Effect of Reality Shows on Youth

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Effect of Reality Shows on Youth

  1. 1. A Business Research Methodology On “ Effect of Reality Shows on Youth” Submitted by: Sheetal Kurup (11035) Leena Chellani (11015) Nikunj Gajara (11046) Chandan Pahelwani (11047) Sanni Bhuva (11010) Submitted to: Dr. Bhavesh Vanparia Tolani Institute of Management Studies, AdipurTolani Institute of Management Studies Page 1
  2. 2. DECLARATION. We hereby declare that the project work entitled“Effect of Reality Shows onYouth”Submitted to Tolani Institute of Management Studies, Adipur.Is a record of an original work done by us under the guidance ofDr. Bhavesh Vanparia (Lecturer at TIMS),a n d t h i s p r o j e c tw o r k i s s u b m i t t e d i n t h e p a r t i a l f u l f i l m e n t o f t h e requirements for the awardof the degree of PGDM. The results embodied in this thesis have not been submitted to any other University orInstitute for the award of any degree or diploma.Place: AdipurDate: 16/4/2012Name: Sheetal Kurup (11035)Leena Chellani (11015)Nikunj Gajara (11046)Chandan Pahelwani (11047)Sanni Bhuva (11010)Tolani Institute of Management Studies Page 2
  3. 3. Acknowledgment. Wall needs support of the pillars to be strong, the pillars need the base of the plinth tostand and the plinth needs the blessing of mother earth to exist. Its time we thank them whoacted as the walls the pillars and the plinth of our project We have taken efforts in this project. However, it would not have been possible withoutthe kind support and help of many individuals and our organization. I would like to extend mysincere thanks to all of them. We are highly indebted to Tolani Institute of Management Studies, Adipur, for theirguidance and constant supervision as well as for providing necessary information regarding theproject & also for their support in completing the project. We would like to express our special gratitude and thanks to Dr. Bhavesh Vanpariafor giving attention and time. Our thanks and appreciations also go to our colleague in developing the project andpeople who have willingly helped us out with their abilities.Tolani Institute of Management Studies Page 3
  4. 4. Table of contents Sr No. Topic Page no. 1 Declaration 2 2 Acknowledgement 3 3 Chapter 1 Introduction 5-7 Research questions 8 Research Objectives 8 4 Chapter 2 – Literature Review 9-20 5 Chapter 3 – Research 21 Methodology 6 Chapter 4 – Data Analysis 22-25 7 Chapter 5 – Findings 26-33 8 Chapter 6 – Conclusion 34-36 9 Chapter 7 – References 37 10 Chapter 8 – Appendix 38-39Tolani Institute of Management Studies Page 4
  5. 5. Chapter 1 Introduction. Reality shows are the trump cards of the producers of the television Industry. Common audience havebecome bored watching the never ending melodramatic daily soaps. From the urge for something new the ideaof reality shows sprang up.Simultaneously they generate good revenues for Television Industry and create a very good platform forthousands who want to achieve great things in their field of interests.The popularity of the Indian reality shows lies in the fact that these are short termed yet these present theperfect dose of entertainment. The characters that are part of the Indian reality shows are for real. As a result itbecomes easy for the audiences to relate to the participants.The stardom associated with the reality shows is enough drawing attention of common mass. But there are othershows also the idea of which is not praiseworthy like Swambar.The Indian reality shows make the most of the emotional quotient of the viewers. However, not all the showshave been equally successful. Whilst some of the Indian reality shows achieved unprecedented success, otherswere rejected by the viewers despite being hosted by the celebrities. Another reason for the popularity of thereality shows is that these are the only alternatives to the melodramatic daily soaps.Moreover there are more believable than the episodes of the daily soaps which have somehow reached asaturation point. The Indian reality shows have also been consistently successful in offering a wide variety.Reality TV shows are selling like hot cakes. All you have to do is huddle up a handful of average people orsmall time starlets create a dramatic situation and whoa, your reality TV show is ready to go on air! The bestpart about reality TV shows is that they give quick fame and recognition even to average people like you andme. Besides, the viewers get a kick out of all the emotional drama (which is scripted in most cases) thathappens on sets. There is really no dearth of reality TV show ideas, but most revolve around similar concepts.So, in case you wish to air your own TV show some day, then you may have to come up with really good ideasfor TV shows. Given below are some interesting ideas for a reality TV show.The Indian Reality Shows flourished itself in various fields such as singing, dancing, comedy, quiz, modelling,hard core stunts and many other talents. The exciting amount of prize which has hardly been assumed by thecommon people made a marked difference in the popularity of the Indian Reality shows. The presence ofpopular celebrities has also contributed in raising interest of the commonmass.Tolani Institute of Management Studies Page 5
