Justin Bieber is featured prominently on the magazine cover making eye contact with the viewer to create a sense of direct address and personal connection. His casual style of a denim jacket and white t-shirt allows readers to relate to him while still portraying him as a fashionable celebrity. The cover aims to attract its target audience and make them feel personally appealed to by Justin Bieber in order to encourage them to purchase the magazine.

1. The very popular Justin Bieber is used as the
magazine’s main image. He is smiling which
makes him look friendly. Direct address is also
achieved within the image with Justin making
eye contact with the audience. This attracts the
target audience to the front cover of the
magazine and makes them feel that Justin is
personally appealing to and communicating with
them, another thing that would lure them in and
make them feel wanted. Justin wears a beige and
black collared denim-look jacket with a white T-
shirt and a gold chain as an accessory. This is a
very casual look that will allow the readership to
relate to him better and that creates the The barcode and price are hidden, as
impression that Justin is relaxed posing for the they do not need to be seen by the
readers of ‘We Love Pop’. The choice of costume audience. By the time the audience look
also helps to create a representation of him as a for and find the price, they will already
fashionable, on-trend celebrity, heightening the have been lured in by the front cover
audience’s admiration of him. and therefore the price of the
publication will not affect their decision
to buy it.