Desigual will show you how to replace lower advertising budget with creativity.

1. SEMPL
NOV 29TH

3. WE DRESS PEOPLE, NOT BODIES
At the young age of 20 Thomas Meyer envisaged a
future in which people dressed in clothes that helped
generate positive feelings, affordable to all.
And out of this dream Desigual was first born in 1984.

4. .

6. ATYPICAL MARKETING
Great ( and cheap ideas)
to generate Brand Awareness

8. SUPRISING
DISRUPTIVE
UNEXPECTED
RELEVANT

9. SEMINAKED CAMPAIGN

10. HERALD PAINTING

11. RUNNING NIGHT

12. #TV

13.  First TV commercial that begins with a hashtag.
 First commercial of the New Year’s Eve 2013.
 First commercial that answers to the social
media conversation.

16. MEDIA MIX
RADIO, PRESS, OOH, NOW TV.
BUT…

17. IT’S ABOUT AUDIENCE

18. BEING A LOVE BRAND
MIX MEDIA
COMMUNITY
ENGAGEMENT
BRAND CONTENT
AUDIENCE
BEHAVIOUR ….
AUTENTICITY

19. A brand that adds nothing
to community, no matters
to society.

21. Multidevice

22. FUTURE

23. GLOBAL AUDIENCE.
RELEVANT CONTENT.
CONSIDER BEHAVIOUR.