  6. 6. The boom in the Indian reality shows occurred right after the success story of Kaun Banega Crorepati, anchoredby Amitabh Bachchan. This show offered a maximum cash prize of Rs.1 Crore. The unprecedented success ofthis reality show opened up numerous avenues for such shows on Indian television. The sponsors were ready toinvest and to top it all there were no dearth of participants. While Kaun Banega Crorepati changed the waypeople looked at reality shows.The rising popularity of the reality shows on television channels has added a new dimension to the productionof TV programs. These shows give opportunities to the prodigies residing in the interiors of the country toshowcase their talent. These shows have not only changed the destinies of many television channels but also ofmany ordinary people. Celebrity reality shows are another aspect of reality television that has becomeextremely popular with the audience.Tolani Institute of Management Studies Page 6
  7. 7. Tolani Institute of Management Studies Page 7
  8. 8. Research Questions 1. What is the perception of the viewer’s towards reality shows and daily soaps? 2. What is the behaviour of the viewer’s towards reality shows? 3. What is the future of reality shows? Research Objectives.The main objectives to do this research are as following: 1. To study the perception of the viewer’s towards reality shows and daily soaps. (That is to know whether the viewers see reality shows as an opportunity.) 2. To study the behaviour of the viewer’s towards reality shows. (That is to study how do viewers related their life with reality shows. Do they relate their characters or their dreams with reality shows? Do they prefer voting for these reality shows or do they think that voting is fair in reality shows.) 3. To know the future of reality shows. (Whether it should be banned or encouraged.)Tolani Institute of Management Studies Page 8
  9. 9. Chapter 2 Literature ReviewSr. Author (Year) Title of paper Country Samp Analysis Findings &No le Tools Conclusion. Size1. Anthony Patino, The Appeal of United 1098 Descriptive In this research, States of Analysis the authors Velitchka D. Reality Television America identified kaltcheva, For Teen and Pre- psycho- (USA) Michael F. Smith Teen Audiences demographic (2011) variables related to connectedness with reality television among preteens and teens. The results showed that young people who strove for popularity and physical attractiveness were more likely to feel connected to reality-television programs.2. Mohammad DEVELOPING A Bangladesh 400 Exploratory This research MULTI-ITEM factor has identified R Haq, MEASUREMENT analysis and tested the Syed H SCALE multi-item Rahman. FOR DEVELOPING measurement (2011) TEENAGERS’ scale for the INVOLVEMENT IN construct REALITY TELEVISION developing country teenagers’ RTVTolani Institute of Management Studies Page 9
  10. 10. involvement. RTV being a most vehicle in the electronic media area, such findings may or may not be representative of other TV vehicles.3. Kimberly Lynn A QUALITATIVE AND USA - Mixed Reality Reynolds QUANTITATIVE methodology, television, in (2010) ANALYSIS OF which general, is COUNTERNORMATIV includes a geared toward E BEHAVIOR content young adults EXHIBITED IN analysis aged 18-34. REALITY TELEVISION identifying Though the PROGRAMMING both episodes were quantitative chosen in a and strategic qualitative manner, more data. powerful evidence of the misogynistic themes may be available by analyzing all twelve episodes in the season.4. Anaghe Shukre Reality television India 150 Factor Analysis The audiences (2010) shows: entertaining, have become money minting & or tired of the never tantalizing ending saga ofTolani Institute of Management Studies Page 10
  11. 11. family dramas and most of them are switching over to the reality shows. The popularity of Indian reality shows lies in the fact that these are short termed yet these present perfect dose of entertainment. From findings it is clear that there are mainly five factors because of which people like to watch reality shows. These are concept, emotional connect, entertainment, celebrity and social relatedness.5. Dr. Debashish Reality shows : the India - - Reality shows Sengupta new marketing tool have had their (2009) share of controversy along with their popularity. Surprisingly, even controversiesTolani Institute of Management Studies Page 11
