It’.
Result: Using our campaign. HH won 47.63 of the national votes, with voters unified from across
ethnic lines.
5.
6. COUNTRY BRANDING AND INWARD INVESTMENT
Republic of Congo.
Problem: The Republic of Congo had invested in improving its infrastructure, and business
environment and now sought inward investment to realise its projects
However the perception of the country was damaging investor confidence. No one outside
Africa knew ‘which Congo’ (there are two nations) they were dealing with. Everyone imagined
instability, war, and an unsafe climate for investments.
Our solution: LONDON worked with President Sassou to create a massive multimedia country
branding campaign that accurately showcased the country's progress and transformation.
Result:
· A new perception of the country, and its priority projects,
· Renewed investor confidence
· Greater inward investment into the country.
8. BRAND DEVELOPMENT
Nigerian National Lottery
· Problem: In 2015, the Nigerian gaming realm was flooded with indistinguishable lotteries.
· Our solution: LONDON created the brand identity and campaign for Give ‘n’ Take Lottery to
create a dominant world class lottery brand from Nigeria.
· Result: Through our work, Give ‘n’ Take was elevated from a sea of local competitors and is
able to successfully compete anywhere in the world.
Invest Africa Ltd.
· Problem: Invest Africa is an Africa focused private member’s business network and deal
origination platform. They needed to distinguish and strengthen their brand position among
potentially conflicting brands in market.
· Our solution: LONDON created a brand audit, identity and communications strategy.
Result: Invest Africa is recognised as the clear industry leader.
9. Please contact us if you would like to find out how we can help you:
· Enter African markets
· Create a presidential campaign
· Brand your country to change perceptions or attract inward investment
· Grow your business, brand, or client base in Africa
· Take your Africa based business or brand global
Brigitte Sesu Tilley-Gyado (BA,MA,Cantab.)
Director, Africa Business, LONDON Advertising
+44 (0) 7473 421 048
LONDON Advertising
LONDON House
3 Baltic Street East
London, EC1y 0UJ
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