1. 101
Presented by Chaim Shapiro, M.Ed
Assistant Director
Touro Career Services
The Evolution of LinkedIn
How to be Found
Create Winning Profiles
Identify & Engage the Right People
Taking it to the Next Level
Insider Tricks & Tips
Chaim Shapiro, M.Ed
Assistant Director of Career Services
Touro College
chaim.shapiro@touro.edu
718-252-7800 ext 375

2. LinkedIn 101: What Your Students NEED To Know
I. From why to how: The evolution of LinkedIn as a networking tool
A. No longer a question of why or if, but how
B. Build it and they will come? Not anymore!
C. There is NO “LinkedIn Fairy”
II. Search- so ye shall be found:
A. Google me this; Google me that
B. I’m on Google, you’re on Google, shouldn’t your students be on Google too?
C. Control your Google! Send the messages YOU want to send.
III. I’m sold. Now what?
A. Create an account
B. Produce a professional and meaningful Profile
i. A Vanity URL is anything BUT vain
ii. Headline: read All about ME
iii. Summary with REAL details
iv. I’ve got Skills!
v. What else can you bring to the party?
C. Make sure they find YOU!
i. Contact settings
ii. Public Profile settings
iii. Tricks to see if your Profile is getting noticed
IV. I’m here. I’m visible…now what?
A. Three degrees…but you are NOT Kevin Bacon
B. Find people that matter
i. Go Ramblers! Alumni searches
ii. General searches
V. Gotcha! Finally! Now what do I do?
A. Connection requests that work
B. Yes, YOU can! Advanced search of contact’s connections
C. Engage-It’s not just for Trekkie’s anymore
i. Status Updates: It’s NOT what you had for lunch
ii. Groups: Birds of a feather flock together
iii. Identify on LinkedIn-Engage on Twitter
iv. A moment of silence for LinkedIn Answers
VI. Quick insider tricks
A. Job Search feature-It’s ALL about who you know
B. If only there was a Signal
C. Skills? What skills? Understanding company data
D. Monetize Endorsements.
E. To pay or not to pay?