  12. 12. have benefited the marketers. The advantages of using reality shows as a marketing & promotional vehicle outweigh most of the traditional marketing mediums. And in the years to come, we may see a spurt in using reality shows as a huge marketing tool.6. Manali Celebrity endorsed India - - Having Bhattacharya reality TV shows: A celebrities in (2009) new marketing tool reality shows adds more value and glamor to the brand. Whatever be the reason of controversies, from the marketing perspective, it actually helps in getting the attention of the consumers. The celebrity endorsed realityTolani Institute of Management Studies Page 12
  13. 13. shows is undoubtedly an effective medium to promote product.7. S John Gabriel The impact of India 100 Sampling Youngsters are, television method without doubt, advertisements on adopted was attracted to youth : A study convenient & advertisements. random So the onus is on sampling. Chi- the advertisers, square not to produce technique was any used to advertisement analyze and which will interpret data. mislead the uninformed. Knowing the considerable impact of advertisements on youth, the advertisers must create advertisements which are both realistic and moral.8. Joanne Reality TV, Faking It, USA - - Morreale Morreale and the argues (2005) Transformation of that the Personal Identity contents and performance of the show intensify the link betweenTolani Institute of Management Studies Page 13
  14. 14. consumer culture and the fabrication of identity by teaching that fulfillment comes from becoming, rather than having, a commodity. Faking It thus puts on display the processes of fabrication whereby the self is created and is best understood through the logic of simulation rather than representation.9. Traci Inouye, Youth Media’s USA 224 Descriptive Specifically, Johanna Lacoe, Analysis Impact on coming up with Jennifer Audience & a sampling Henderson- Frakes. Channels of frame that is (2004) Distribution: An both reflective of youth Exploratory media’s target Study audiences, as well as small enough to beTolani Institute of Management Studies Page 14
  15. 15. meaningfully reflective of likely youth media audience members, would present a significant challenge.10. KRISTIN L. REALITY TV USA 406 Factor analysis Reality TV CHERRY AND shows are (2008) INTERPERSONAL influencing RELATIONSHIP people in many PERCEPTIONS ways. They pervade our popular culture. You cannot hide from reality TV; it is everywhere: in discussions with others, in magazines or newspapers, on the Internet, and even on billboards. This dissertation suggests that reality shows might even affect the manner in which people perceiveTolani Institute of Management Studies Page 15
  16. 16. interpersonal relationships. There are many other factors that go into an individual’s ideology, but this study concluded that reality TV is related to an individual’s interpersonal relationship perceptions.11. Steven J. Kirsh Cartoon violence USA - - Children are (2005) and aggression in exposed to youth violence in cartoons in a greater frequency than in live-action dramas. Although adults consistently rate these comedic cartoons as containing little violence. Findings suggest that counteractingTolani Institute of Management Studies Page 16
  17. 17. the negative effects of cartoon violence on youth may be as simple as making an active mediation statement during viewing.12. Rachel M. WHEN IS India 78 Descriptive One of the Potratz REALITY REAL?: analysis most (2007) YOUTH fascinating, and PERCEPTIONS OF potentially MTV REALITY impactful results of this research is the ways in which viewers learned from watching these programs. realism was said to play a role in how my viewers interpreted what they were watching, as they said that watching homosexualsTolani Institute of Management Studies Page 17
  18. 18. on a scripted program would not have had the same effect.13. Dr. Kaoruko Can Television be USA 121 Descriptive This paper has Kondo good for Children? Analysis looked at the &Professor potential Jeanette Steemers beneficial impact of children’s television on children’s lives. Television is neither good nor bad for children, but its impact is complex in the way it affects children’s knowledge, beliefs and values. Debate usually centres on television’s negative effects but, as expoundedacross a range of different studies, it is clear that television can enhance academic skills such as school readiness and vocabulary, asTolani Institute of Management Studies Page 18
  19. 19. well as pro-social behaviours and critical thinking practices.14. Affect, Inc. Exploring How to USA - - Tweens appear (2000) Motivate Behavior to be happy, Change Among confident and optimistic about Tweens in America their futures. Tweens frequently fantasize about achievement and recognition, including the desires to be rich, famous, and successful. • Researchers recommend that campaigns Tweens learn a lot watching TV.15. Christopher The Effects of USA - - After reviewing Travers Reality vs. Fantasy the literature, there was no Based First-Person evidence found Shooting Video on the different Games on types of first- Adolescent Behavior person shooter games. Today’s youth are bombarded everyday with new violent media. SchoolTolani Institute of Management Studies Page 19
