Brand Cameroon is a public-private partnership which is independent from the government, include all others actors but nevertheless be closely interconnected the state overall strategies

1. CABMREARNDOON
Charles
Ndoumbe

2. Who are the country ambassadors?
Multinationals?

3. Multinationals!
 They are global brands
 They are not tied to the country; they can easily relocate to any place of the world
with better conditions for their interests
 They have different loyalties for different countries

4. Who are the country ambassadors?
Citizens?

5. Who are the country ambassadors?
Civil Society?

6. CIVIL SOCIETY!
 Membership base is eroding over the years
 Struggling to influence perceptions
 Not representative of the country as a hole

7. Who are the country ambassadors?
Milla Roger Bell Antoine Eto’o Fils
Celebrities?

8. Who are the country ambassadors?
Government Bell Antoine Parliament
THE STATE?

9. Brand CAMEROON?

10. BRAND CAMEROON!
Unlocking innovation and sustainable growth

11. BRAND CAMEROON!
Tourism
Exports
Governance
Investment & Immigration
People
Culture & Heritage
Brand Cameroon

12. BRAND CAMEROON!
 A Public-private partnership
 Interconnected to the State overall strategies
 Independent from the government
 Include all others actors
 Representative of the nation as a hole
 Strengthening patriotism
 Selling 2030 vision Cameroon locally and abroad
 Stimulating successful use of social media

13. BRAND CAMEROON!
Telling the stories of a unique
NATION