The document discusses different models of communication. It describes the linear model which involves a speaker encoding a message, sending it through a channel to a listener who decodes it. However, this model has limitations as communication is interactive rather than one-way. The interactive model includes additional components like feedback, multiple messages, noise and environment. It depicts communication as an ongoing process between encoder, decoder and their surrounding context, rather than a single transmission from speaker to listener.

1. Silver oak college
of engineering and technology

2. BY:- CHANDRESH KALSARIYA
THE LEVELS OF
COMMUNICATION

3. TO COMMUNICATE . . .
• The Latin verb communicare means “to
make common to many, share, impart,
divide.”

4. SIMPLY STATED . . .
• When you communicate you share, or make common,
your knowledge and ideas with someone else.
• Communication, then,
is the sharing of meaning by
sending
and receiving
symbolic cues.

5. CHARLES OGEN & I. A.
RICHARD’S TRIANGLE OF
MEANING
• The interpreter
• The person who is communicating, with words or symbols
• The symbol
• Anything to which people attach or assign a meaning
• The referent
• The object or idea for which the symbol stands

6. Interpreter
(Speaker or Listener)
Symbol Referent………
THE TRIANGLE OF
MEANING

7. FIVE LEVELS OF PUBLIC
SPEAKING:
• 1) intrapersonal
• 2) interpersonal
• 3) group
• 4) public
• 5) mass communication

8. • 1 . INTRAPERSONAL

9. INTRAPERSONAL
COMMUNICATION
• The type of communication a person has with
himself, thus the prefix “intra-” which means
within.
• As soon as a human being awakens, he begins
an internal thought process and dialogue, almost
always silent, but sometimes aloud.

10. • 2) INTERPERSONAL

11. INTERPERSONAL
COMMUNICATION
• Interpersonal communication takes place
between two people.
• This type of communication varies depending on
the relationship between the two individuals.

12. 3.GROUP COMMUNICATION
• Group communication occurs when three or more individuals, who
have a common goal, interact either formally or informally.

13. 4.PUBLIC COMMUNICATION
• Public communication takes place when one or more individuals
communicate with a large group in a more “one-directional”
approach.

14. MASS COMMUNICATION
• Mass communication occurs when extremely large groups
receive information, like a television audience watching a
news broadcast, as well as the intermittent commercial
advertising.

15. LINEAR MODEL OF
COMMUNICATION

16. LINEAR MODEL OF
COMMUNICATION
• The speaker—the sender, the encoder, or source of the
message.
• Encoding—the process of putting ideas into symbols to
carry a message.
• Message—ideas communicated verbally and
nonverbally.
• Listener—the receiver or decoder of the message
• Decoding—the process of attaching meanings to
symbols received.

17. • The speaker—The sender, The encoder,
or source of The message.
The
Speaker

18. • encoding—The process of puTTing
ideas inTo symbols To carry a message.
The
Speaker
The Speech
Text

19. • message—ideas communicaTed verbally and
nonverbally.
The
Speaker
The Message
A speaker sends a message to a listener.

20. • lisTener—The receiver or decoder of
The message
The
Speaker
The Message
A speaker sends a message to a listener.

21. • decoding—The process of aTTaching
meanings To symbols received.
The
Speaker
The Message
A speaker sends a message to a listener.
Decoding

22. problems WiTh linear model of
communicaTion
• #1—The assumption that a person is either the sender or a
receiver of messages.
• Actually, we perform both of these roles simultaneously.

23. problems WiTh linear model of
communicaTion
• #2—The suggestion that communication involves only one
message.
• Actually, there are as many messages as there are
communicators involved, and the message the sender intends is
never identical to the one received.

24. inTeracTive model of
communicaTion
• When scholars began to see the limitations of the linear model of
communication, they added other components to the speaker,
message, and listener making a total of 7 components:
channel, feedback, environment, and noise

25. • Channel—the medium, or the
way the message is sent.

26. noise
• Physiological noise—distractions originating in the
bodies of communicators—cold, headache, hunger,
fatigue.

27. noise
• Psychological noise—distractions originating in the
thoughts of communicators—anxiety, daydreaming,
worry.

28. noise
• Physical noise—distractions originating in the
communication environment.
• Physiological noise—distractions originating in the
bodies of communicators—cold, headache, hunger,
fatigue.
• Psychological noise—distractions originating in the
thoughts of communicators—anxiety, daydreaming,
worry.

29. SPEAKER LISTENER
Message
Feedback
Noise
CHANNEL
Noise Noise
Encoder
EncoderDecoder
Decoder
Environment
Environment
Interactive Model of
CommunicationCHANNEL