  20. 20. violence, aggression, and video game violence are all interrelated for video game violence affects aggression, and aggression is related to school violence. Therefore, violent video games have an extremely important impact on the effects of adolescent behavior and consequentially school violence.Tolani Institute of Management Studies Page 20
  21. 21. Chapter 3 Research Methodology. Research Objective. Primary objective: i. To study the behaviour of the viewer’s towards reality shows. ii. To know the future of reality shows. iii. To study the perception of the viewer’s towards reality shows and daily soaps. Secondary objective: I. To know the effect of reality shows on TRP. II. To know how reality show owners are earning via votes and sms. Type of data required.For doing this research we have used both secondary and primary data.Primary data in the form of questionnaire and secondary data in the form of journal, literature and data frominternet. Data collection method.Data was collected through different means some of them are as following: 1. Personal administration of questionnaire. 2. Secondary data collected from websites and journals. 3. Informal inter5view, survey with individuals who use to watch T.V regularly. Target population.Due to the nature of our research title we had focused for youth between 15 to 30 years of age as targetpopulation. Sampling method.Non probability convenience sampling. Sample size.The sample size for our research was 100 respondents.Tolani Institute of Management Studies Page 21
  22. 22. Chapter 4 Data Analysis.The total number of respondent for our research was 100 respondents out of which 53 were male and 47 werefemale. Valid Cumulative Frequency Percent Percent PercentValid Male 53 53.0 53.0 53.0 Female 47 47.0 47.0 100.0 Total 100 100.0 100.0Out of these 100 respondent majorities of them that’s 79% were watching televisions from 1 to 3 hours. Valid Cumulative Frequency Percent Percent PercentValid 4-6 hrs 21 21.0 21.0 21.0 1-3 hrs 79 79.0 79.0 100.0 Total 100 100.0 100.0Most of respondent that is 37% preferred watching MTV channel may be due this channel offers both musicand reality shows.Tolani Institute of Management Studies Page 22
  23. 23. Multiple responses for best channel Percent of Responses Cases N Percent Nbest Colors 8 7.9% 8.0%channel star plus 5 5.0% 5.0% zee tv 19 18.8% 19.0% Sony 27 26.7% 27.0% Mtv 37 36.6% 37.0% channel V 5 5.0% 5.0%Total 101 100.0% 101.0%Out of these 100 respondent 7 male and 5 female that is a total of 12 respondent were not watching realityshows and rest 88 respondent were watching reality shows.Multiple responses for best type of shows Percent of Responses Cases N Percent Ntype of Dramas 11 3.9% 11.2%show Music 67 23.8% 68.4% Animated 13 4.6% 13.3% Documentaries 11 3.9% 11.2% reality shows 88 31.2% 89.8% Comedies 50 17.7% 51.0% quiz shows 24 8.5% 24.5% daily soaps 18 6.4% 18.4%Total 282 100.0% 287.8%Tolani Institute of Management Studies Page 23
  24. 24. Cross tabulation for gender and channel Sony Total No Yes Nogender Male 40 13 53 Female 33 14 47Total 73 27 100 Colors Total No Yes No gender Male 49 4 53 female 43 4 47 Total 92 8 100 zee tv Total No Yes No gender Male 43 10 53 female 38 9 47 Total 81 19 100 channel V Total No Yes No Gender Male 49 4 53 female 46 1 47 Total 95 5 100 Mtv Total No Yes No gender Male 34 19 53 female 29 18 47 Total 63 37 100 star plus Total No Yes No Gender Male 49 4 53 female 46 1 47 Total 95 5 100Tolani Institute of Management Studies Page 24
  25. 25. Cross tabulation for gender and type of shows Music Total Comedies Total no Yes No No yes No Gender male 19 34 53gender Male 22 31 53 female 14 33 47 female 28 19 47 Total 33 67 100Total 50 50 100 daily soaps Total Documentaries Total No Yes No no Yes NoGender male 49 4 53 Gender male 49 4 53 female 33 14 47 female 40 7 47Total 82 18 100 Total 89 11 100 Animated Total No Yes No Gender male 47 6 53 female 40 7 47 Total 87 13 100 Dramas Total no Yes No Gender Male 49 4 53 female 40 7 47 Total 89 11 100 reality shows Total no yes No Gender Male 7 46 53 female 5 42 47 Total 12 88 100 quiz shows Total No yes No Gender Male 41 12 53 female 35 12 47 Total 76 24 100Tolani Institute of Management Studies Page 25
