gopaljee milk run for milk

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gopaljee milk run for milk

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gopaljee milk run for milk

  1. 1. GOPALJEE : MILK RUN FOR MILK GROUP 14 ANKIT MITTAL 1402016 ARPIT SINGH 1402025 DIPRONIL MONDAL 1402052 DIVYANSHU JOIYA 1402054
  2. 2. Case Overview  Milk shed area allotted by State and Central Govt. across Bulandsahar, Aligarh, J.P. Nagar, Moradabad, Meerut, Agra, Farojabad, and Hathras  Multiple group of Village Level Centers (VLC) covering over 4500 villages  About 125000 farmers deliver fresh milk to Gopaljee twice a day  Village level society is managed by Village Representative of Milk Producers(VRMP)  One milk route connects about 25 villages and 123 vehicles run to collect milk from 50 milk routes ensuring milk lift and brought to centers time max. 3 hours  Milk producers are paid on every 4th day  Provide veterinary aid, medicines, and all type of of vaccines at the doorstep of farmers at the subsidized rates  Training and all support to farmers such as third party insuarance,cans, chemicals, glassware, and materials for milk testing
  3. 3.  Distribution – Strong network in the category of poly pack, loose milk, and milk products in North India  Poly Pack – 10 exclusive sales Depots in Delhi and National Capital Region supports a daily operation of over 120 milk routes and 4,000 dealers  Loose Milk – Over 2,00,000 LLPD milk is sold everyday to Delhi and NCR populace dispatched by a fleet of 20 road milk tankers  Skimmed Milk and Powder and Pure Deshi Ghee – Gopaljee covers the states of Delhi, Haryana, Uttar Pradesh, Andhra Pradesh, West Bengal, Tamil Nadu, Bihar, Rajasthan, Maharastra, ans Assam  Looking Beyond- Integrated Clean Milk Production Network. This projects includes setting up of biogas plant 15 KW power equipped with Milking Machine Parlor, Bulk Milk Coolers, Automatic Milk collection Unit, and a Milk Testing laboratory in addition to 26 bulk milk coolers. Strong network to chill the milk below 4°C within 3 Hours of milking. To collect milk from about 154 villages and about 8000 milk producers
  4. 4. QUESTION – Gopaljee’s supply and distribution networks have successfully connected a highly fragmented supply base with an equally fragmented market. How do you see this model being replicated by medium and small enterprises placed in similar situations in other industries? Illustrate with examples  Vegetables and Meat Industry  Bakery Products  Newspaper  Courier
  5. 5. Application in perishable goods Industry  Present supply chain structure has many intermediaries at supply and distribution fronts.  Revamp possible through : CPFR  Collaborative framework: sharing of information for forecasting and planning inventory.  Helping Suppliers: closely watch and monitor the process from seeding, manuring, and till the harvesting. Provide help in terms of machinery and pesticides .  Logistics: For small retailers milk run, for big famers direct procurement, small farmers to sell directly at company’s collection centre.
  6. 6. Application in Manufacturing  JCB employs milk run to connect its supply end of the supply chain.  Demand of materials is catered to by Milk Runs from suppliers within a range of 20 kms.  Typical decision making involves:  All the required components of a day’s production must reach JCB.  Capacity of the truck must not be exceeded in any trip  Minimum of three trips per truck per day.

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