  26. 26. Chapter 5 Findings. Different measures used for 8 statements of likert scale. One-Sample Test for statements of likert scale. Test Value = 3 Mean 95% Confidence Interval T Df Sig. (2-tailed) Difference of the Difference Lower Upper Lower Upper Lower Upper Enjoy Watching 7.543 99 .000 .790 .58 1.00 Involve .429 99 .669 .050 -.18 .28 Share 3.113 99 .002 .380 .14 .62 Guess 2.875 99 .005 .350 .11 .59 good mood 3.761 99 .000 .400 .19 .61 Miss -.472 99 .638 -.060 -.31 .19 Unexpected 2.613 99 .010 .310 .07 .55 Appearance 2.184 99 .031 .290 .03 .55There are 8 statements we have used for our likert scale in questionnaire. We have future calculated 1 sample t-test with the help of given data.Ho stands for null hypothesis and Ha stands for alternative or scientific hypothesis.Ho for first and rest of the statement are.Ho = there is no significance difference between opinion of the said statement and reality in audience.Ha = there is significance difference between opinion of the said statement and reality in audience.The significance value for the above statement can be obtained from the given table above that is .000 whereasif significance value of any analysis is less than 0.05 then we always reject the null hypothesis that is Ho.Therefore we will reject the null hypothesis.Like for the following statement the Ho will be reject that is there is no significance difference between realityand the said statement. 1. I enjoy watching reality TV shows. 2. I like to share & talk about reality shows.Tolani Institute of Management Studies Page 26
  27. 27. 3. I enjoy trying to guess what will happen next in the reality show. 4. Reality shows keep me in good mood. 5. I like when some unexpected thing happens in reality shows. 6. Appearances is more important than intelligence in reality shows.The significance value of 2 statements is greater than 0.05 therefore we will accept Ho and these statements areas follows: 1. I get so involved that I don’t change the channel. 2. I hate when I miss an episode of reality show.T value of only statement is on neutral level that is all are on disagree side. Rest all statement are above neutrallevel that is all are on agree side. Reliability analysis.Reliability analysis is a measure to check the internal consistency of an instrument constructed with multipleitem scale. The null and alternative hypothesis for Cronbach’s Alpha are:Ho = the test is not reliable, that is, the observed score is not related to the true score.Ha = the test is reliable, that is, the observed score is related to the true score.Cronbach’s Alpha is greater than 60 % then we reject Ho. The Cronbach’s Alpha value for data is 85 %.Therefore we will reject Ho and accept Ha that is, the test is reliable.Reliability Statistics Cronbachs Alpha N of Items .850 8Tolani Institute of Management Studies Page 27
  28. 28. Factor Analysis KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling .842 Adequacy. Bartletts Test of Approx. Chi-Square 285.690 Sphericity Df 28 Sig. .000The KMO and Bartlett’s test table displays the result for interpreting the adequacy of the data for factoranalysis. Kaiser Meyer Olkin (KMO) is a measure of sampling adequacy and its value should be greater than0.6 for the sample to be adequate to undertake factor analysis. Also, the p-value of Bartlett’s test of sphericallyshould be less than 0.05.In our research the value of KMO test is 0.842 that is higher than 0.6 and the p-value of Bartlett’s test is .000that is less than 0.05, therefore factor analysis can be undertaken using this dataset. Scree Plot 4 3 Eigenvalue 2 1 0 1 2 3 4 5 6 7 8 Component NumberTolani Institute of Management Studies Page 28
  29. 29. The scree plot determines the optimal number of components. It plots the eigenvalues of each component. Thenumber of component which fall on the steep slope are extracted because the eigenvalues of those componentsare greater than 1. Component Matrix(a) Component 1 Share .767 good mood .764 Involve .738 Guess .736 Miss .733 Enjoy Watching .695 Unexpected .660 Appearance .5181 component extracted.The component matrix table shows the component that are extracted. The first factor is more highly correlatedwith the variables than the second factor, and second factor is more highly correlated than the third factor andso on. Communalities Extraction Enjoy Watching .483 Involve .544 Share .588 Guess .542 good mood .583 Miss .537 Unexpected .435 Appearance .268Tolani Institute of Management Studies Page 29
  30. 30. Different measures used for types of shows. Chi- Square.Chi-square is used to examine the association between two or more variables measured on categorical scales.Chi-square tests the hypothesis whether two or more samples drawn from the same population have similarcharacteristics or not.The Chi-square test is a statistical technique to examine the association or statistical independence between therow and column variables in a tow way table.The null and alternative hypothesis for Chi-square test are:Ho = there is no association between the type of show and gender.Ha = there is association between the type of show and gender.Chi-Square Tests for drama shows and gender.The value of Pearson Chi-square is 1.373 and associated significance value is 0.241 (which is greater than 0.05)therefore, the null hypothesis is accepted and we say there is no association between drama type shows andgender. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square 1.373(b) 1 .241 Continuity Correction(a) .725 1 .394 Likelihood Ratio 1.380 1 .240 Fishers Exact Test .340 .197 Linear-by-Linear 1.360 1 .244 Association N of Valid Cases 100Chi-Square Test for music shows and gender.The value of Pearson Chi-square is 0.414 and associated significance value is 0.520 (which is greater than 0.05)therefore, the null hypothesis is accepted and we say there is no association between music shows and gender. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square .414(b) 1 .520 Continuity Correction(a) .185 1 .667 Likelihood Ratio .415 1 .519 Fishers Exact Test .532 .334 Linear-by-Linear .410 1 .522 Association N of Valid Cases 100Tolani Institute of Management Studies Page 30
  31. 31. Chi-Square Test for animated shows and gender.The value of Pearson Chi-square is 0.281 and associated significance value is 0.596 (which is greater than 0.05)therefore, the null hypothesis is accepted and we say there is no association between animated shows andgender. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square .281(b) 1 .596 Continuity Correction(a) .054 1 .816 Likelihood Ratio .281 1 .596 Fishers Exact Test .767 .407 Linear-by-Linear .278 1 .598 Association N of Valid Cases 100 documentary shows and gender. The value of Pearson Chi-square is 1.373 and associated significance value is 0.241 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between documentary shows and gender. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square 1.373(b) 1 .241 Continuity Correction(a) .725 1 .394 Likelihood Ratio 1.380 1 .240 Fishers Exact Test .340 .197 Linear-by-Linear 1.360 1 .244 Association N of Valid Cases 100 Chi-Square Test for reality shows and gender. The value of Pearson Chi-square is 0.156 and associated significance value is 0.693 (which is greater than 0.05) therefore, the null hypothesis is accepted and we say there is no association between reality shows and gender.Tolani Institute of Management Studies Page 31
  32. 32. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square .156(b) 1 .693 Continuity Correction(a) .007 1 .931 Likelihood Ratio .157 1 .692 Fishers Exact Test .765 .468 Linear-by-Linear .154 1 .695 Association N of Valid Cases 100Chi-Square Test for comedy shows and gender.The value of Pearson Chi-square is 3.252 and associated significance value is 0.071 (which is greater than 0.05)therefore, the null hypothesis is accepted and we say there is no association between comedy shows and gender. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square 3.252(b) 1 .071 Continuity Correction(a) 2.569 1 .109 Likelihood Ratio 3.270 1 .071 Fishers Exact Test .109 .054 Linear-by-Linear 3.219 1 .073 Association N of Valid Cases 100 Chi-Square Test for quiz shows and gender.The value of Pearson Chi-square is 0.114 and associated significance value is 0.736 (which is greater than 0.05)therefore, the null hypothesis is accepted and we say there is no association between quiz type of shows andgender. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square .114(b) 1 .736 Continuity Correction(a) .011 1 .918 Likelihood Ratio .114 1 .736 Fishers Exact Test .816 .458 Linear-by-Linear .113 1 .737 Association N of Valid Cases 100Tolani Institute of Management Studies Page 32
  33. 33. Chi-Square Test for daily soaps and gender.The value of Pearson Chi-square is 8.348 and associated significance value is 0.004 (which is less than 0.05)therefore, the null hypothesis is rejected and we say there is association between daily soaps and gender. Asymp. Sig. Exact Sig. Exact Sig. Value Df (2-sided) (2-sided) (1-sided) Pearson Chi-Square 8.348(b) 1 .004 Continuity Correction(a) 6.909 1 .009 Likelihood Ratio 8.666 1 .003 Fishers Exact Test .004 .004 Linear-by-Linear 8.264 1 .004 Association N of Valid Cases 100Tolani Institute of Management Studies Page 33
  34. 34. Chapter 6 Conclusion. Consider the scenario of the Indian television around seven-eight years before. What comes to our mindwhen we think of that time? I think Simplicity and yet pure entertainment was the main focus of Indiantelevision of that time. Each channel provider had something different to provide according to variety of tastesof different people. With limited number of providers and limited number of serials, the quality of both wasmaintained at its best. Reality shows emerged as the new found idea that interested many who despised Serials.Many got a fresh lease of life from the boring and repetitive serials .But now the situation has even got worse.The number of reality shows in the television has even gone past the number of serials. Reality shows to find the best singers, best dancers, best comedians, best quizzers and even shows tofind the luck of a person has captured the minds of persons. Almost all the languages in India and almost everychannel in the country will have their own reality shows. With Big Boss and Swayamvar ruling the TRP ratings, it is time to analyze the consequences of theseshows. Big Boss is just crap show, so is the much hyped Roadies show in MTV. The contestants in these showsare encouraged to use the bad words which directly or indirectly impact the viewers. Such shows inculcate adegrading personality among the youth of the country. A child gets affected far worse due to this. Moral aspectsare left out and an India with morally degrading youth is on the verge of emergence. The need for special boards to stop such vulgarities in the television seems to be the need of the hour.Let us make our old Mahabharata and Ramayana to come back . Though boring, it can instil values amongst theyouth and children. The acceptance of western culture among the youth can be widely being attributed to theseshows which dignify the western culture. Reality television has come to dominate the television industry. There are educational reality shows andnon educational reality shows. They both have their entertainment values. The difference is one is productivetelevision, and one is counterproductive. There is good and bad in everything, and everything is good inmoderation, but counterproductive TV is taking over productive TV.The time slots to watch educational reality shows are generally later in the evening.Tolani Institute of Management Studies Page 34
  35. 35. These prime time shows for non educational reality shows target youth, but they do not teach lessons. Infact, they do the opposite, since many young people think it okay to emulate these reality show stars.TV is the greatest gift of science and technology. Our ancestors used to get the information from the radio ornewspaper, but today’s generation can get that information more clearly by watching it or even live telecasting.But in our opinion, whatever our surroundings, we learn to adapt it in our daily life. Same happens with uswhile watching TV. Television has both its pros and cons. It depends on us how we use it. There are many serial which shows bad things like crime, glamour etc which has very bad impact on oursociety. While watching these shows they get involved in the fantasy of that character and try to be like that intheir day to day life. Television is considered as a source entertainment rather than source of knowledge. So it misleads our youth they are diverting from their study specially the school going children. Soparents should have a check on them so that their child will learn to have a balance between his studies andentertainment. The young people must understand that watching is one thing and implementing what youveseen on the screen is a totally different one. And it has bad results too. There’s no doubt that the different reality shows aired on various channels are doing wonders for thechannels and its producers. People like these shows and with good TRP’s the channels are collecting hugefunds through commercials. Even the singing based kids reality shows like Zee’s Sa Re Ga Ma Pa Lill Champsand Star Plus’s Chotte Ustad are receiving huge amount of viewers. But are we doing justice with the future ofthese innocent kids? Where, every year the rate of students committing suicide due to syllabus pressure isincreasing at a tremendous rate, the kids participating in these kind of shows lose a lot of their valuableschooling as their time is been wasted rehearsing for these competitions. “It surely has, as for six months I didn’t get time to study. But I have always been good in studies andscore above 90%. So, I am sure I would recover my studies pretty soon,” speaks Anamika Chodhary, thewinner of Zee’s Sa Re Ga Ma Pa Little Champs second season. We hope that this young kid copes up with herlost syllabus. But what again the question arises that about the kids who aren’t as brilliant as Anamika instudies? Being six months away from your schooling isn’t at all an easy thing to recover with.Zee TV’s marketing head Tarun Mehra believes there’s nothing wrong if the kids are losing out on theirstudies. “See, in the past also when there wasn’t any reality show, parent has to encourage their kids who hadspecial talents. Ultimately you have to choose a career. I think it’s fine if they lose on some months of theirschooling to do what they really love to do,” speaks Tarun.Tolani Institute of Management Studies Page 35
  36. 36. Whereas, Veteran music-director-singer Bappi Lahiri too encourages kids based reality shows but alsoaccepts that some measures should be taken so they don’t lose out on their valuable education. “Singing,dancing, etc are god-gifted talent and the kids with these talents should be encouraged to showcase their talentsin front of the viewers. Education is also very important and I accept that these shows do has an effect on it, butI feel the schools should co-operate by giving such students special privilege as after all their even their schoolis getting famous. They should held special exams for the kids by giving them time to recover their lost time,”believes Bappi Lahiri. In the past the glamour industry has seen many cases of stars suffering from depression after them loosetheir stardom. Even these kids achieve instant but brief fame by participating in reality shows, but have wereally analyzed the after effects of it. “Here the parent’s role is of uttermost important. They are the ones who can understand and groom theirkids in a way that the success doesn’t affect them. I have seen once the kids achieve fame participating in thesecompetitions they start doing various stage shows which in a way affects their voice due to excessive singing,”feels Bappi Lahiri. “See these kinds of things happen in every industry and that’s all I want to say,” says Tarun Mehra in anangry tone. It may be happening in every industry, but children don’t work in those industries. Are these smallkids matured enough to cope up with downfalls of life at such tender age when it’s even difficult for us adultsto cope up with. Well, we too want to see these kids performing, but we feel that certain measures should have to betaken so that their education doesn’t gets affected and also the limelight doesn’t take over their innocentmindset.Tolani Institute of Management Studies Page 36
  37. 37. Chapter 7 ReferencesGabriel, J. S. (2006). The Impact of Television Advertisements on Youth: A Study. The ICFAI Journal of MarketingManagement, 5 (3), 70-79.Shukre, A. (2010). Reality Television Shows: Entertaining, Money Mining or Tantalizing ? Indian Journal of MARKETING,40 (7), 8-20.Bhattacharya, M. (2009). Celebrity Endorsed Reality TV Shows: A New Marketing Tool. Advertising Express, 9 (7), 41-45.Sengupta, D. (2009). Realtiy Shows: The New Marketing Tool. Indian Journal of MARKETING, 39 (1), 17-19.Keane, M., & Moran, A. (2008). Televisions New Engines. Television & New Media, Sage, 9 (2), 155-169.Kumari, D. (n.d.). Reality Shows on the Indian Television: Implications for the channels and advertisers. Changingparadigms in management Practices , 130-135.WWW.Google.comWWW.Wikipedia.orgWWW.ebsco.comWWW.oppapers.comTolani Institute of Management Studies Page 37
  38. 38. Chapter 8 Appendix Questionnaire for “Effect of Reality Shows on Youth” Please spare few minutes and fill this questionnaire.  How many hours a day do you watch T.V (daily)? 0 4–6 1–3 7 – 10  What kinds of TV shows do you watch? (can tick more than 1 options} Dramas Reality Shows Music Comedies Animated Quiz Shows Documentaries Daily Soaps  If yes, what are your most favored Reality shows?(rank the more preferred show as 1st an least as 8th ) Show name Rank Show name Rank Roadies Dance India Dance Big Boss Indian Idol Spiltsvilla India’s Got Talent Kaun Banega Crorepati Emotional Atyachaar  Do you think there is too many Reality programmers’? Yes No  Do you think there’s an even balance between Reality TV and other genre type programmers’. Yes No  Do you think Reality TV is purposely aimed towards a specific audience? Yes No  What is their impact on the society? Positive Negative  If Positively, how? Knowledge wise Emotionally economically  If Negatively, how? By spoiling the culture increased voilence Wastage of precious time  Do u think few reality shows are creating vulgarity? Yes No  Does Reality shows acts as a platform for new talents? Yes No  Do you prefer voting for reality shows? Yes No  Is SMS voting system fair in Reality shows? Yes NoTolani Institute of Management Studies Page 38
  39. 39.  Do you think the concept of children participation in reality is correct? Yes No  Reality shows are better means of entertainment? Yes No  Which channel televises best Reality show? Colors Sony Star Plus MTV Zee TV Channel V  Do you think the morals and values of reality shows are good or bad? Good Bad  Should these Reality Shows be Banned Encourage STATEMENT Strongly Disagree Neither agree Strongly disagree yes nor agree no 1. I enjoy watching reality TV shows. 2. When I watch reality TV shows, I get so involved I dont change the channel. 3. I like 2 share/talk about reality TV shows with people I know. 4. I enjoy trying to guess what will happen on reality TV shows. 5. I like reality TV because it puts me in a good mood. 6. I hate when I miss an episode of a popular reality show and everyone’s talking about it. 7. I like it when something unexpected occurs on reality TV shows. 8. Watching reality TV makes me think that appearance is often more important than intelligence.  Name:____________________  What gender are you? Male Female  What age group are you? Under 18 23-26 18-22 27-30 Thank you for sparing your valuable time for filling this questionnaire.Tolani Institute of Management Studies Page 39

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